Faton Zeka
Glasgow,United Kingdom
Summary
Strategic Business Analyst With Over 5 years Of Diverse Experience In Banking, Financial Services, Digital Transformation, And Data Analytics. Proven ability to drive business growth through strategic planning, data-driven decision-making, and customer-centric solutions. Strong background in client relationship management, cross-functional collaboration, and the development of performance optimization frameworks. Adept at leading complex projects and supporting organizations in fast-paced, high-growth environments.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Experienced Card Business Officer
TEB-BNP Paribas Joint Venture
Prishtina
05.2022 - 09.2022
- Spearheaded the development and execution of strategic business initiatives to drive operational efficiency and long-term growth.
- Built and managed a high-performing portfolio of 50+ e-commerce partnerships, fostering strong relationships and accelerating digital transformation.
- Performed advanced data analysis on customer behavior and transaction trends to inform targeted marketing strategies, resulting in a 15% increase in card usage.
- Created and presented performance dashboards, KPI reports, and strategic insights to senior leadership to support data-driven decisions.
- Collaborated with IT, product, and operations teams to introduce innovative sales management tools and optimize internal reporting frameworks.
SME Business Analyst
TEB-BNP Paribas Joint Venture
Prishtina
10.2021 - 05.2022
- Conducted end-to-end analysis of SME client operations to identify optimization opportunities and streamline business workflows. Designed and implemented client-specific growth strategies, delivering a 20% uplift in sustainable financial outcomes.
- Oversaw a dynamic client portfolio of 75+ SMEs, providing continuous strategic support and facilitating a 35% boost in client segment sales.
- Led comprehensive market research and competitive benchmarking to guide portfolio expansion and business development.
- Maintained transparent communication channels with internal and external stakeholders to ensure alignment on performance metrics and strategic direction.
Sales and Marketing Officer
TEB-BNP Paribas Joint Venture
Prishtina
09.2018 - 10.2021
- Developed and executed innovative lead generation campaigns, increasing qualified leads by 30% and improving conversion by 15%.
- Formulated and implemented market penetration strategies that drove a 20% expansion in market share.
- Built long-term customer loyalty programs and managed key account relationships, resulting in a 38% increase in client retention.
- Collaborated with cross-functional teams to align marketing strategies with organizational goals and performance KPIs.
- Analyzed customer feedback and sales metrics to refine promotional tactics and maximize campaign ROI.
Education
Master of Science - Global Markets
University of Glasgow
Glasgow 09.2022 - 12.2024
Bachelor of Science - Economics
University of Prishtina
Prishtina 10.2015 - 09.2018
Skills
- SQL
- Tableau
- Microsoft Office
- R Programming
- STATA
- SPSS
- JIRA
- Monday
- Asana
Certification
- Google Data Analytics Professional Certificate
-Authority: Google
-Date of Completion: August 27, 2024
- Bloomberg Market Concepts
-Authority: Bloomberg
-Date of Completion: August 18, 2024
- Business Analysis & Process Management
-Authority: Project Network
-Date of Completion: December 25, 2023
Languages
Albanian
Native
English
Fluent
COMPETENCIES
- Strategic Planning & Execution
- Financial & Business Analysis
- Digital Transformation
- Client Portfolio Management
- KPI Tracking & Performance Dashboards
- Data Interpretation & Customer Insights
- E-commerce Strategy & Partnerships
- CRM & Lead Management
- Strategic Analysis
- Business Operations
- Data-Driven Analysis
- Performance Dashboards & Strategic Reports
Timeline
Master of Science - Global Markets
University of Glasgow
09.2022 - 12.2024
Experienced Card Business Officer
TEB-BNP Paribas Joint Venture
05.2022 - 09.2022
SME Business Analyst
TEB-BNP Paribas Joint Venture
10.2021 - 05.2022
Sales and Marketing Officer
TEB-BNP Paribas Joint Venture
09.2018 - 10.2021
Bachelor of Science - Economics
University of Prishtina
10.2015 - 09.2018
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