Farid Akintola
London,UK
Summary
Driven marketing professional with 7+ years of progressive experience helping businesses succeed in challenging markets. Knowledgeable about campaign development, product launches and customer engagement. Looking for a challenging new role with a progressive organisation.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work history
CHIEF MARKETING OFFICER
OBENY Labs
London, UK
08.2024 - 06.2026
- Built and grew a 50,000+ person waitlist, validating early-stage product demand and ecosystem interest.
- Designed OBENY’s brand identity, creative direction, and narrative across all marketing platforms.
- Led business development initiatives, fostering strategic partnerships with major industry players including Natwest, Crossmint, Solana, and Nvidia.
- Owned end-to-end content production including video direction and design execution, with all core marketing materials written and developed directly.
- Represented OBENY as a public-facing speaker at industry events across EMEA and APAC, contributing to thought leadership discussions on Web3 ecosystems, AI infrastructure, and early-stage growth strategies
- Played a key role in supporting fundraising efforts by leading VC-facing communications, participating in investor calls, and conducting due diligence processes.
MARKETING LEAD
SingularityNET
London, UK
03.2024 - 09.2024
- Led ecosystem marketing for incubation-stage projects, executing GTM strategy across social, community, and cross-platform distribution to enhance project visibility.
- Launched referral and affiliate growth loops across ecosystem products, driving +58% signup growth and +22% subscription growth for 100k+ MRR consumer applications, improving acquisition costs by 30% through distribution systems.
- Contributed to 20% YoY revenue growth through strategic marketing initiatives and ecosystem expansion support.
- Built early-stage audiences for portfolio start-ups, scaling from 0 to 12,000+ followers per project.
- Led and mentored marketing team members, improving productivity by 30%+ through structured execution systems.
- Supported communications during a multi-company AI sector merger involving $1B+ in combined valuation activity, orchestrating social messaging and content distribution to ensure narrative alignment across stakeholders.
HEAD OF MARKETING
Flux Cloud
London, UK
12.2021 - 08.2023
- Built and owned the marketing strategy and execution for a 20-person team, with a high-scale subscription ecosystem.
- Managed a $400,000 annual marketing budget, overseeing all marketing channels, content distribution, and brand development.
- Partnered with the Business Development Team to finalize a multi-year partnership with the United Football League, including jersey placement, in-stadium signage, and blockchain-powered mobile app integration-resulting in hundreds of thousands of new wallet activations.
- Scaled X (Twitter) from 20K to 240K+ followers (+1,100% growth) through structured narrative campaigns and distribution systems
- Grew Discord community hub from 3K to 75K+ members, driven by onboarding flows and engagement systems.
- Secured top-tier media coverage across Forbes, Bloomberg, CoinDesk, CoinTelegraph, The Block, Decrypt, and Benzinga, establishing credibility among both crypto-native and institutional audiences.
JUNIOR MARKETING MANAGER, EU PRIME
Amazon
London, UK
07.2021 - 12.2022
- Supported EU Prime marketing campaigns across multiple European markets within a high-scale subscription ecosystem.
- Executed and optimised campaign delivery across cross-functional teams, improving campaign productivity by 30% YoY.
- Monitored competitor activities and industry developments to identify new opportunities and threats.
- Supported funnel optimisation and traffic resulting in 55% improvement across key campaign cycles.
- Gained experience in structured lifecycle marketing, segmentation, and large-scale campaign execution.
- Contributed to engagement performance reaching 7%+, exceeding industry benchmarks by up to 6x.
- Assisted in budget planning and allocation for marketing initiatives and tracked expenditure effectively.
DIGITAL MARKETING INTERN
CYI Consultancy
London, UK
03.2019 - 02.2020
- Collaborated with the marketing team to develop and execute social media campaigns that increased brand engagement by 25%.
- Supported email marketing initiatives by designing templates and segmenting target audiences for higher open rates.
- Managed content calendar and scheduled SEO-friendly blog posts, contributing to increased website traffic.
- Utilized Google Analytics and other tools to track campaign performance and generate actionable insights.
Education
MSc - Marketing
University of Leicester
01.2021 - 01.2022
BA - International Relations
University of Leicester
01.2018 - 01.2021
A-Levels - Business
Christ the King Sixth Form
Skills
- Digital Campaigns
- Brand strategy
- Lifecycle Marketing
- Event Marketing
- Business Development
- Sales team alignment
- Community Building
- Leadership and motivation
- Public speaking proficiency
LANGUAGES
French | native
English | native
Timeline
CHIEF MARKETING OFFICER
OBENY Labs
08.2024 - 06.2026
MARKETING LEAD
SingularityNET
03.2024 - 09.2024
HEAD OF MARKETING
Flux Cloud
12.2021 - 08.2023
JUNIOR MARKETING MANAGER, EU PRIME
Amazon
07.2021 - 12.2022
MSc - Marketing
University of Leicester
01.2021 - 01.2022
DIGITAL MARKETING INTERN
CYI Consultancy
03.2019 - 02.2020
BA - International Relations
University of Leicester
01.2018 - 01.2021
A-Levels - Business
Christ the King Sixth Form