Faye Zhang

I have managed 12 campaigns across EMEA region :

• Campaign Management: Managed multiple campaigns with internal and external stakeholders to assist the national and regional head offices to implement the campaigns into local level.
• Lead Generation: Collaborated with the automation team to develop and implement tools to capture campaign data.
• Planning: Created customer journey mapping for multi-channel campaign planning.
• Content Creation: Managed creative agencies to create marketing materials , including landing pages, emails, presentations, videos, reports, brochures, social copies, etc.
• Data Analysis: Analyised data to uncover insights and identify key opportunities to inform strategic decisions.

I have contributed to the team to meet its' yearly financial goals by securing £500,000 contract deals, delivered over 10 demand generation campaigns:

• Campaign Management: Strategically planned and developed demand generation campaigns including vertical multi-channel campaigns, key account webinars and offline meetings, and digital marketing campaigns for key product features promotion.
• Pipeline Progression: Utilised data analysis to inform content creation and customisation to reach customers at various stages of the sales pipeline, tailored messaging to different verticals, buyer personas, and geographic locations.
• Content Creation: Conducted content production for all channels including, landing page, social media, email, webinar and whitepaper.
• Business Development: Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Contract Management: Negotiated prices, terms of service for the Work of Scope documentation finalisation.

Oversaw all aspects of digital and product marketing operations, leading the implementation of marketing strategies and campaign initiatives to increase brand awareness and achieve customer loyalty:

• Campaign Management: Orchestrated marketing campaigns within targeted accounts in the key industries for new product launch, enhancing pipeline generation and securing over Є50,000 in sales from high-profile customers.
• Marketing Research: Researched and evaluated potential new markets and products.
• Customer Satisfaction Survey: Created and distributed surveys for data collection and analysis.
• Content Creation: Wrote engaging bilingual content copies including website, social media, thought leadership articles, and PR assets including press release, media kits and report.
• Website Development: In charge of new website UX testing and worked with cross functional team to create and optimise the content, which resulting in 100% website PV increase and 150% growth in social media followers in three months.
• SEO and localisation: Optimised SEO strategies including keyword research and bidding auditing to target the right audience. Implemented local SEO strategies in the APEC region, in charge of local keyword auditing and optimisation.
• SEO Strategies: Led digital marketing strategies across various platforms including Google Ads, Baidu Ads, YouTube, Salesforce, LinkedIn, and WeChat, optimising brand visibility and driving performance marketing.
• A/B Testing: Coordinated A/B testing for website, email, and account sign-up channels, driving improvements in online presence and customer engagement.
• Global Marketing Campaign: Managed high profile international clients and improved customer experience through targeted segmentation and continuous monitoring of satisfaction levels, achieving one qualified customer conversion per month.

Engaged with new and existing clients to gather data on customer expectations, demands, and satisfaction, leading product awareness initiatives to facilitate sales performance metrics:

• Market Research: Performed market research to cater sales promotion incentives and increase sales.
• Sales Promotion: Applied promotional tools to build product awareness, create consumer interest and stimulate product demand.
• Customer Journey Mapping: Determined customer experience and operational data with the brand, driving actionable insights and input monitoring across the customer lifecycle.
• Service Assessment: Executed a root cause analysis of customer issues to deliver data-driven recommendations to internal departments for service improvements, effectively responding to customer queries and concerns.
• Product Launch: Embedded product strategy in the planning, organisation and implementation of product launch campaigns, researching customer experience and demands to optimise marketing selling points and generate an average of Є3000 per month personal sales.

I helped the company to expand its' clientele from international tourists and students to local businesses for team building events. Established the company's eCommerce presence on the Chinese market. Increased brand awareness by working with the team to achieve the 2016 “Time Out-Beijing “award in recognition of the exemplary performance and culture:

• Campaign Management: Built and launched multi-channel marketing campaigns to attract new customer segmentation from lead generation to customer acquisition, delivering 50% increase in social media followers.
• Digital Marketing Campaign Development: Spearheaded the development of the implementation of digital media campaigns for tour packages worth RMB20,000 per person, utilising Google Ads and Facebook Ads to expand market reach and conversion.
• Customer Retention: Developed data and insight strategy for key accounts to maximise new sales opportunities for continued business growth, negotiating contracts agreements with key clients.

I worked with start ups including GreatSeed Inc., LingoX App, SuperEffective, Cohim Design, to determined customer trends, competitor offerings and demographic data to build innovative campaigns for product launches:

• Pipeline Progression Optimisation: Assessed customer journey and user experience to establish customer acquisition funnel for app subscription, collaborating with teams to determine the best acquisition channel for the product resulting in 2000 subscribers benchmark for app beta version launch.
• Campaign Management: Analysed SEO and app store data to identify the customer needs and optimized strategies for short- and long-term campaigns.
• Social Media: Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

Managed account based marketing for center venue and exhibit promotion, collaborated with cross-functional teams to develop marketing strategies to reach new customer segments for substantial in-account pipeline growth:

• Event Management and Business Development: Spearheaded the management of key account portfolios and new business leads, collaborating with high-profile clients to establish project scope and budget for the execution of promotional events including Intel & Vice Creators Project Beijing 2011, Google Hackathon Event, Microsoft IE9 Product Launch, China New Design & UCCA collaboration, Salvatore Ferragamo Spring & Summer 2011, and Nordics Film Festival.
• Campaign Management: Developed marketing campaigns to promote internal venue and events through various channels, including social media, email campaigns, and traditional advertising. Increased center membership by 150%.
• Content Creation: Created promotional materials such as flyers, posters, and online ads.
• Business Sales: Drove the negotiation of client proposals to achieve mutually amenable terms and conditions, drafting, reviewing and signing contracts with clients to achieve RMB4.8 million in sales.