Fadi Bitcha
Manchester
Summary
Experienced Digital Marketing Executive offering 5 years background planning, developing, managing and implementing digital marketing strategies. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Digital Marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Global Commerce Media
01.2023 - Current
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- planning and Monnitoring the ongoing company presence on Social media.
- launching optimised online advertisment to increase company and brand awerness.
- Focus on SEO-driven commerce content publishing and revenues.
- To identify strategies, techniques and tactics to increase number of visitors to a website and obtain a high ranking placement in the results of page of search engines.
- Built a dashboard on Looker Studio to monitor over 35+ campaign KPIs in the EMEAI region focusing ROAS, CTR, impressions, and ad spend.
- Published over 40+ insightful, data-driven WordPress posts, videos, and graphics on a weekly basis,spurring an uplift in social engagement among web users.
Digital Marketing Executive(French and English)
Zenith Assurance
05.2019 - 07.2022
- Optimized social media profiles, boosting profile views by 60 % 4 weeks.
- Increased Instagram engagement through ongoing interaction with hashtags, tagged photos and competitors' customers.
- Executed data-driven content sourcing and production strategies utilizing Hootsuite, resulting in are markable 20% increase in video visibility and engagement rate.
- High design support using platforms like Adobe, Canva, video editor and photoshop.
- Implemented A/B testing to select and design 80+ emails, landing pages and forms using Eloqua for FY23marketing campaigns leading to a 12% increase in lead quality.
- Maintained brand consistency by writing content in line with brand guidelines.
- Ensured business continuity by acquiring insight into social marketing trends and effectively adjusting strategies.
- Optimized SEO performance by researching and implementing high-quality content recommendations.
- Using social media platforms for digital campaigns .
Web Content Marketing Strategy
La Pasta Company
03.2018 - 01.2019
- Liaised with stakeholders, sharing data-driven insights through visualisations on marketing KPIs.
- Analysed consumer behaviour patterns to optimise product positioning and messaging.
- Collaborated with third-party agencies, outlining data requirements and performance measurement techniques for campaigns.
- Applied marketing analytics expertise to evaluate campaign success, ROI and customer acquisition and churn.
- Utilised SQL for precise audience selections, enabling targeted marketing across multiple channels.
Customer Service Representative
La Pasta Company
08.2016 - 01.2018
- Answered customer telephone calls promptly and improved on-hold wait times.
- Assisted customers with varying questions using product knowledge and service expertise.
- Handled customer complaints, providing appropriate solutions to guarantee positive outcomes.
- Processed high-value payments with meticulous accuracy.;
- Maintained customer happiness with forward-thinking strategies focused on addressing needs and resolving concerns.
- Resolved customer issues effectively, using strong interpersonal skills and conflict resolution techniques.
Education
Master of Science - Digital Marketing
University of Salford
Manchester, United Kingdom07.2023
Bachelor of Science - Logistics And Transport
La Coast University
01.2020
Skills
- Data Visualization - Excel, SQL, Power BI
- Programming Languages - SQL, HTML
- Marketing Analytics – Google Analytics,Meta Analytics, Big Query, YouTube Analytics, Looker Studio
- Digital Marketing - Content Marketing,Email Marketing, PPC, Social Media Advertising
Marketing Campaigns - Marketing Strategy, Marketing Automation, Oracle Eloqua, Google Analytics, Qlik Sense
Project Management - Smartsheet, Airtable, Slack, Base camp
Soft skills - Communication, Teamwork, Adaptability, Critical Thinking, Time Management
Certification
- Intermediate SQL
- Google Ads Essential Training
- Data Analytics Bootcamp
• Eloqua Marketing Creative Expert
• Fundamentals of Digital Marketing
• WAD Digital Marketing Bootcamp
Languages
English
Native language
French
Proficient
C2
Timeline
Digital Marketing Executive
Global Commerce Media
01.2023 - Current
Digital Marketing Executive(French and English)
Zenith Assurance
05.2019 - 07.2022
Web Content Marketing Strategy
La Pasta Company
03.2018 - 01.2019
Customer Service Representative
La Pasta Company
08.2016 - 01.2018
Master of Science - Digital Marketing
University of Salford
Bachelor of Science - Logistics And Transport
La Coast University
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