Fathima Abdul Rahman
Newcastle upon Tyne
Summary
Social Media Manager with hands-on experience managing multiple client accounts across agency and freelance settings. Skilled in developing content strategies, executing campaigns, coordinating shoot days, and managing daily engagement across platforms. Uniquely combines a creative writing background with strong analytical ability, including social media data research, sentiment analysis, and performance metrics to deliver content that is both compelling and measurable. Educated across two disciplines and two countries, bringing a cross-cultural perspective to brand storytelling and audience engagement.
Overview
4
4
years of professional experience
Work History
Social Media Manager
The Plotwist
11.2025 - Current
- Managed four client accounts simultaneously to ensure effective social media execution.
- Developed and executed content strategies to enhance audience engagement, and expand reach.
- Spearhead the creation and scheduling of content, while managing daily engagement across all platforms.
- Oversaw creative campaign concepts to drive successful campaign launches.
- Coordinated and led content shoot days to ensure the timely production of high-quality visual assets.
- Optimise performance metrics to enhance overall social media engagement.
- Collaborated with designers, videographers, and other creatives to create compelling visual content that reinforces brand identity.
Client Relationship Manager
Mobile Programming LLC
08.2022 - 07.2023
- Kept client records accurate and up-to-date within CRM systems, enabling clear, accessible communication pathways.
- Cultivated and maintained strong relationships with key clients to enhance customer satisfaction and loyalty.
- Facilitated communication between clients and technical teams to ensure clarity of requirements and expectations.
- Managed a portfolio of clients, monitoring service delivery to guarantee adherence to quality standards and timelines.
Education
Master of Science - International Business Management
Newcastle University
Newcastle upon Tyne01-2025
Bachelor of Arts - English & Communication Skills
Stella Maris College
Chennai, India01-2022
Skills
- Client relationship management
- Social media strategy
- Copywriting
- Content creation
- Project management
- Visual storytelling
- Team collaboration
- Creative direction
Technical Skills
- Instagram, TikTok, LinkedIn, Facebook, X, YouTube
- Canva / Adobe Express
- Python-sentiment analysis (VADER) & topic modelling (BERTopic)
- Microsoft Office & Google Workspace
Timeline
Social Media Manager
The Plotwist
11.2025 - Current
Client Relationship Manager
Mobile Programming LLC
08.2022 - 07.2023
Master of Science - International Business Management
Newcastle University
Bachelor of Arts - English & Communication Skills
Stella Maris College