Farah Jawad
London,England
Summary
A skilled professional E-commerce and marketing consultant with experience in Shopify store setup and customisation, Google Analytics, and Meta Ads campaigns. Knowledgeable in basic SEO, project management, and client communication. Dedicated to providing effective marketing solutions and enhancing user engagement.
Overview
1
1
year of professional experience
Work history
E-Commerce & Marketing Consultant(Freelance Proj)
Handicraft Client
Islamabad , Pakistan
2022.03 - 2023.05
Assisted in development of fully functional Shopify store for niche handicraft brand.
- Supported product listing and payment gateway setup.
- Aided in custom theme adjustments to enhance user experience.
- Uploaded and optimised over 20 product descriptions with SEO-driven titles and image alt text.
Installed Google Analytics and Facebook Pixel to facilitate conversion tracking.
- Created and managed four-week Meta advertising campaign with $2k budget.
- Designed three distinct ad sets targeting handicraft enthusiasts, home decor shoppers, and gift seekers.
Tracked daily sales metrics, website traffic, and conversion rates using Shopify and Google Analytics.
- Monitored key performance indicators including conversion rate, average order value, and return on ad spend.
- Generated weekly reports highlighting top-performing products and recommended budget adjustments.
Education
Digital Marketing Traineeship - Digital Marketing Professional
IT Career Switch
London 07/2025 - 05/2026
Professional Diploma in eCommerce & Digital Market - E-commerce & Marketing
Enablers (School of E-commerce & Digital Marketing)
Islamabad 03/2023 - 12/2023
Master of Business Administration - Finance & Marketing
FJWUniversity
Rawalpindi 09/2010 - 06/2012
Bachelor of Science - Computer Science
University of Peshawar
Pakistan 06/2007 - 06/2009
Skills
Technical and digital skills
- Shopify store setup and customization
- Google Analytics traffic analysis
- Meta Ads Manager campaign management
- Microsoft Excel and Google Sheets proficiency
- Canva graphic design basics
Marketing and business acumen
- Social media advertising strategies
- KPI tracking and analysis
- Basic SEO techniques
Soft skills development
- Project management experience
- Data-driven decision making
- Client communication and reporting
Timeline
E-Commerce & Marketing Consultant(Freelance Proj)
Handicraft Client
2022.03 - 2023.05
Digital Marketing Traineeship - Digital Marketing Professional
IT Career Switch
07/2025 - 05/2026
Professional Diploma in eCommerce & Digital Market - E-commerce & Marketing
Enablers (School of E-commerce & Digital Marketing)
03/2023 - 12/2023
Master of Business Administration - Finance & Marketing
FJWUniversity
09/2010 - 06/2012
Bachelor of Science - Computer Science
University of Peshawar
06/2007 - 06/2009