Farrah Butt
Stoke-on-Trent,Staffordshire
Summary
Throughout my professional roles, I have gained the skills of becoming a communicator with an approachable demeanour, skilled in crisis communications management and building effective service user rapport.
I have demonstrated my leadership skills and confidence through multi-agency liaison and event coordination, ensuring punctuality to timeframes and deadlines. I have been praised by other professionals for my concise, accurate, and analytical report writing, with a focus on positive reinforcement and building on service user strengths.
As I have ascended my career path, I have found myself to be a critical thinker; positively binding this with self-reflection to enhance detail in my presentation as an individual and also my work.
I have had a period of time being out of work, between 2020 and 2023 to be a full-time mum to my daughters; however I did utilise my spare time to express my creative skills and expand on my digital skills by setting up a small online business creating personalised goods. My creative skills also flow into my hobby of being a Henna artist which I further pursued in 2011; as a result I have gained a strong customer base throughout Stoke-on-Trent and surrounding areas with compliments towards my punctuality and quality of work.
Overview
14
14
years of professional experience
16
16
years of post-secondary education
Work history
Social Media Manager
ZEE BOUTIQUE
Stoke-on-Trent, Staffordshire
04.2023 - 05.2024
- Cultivated a strong community online through consistent, meaningful dialogue with followers.
- Ran successful promotional campaigns through Instagram and Tiktok to raise product awareness.
- Facilitated partnerships with influencers to extend reach and boost reputation.
- Enhanced digital presence through the creation of compelling visual designs which were posted regularly across all social media platforms.
- Monitored industry trends for incorporation into our social media strategy.
- Influenced positive brand perception by promptly addressing customer concerns on social platforms; this would also include promptly addressing any customer crises to mitigate any damage to the business' repuation.
- Developed engaging online content for improved customer interaction; such as polls and online giveaways.
- Boosted customer engagement with effective management of all social media platforms. This included presenting and hosting the business' TikTok Live shop atleast three times per week, with more sessions during busy sales periods.
- Established a professional and friendly rapport with customers with superior communication skills on various platforms, which lead to a sustaining level of new and repeat customers.
Family Contact Supervisor
YMCA North Staffs
Stoke-on-Trent, Staffordshire
01.2018 - 03.2020
- Effectively managed a caseload of 8-10 cases of Families requiring Contact services as directed in Family Court Proceedings.
- Initiated a positive working relationship with each family member to drive the success and sustainability of the contact sessions with aims of the contact sessions progressing into the community.
- Ensured the delivery of a child focused service by completing a service agreement contract with both Parents and often carrying out Child Preparation sessions to ensure the Child's voice was highlighted during Court Family Proceedings.
- Maintained a close working relationship with other professionals including; Cafcass and school mentors, in order to deliver a tailored service to meet the Child's needs.
- Participated in weekly case discussion meetings to keep all staff members informed of the case progression and address any concerns arising.
- Produced detail contact reports that were used as evidential material during court hearings.
- Contributed to the development and improvement of the company's process for this service through gaining service user feedback and also attending professional networking events.
- Effectively dealt with service user complaints by responding promptly and also signposting to Managerial staff as per the complaints procedure.
- Upheld General Data Protection Regulation procedures, this included; sending password protected emails when sending case reports and Court Orders, and also storing all files in locked cupboards.
- Occasionally participated in the delivery of the Separated Parents Information Programme (SPIP) which is a training programme that is also directed for the Parents I worked with to attend prior to contact sessions going ahead. This was an effective opportunity for me to initiate face-to-face contact.
Family Intervention Project
YMCA North Staffs
Stoke-on-Trent, Staffordshire
10.2015 - 07.2018
- Managed a caseload of 15-20 families that were considered 'in need of early intervention' through government statistics including the following 5 areas; Unemployed/worklessness, low attendance levels, youth anti-social behaviour, domestic abuse and ethnic minority backgrounds.
- Performed as the lead professional for each family by co-ordinating multi-professional support and signposting to community services available to the family.
- Produced sustainable support plans for the family ensuring that they were family centred and focused on the strengths of each family member by involving them in their own target settings.
- Lead quarterly multi-professional review meetings to discuss case progress and address any concerns arising. This ensured that all professionals were actively engaging in the delivery of the family's support plan to help achieve sustainable positive outcomes for the family.
Complex care support worker
Guardian Care Ltd
Stoke-on-Trent, Staffordshire
10.2010 - 09.2015
- Provided tailored 1:1 care for residents presenting complex and challenging behaviours through Brain injury or mental health deterioration.
- Safeguarded residents by adhering to all of the settings procedures including Management of Actual or Potential Aggression (MAPA), Crisis Prevention Intervention (CPI), manual handling.
- Providing personal care whilst maintaining residents dignity and privacy.
- Updating daily records for the residents to ensure effective handovers between other staff.
- Adhering to residents individual care plans to ensure the delivery of personalised care.
- Following Emergency procedures to respond efficiently and appropriately during events of crisis.
- Maintaining and upholding the confidentiality of residents by ensuring records were stored safely and any information was recorded on the password protected computer system.
Education
Bachelor of Arts - Social Work
Keele University
Stoke-on-Trent 09.2012 - 07.2015
A-Levels - Health & Social Care
Stoke-on-Trent Sixth Form College
Stoke-on-Trent 09.2009 - 07.2011
A-Levels - Business Studies
Stoke-on-Trent Sixth Form
Stoke-on-Trent 09.2009 - 07.2011
GCSEs - English
Brownhills Maths & Computing College
Stoke-on-Trent 09.2003 - 07.2008
GCSEs - Maths
Brownhills Maths & Computing College
Stoke-on-Trent 09.2003 - 07.2008
Skills
- Professional communicator with an approachable demeanour
- Crisis communications management
- Effective marketing
- Multi-agency liaison
- Punctual to timeframes and deadlines
- Concise, accurate and analytical report writing
- Event co-ordination
- Positive Reinforcement and building on service user strengths
- Critical thinking and self-reflection
- Detail to presentation in self and my work
Accomplishments
Throughout my high school years, I was a firm standing member of the Able and Talented group of students for my year group and was presented with regular opportunities to attend enterprise workshops alongside other students from schools in Stoke-on-Trent.
In college I was nominated and winner of the Moorlands Prize for Business Studies in 2011; this was in recognition for my dedication towards learning and excelling in my targets.
Whilst working within the YMCA Families team we were awarded the team of the year award in 2019 in recognition for our multi-service delivery. We were also winning service provider for National Association of Child Contact accredited setting within Stoke-on-Trent due to our positive reputation and success rate; including the quality of my reports.
Whilst working at Zee Boutique, I was the first recruited Social Media Manager and Tiktok Live presenter which set a benchmark for increasing online sales for the Business.
Languages
Urdu
Fluent
English
Native
Timeline
Social Media Manager
ZEE BOUTIQUE
04.2023 - 05.2024
Family Contact Supervisor
YMCA North Staffs
01.2018 - 03.2020
Family Intervention Project
YMCA North Staffs
10.2015 - 07.2018
Bachelor of Arts - Social Work
Keele University
09.2012 - 07.2015
Complex care support worker
Guardian Care Ltd
10.2010 - 09.2015
A-Levels - Health & Social Care
Stoke-on-Trent Sixth Form College
09.2009 - 07.2011
A-Levels - Business Studies
Stoke-on-Trent Sixth Form
09.2009 - 07.2011
GCSEs - English
Brownhills Maths & Computing College
09.2003 - 07.2008
GCSEs - Maths
Brownhills Maths & Computing College
09.2003 - 07.2008
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