Fatima Saleh - SEO Specialist
London,ENG
Summary
I build and lead SEO strategies and campaigns focused on driving organic growth for businesses. I find solutions for intricate challenges companies face in digital marketing and implement smart, actionable plans to overcome them. SEO optimization, content strategy, link building, lead generation; I excel in all. My professional experience regularly involves dealing with clients from all backgrounds and industries. I'm also comfortable handling complex situations and high-pressure environments, cross-functional collaboration, and leading teams.
In short: I get businesses the results they love by helping them grow organically.
Overview
6
6
years of professional experience
Work History
Search Engine Optimization Manager
Awkward Media
09.2023 - 05.2025
- Developed and executed on-page and off-page SEO strategies across client accounts to drive organic growth.
- Conducted keyword research, competitor analysis, and technical audits. Supported campaign planning and collaborated with developers and writers to ensure SEO best practices were implemented effectively.
- Increased client retention rate to 80% by delivering strong, ongoing SEO results.
Content Manager
Awkward Media
06.2023 - 09.2023
- Led content planning and production for SEO-driven campaigns.
- Oversaw writers, managed editorial workflows, and aligned content strategy with SEO goals.
- Engaged with clients to discuss and explain SEO content strategies.
- Ensured timely delivery, quality assurance, and consistency across all content projects.
Senior SEO Content Writer
Awkward Media
01.2023 - 05.2023
- Wrote and edited high-quality, rankable content under the EEAT guidelines for dozens of clients across all industries.
- Performed keyword research to optimize content for SEO.
Search Engine Optimization Specialist
Upwork
08.2020 - 06.2023
- Provided end-to-end SEO services to a global client base, including audits, strategy development, content planning, and technical optimization.
- Maintained a 100% Job Success Score and consistent 5-star feedback through reliable delivery, clear communication, and results-driven work.
- Built long-term relationships with clients.
Search Engine Optimization Specialist
Fiverr
07.2019 - 06.2023
- Worked on over 400 SEO projects across 250+ diverse international clients, with a consistent 5-star rating.
- Handled full-cycle SEO including audits, strategy development, and implementation.
- Focused on improving search visibility and traffic through detailed analysis and continuous optimization.
SEO Content Writer
Fiverr
07.2019 - 06.2023
- Created SEO-focused content plans and delivered high-quality website copy and SEO-optimized content to 300+ happy clients.
- Hired and trained a team of 25+ content writers to deliver SEO-friendly content for clients across industries.
- Managed client communication, and ensured content aligned with branding, tone, and SEO goals.
- Maintained a 5-star client rating with a strong record of returning clients.
Search Engine Optimization Executive
SynerEdge Solutions
03.2021 - 11.2022
- As the chief SEO executive, I helped the company grow from zero clients to over 30 clients and growing, with organic SEO.
- Supported SEO strategy execution across multiple client websites.
- Conducted technical audits, implemented optimization tasks, and contributed to reporting and performance analysis.
Search Engine Optimization Consultant
SynerEdge Solutions
12.2020 - 03.2021
- Developed SEO strategies for B2B tech clients targeting competitive US markets.
- Advised on site structure, content optimization, and performance tracking.
- Worked closely with dev and marketing teams to implement sustainable SEO improvements.
Education
Master of Philosophy - MPhil - English Literature (British and Commonwealth)
Kinnaird College for Women (KCW)
06.2025
Skills
- Search Engine Marketing (SEM)
- SEO Audits
- Google Search Console
- Web Analytics
- Lead generation
- Google Analytics
- SEMrush
- Ahrefs
- LLMs
- Generative Engine Optimization
- Quality Assurance
- Business Growth Strategies
- Team leadership
- Cross-functional teamwork
- Key performance indicators
- Content development
- Content strategy
- Competitor analysis
- Keyword optimization
- CRM software
- Content marketing
- KPI reporting
- Writing and editing
- SEO implementation
- Google algorithm
Timeline
Search Engine Optimization Manager
Awkward Media
09.2023 - 05.2025
Content Manager
Awkward Media
06.2023 - 09.2023
Senior SEO Content Writer
Awkward Media
01.2023 - 05.2023
Search Engine Optimization Executive
SynerEdge Solutions
03.2021 - 11.2022
Search Engine Optimization Consultant
SynerEdge Solutions
12.2020 - 03.2021
Search Engine Optimization Specialist
Upwork
08.2020 - 06.2023
Search Engine Optimization Specialist
Fiverr
07.2019 - 06.2023
SEO Content Writer
Fiverr
07.2019 - 06.2023
Master of Philosophy - MPhil - English Literature (British and Commonwealth)
Kinnaird College for Women (KCW)
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