Summary
Overview
Work history
Education
Skills
Timeline
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Faye Zhang

London

Summary

  • 7+ years of experience in business development in tech company and offering expertise in rapid business growth, network expansion, media strategy, and operational leadership.
  • Experience in digital advertising in gaming, tech, entertainment industries.
  • Experience in product building and operation for b2b business with creative ecosystem strategy for global focus.
  • Strong analytical skills; support operations through analysis of key performance indicators, trends and plan.
  • Results-driven and growth-oriented Digital Marketing Executive with expertise in driving rapid revenue growth and integrating scalable solutions for optimal partner management.

Overview

7
7
years of professional experience

Work history

Global product & partnership strategy manager

TikTok-UK
01.2024 - Current
  • Established creator/creative agency strategy across TikTok monetisation creative landscape and launched a new platform to boost the ecosystem with TikTok. (benefit 60+ agencies globally)
  • Successfully leading and launching agency facing platform "Creator Management Portal" for global creator agencies (30+ agencies under testing)
  • Leading global agency recruitment and growth strategy for "TikTok One" migration and launch program, which is one of the biggest programs within TikTok monetisation product team since 2023.

Head of Partner Success -EUI Creative

TikTok-UK
04.2023 - 01.2024
  • Manage a team of 5, recruit and maintain over 60 ecosystem partners relationship across Europe and Israel
  • Established agency evaluation, enablement, and growth path within business to impact the rest of world regions and maintained business performance ROI of 6.

Vertical Lead -Tech&Gaming

TikTok-UK
04.2021 - 04.2023
  • Acquire and lead a team from 1 to 5 and grow 3 out of 5 UK top spending clients and 1 top performing sales manager.
  • Leading the conversation with cross-functional teams (leagl, product, marketing) to launch innovation program for gaming clients

Brand Partnership Manager/Lead

TikTok
London
05.2018 - 04.2021
  • 1st and top seller at TikTok for 3 years cross "entertainment, independent agency, technology and gaming" vertical
  • Invited as public speaker to several independent agencies' webinars and events.

Investment Manager

CITIC group
01.2018 - 05.2018
  • B2B focus business with manage and maintain the relationship of government organisation's portfolios, specializing in banks.
  • Researched financial products thoroughly to provide thorough, reliable client guidance.

Education

Master of Science - Finance and Accounting

University of Sheffield
Sheffield
11.2018

Bachelor of Science - Finance

De Montfort University
Leicester
07.2016

Skills

  • Advertising industry knowledge and Product Operation Experience
  • Microsoft Office; Skilled in Prezi, Stata and Bloomberg;
  • Basic knowledge about video production
  • English (Fluent) ; Chinese (Native)

Timeline

Global product & partnership strategy manager

TikTok-UK
01.2024 - Current

Head of Partner Success -EUI Creative

TikTok-UK
04.2023 - 01.2024

Vertical Lead -Tech&Gaming

TikTok-UK
04.2021 - 04.2023

Brand Partnership Manager/Lead

TikTok
05.2018 - 04.2021

Investment Manager

CITIC group
01.2018 - 05.2018

Master of Science - Finance and Accounting

University of Sheffield

Bachelor of Science - Finance

De Montfort University

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Faye Zhang