Eylul Poyraz
London,Uk
Summary
Dynamic and results-driven creative professional with expertise in brand strategy, creative direction and digital marketing, supported by a multidisciplinary background in fashion design, interior architecture and brand management. Proficient in Adobe Photoshop, InDesign, AutoCAD, Revit, SketchUp and Procreate. Skilled in market analysis, consumer behaviour insights and campaign management to strengthen brand identity and communication. Passionate about visual storytelling, artistic expression and transforming creative concepts into meaningful brand experiences across digital and physical platforms. Adept at combining strategic thinking with design, craftsmanship and content creation to build engaging brands and achieve long-term business objectives.
Overview
1
1
Certification
13
13
years of post-secondary education
4
4
years of professional experience
Work history
Brand Manager and Creative Director
Hopfrog Kids Uk
London
2026.05 - Current
- Lead the development and execution of the brand strategy for the UK market.
- Define and strengthen the brand identity across all online and offline touchpoints.
- Manage social media strategy, content planning and day-to-day digital communications.
- Design, develop and maintain the company website to ensure a consistent brand experience.
- Plan and oversee editorial campaigns, coordinating photoshoots from concept to final delivery.
- Develop product positioning strategies and contribute to expanding the product portfolio.
- Create marketing materials and brand assets for digital and retail channels.
- Conduct competitor and market research to identify trends and new business opportunities.
- Collaborate with designers, photographers and external partners to ensure brand consistency.
- Ensure all communications align with the company's vision, values and long-term brand objectives.
Interior Architect and Designer
AUTOBAN ARCH
İstanbul, Turkey
2024.10 - 2024.11
- Assisted the design team on high-end residential and commercial interior projects.
- Supported concept development, material research and space planning.
- Prepared drawings, presentations and design documentation.
- Assisted with FF&E selection and supplier coordination.
- Participated in client meetings and project reviews.
Interior Architect and Designer
KRN MİMARLIK
Istanbul, Turkey
2024.06 - 2024.10
- Developed interior design concepts, layouts and technical drawings using AutoCAD.
- Prepared FF&E packages, material boards and finish selections.
- Coordinated with clients, suppliers and contractors throughout the project lifecycle.
- Conducted regular site visits to monitor construction progress and ensure design quality.
- Supported projects from concept development through on-site implementation and final delivery.
Stylist and Designer Assistant
KOTON
İstanbul , Turkey
2023.08 - 2024.01
- Assisted with editorial styling and creative direction for fashion campaigns and photoshoots.
- Collaborated on KOTON-sponsored editorial productions featured in Vogue, ELLE and Harper's Bazaar.
- Supported garment selection, outfit coordination and moodboard preparation.
- Worked closely with stylists, photographers, hair and make-up artists to ensure a cohesive visual identity.
- Contributed to the preparation and organisation of campaign and editorial shoots.
Interior Architect / Intern
KRN MİMARLIK
İstanbul, Turkey
2023.08 - 2023.09
Fashion Design - Styling I Intern
Bianco Vita
İzmir, Turkey
2022.06 - 2022.08
Education
High School -
TAKEV Anadolu ve Fen Lisesi
İzmir 2015.01 - 2019.01
Bachelor's Degree II High Honor - Fashion and Textile Design
Yeditepe University
Turkey, İstanbul 2019.09 - 2023.06
Bachelor of Architecture - BArch - Interior Architecture Double Major
Yeditepe University
Turkey, İstanbul 2020.09 - 2024.06
Master of Science - Msc Corporate Brand Management
Brunel University of London
Uk 2025.01 - 2026.03
Skills
Brand Strategy Brand Identity Creative Direction Brand Communication Digital Marketing Social Media Management Content Creation Product Positioning Campaign Management Consumer Behaviour Market & Competitor Analysis Project Management Visual Storytelling FF&E Selection Material & Trend Research
Adobe Photoshop Adobe InDesign AutoCAD Revit SketchUp Procreate Microsoft Excel
Certification
- B1 German Language Certificate
- Proficiency School of Bell London '17
- London Turkish Architects Association (LTAA) - member
- DELTAMUN (MUN)
- IELTS 6.5
VOLUNTEER WORK
- Kindergarden art teacher, 2020, 2021
- MERCEDES BENZ FASHION WEEK, Designer Assistant, 2019
- LÖSEMI CANCER-FREE LIFE ASSOCIATION, 2013, 2014
Timeline
Brand Manager and Creative Director
Hopfrog Kids Uk
2026.05 - Current
Master of Science - Msc Corporate Brand Management
Brunel University of London
2025.01 - 2026.03
Interior Architect and Designer
AUTOBAN ARCH
2024.10 - 2024.11
Interior Architect and Designer
KRN MİMARLIK
2024.06 - 2024.10
Stylist and Designer Assistant
KOTON
2023.08 - 2024.01
Interior Architect / Intern
KRN MİMARLIK
2023.08 - 2023.09
Fashion Design - Styling I Intern
Bianco Vita
2022.06 - 2022.08
Bachelor of Architecture - BArch - Interior Architecture Double Major
Yeditepe University
2020.09 - 2024.06
Bachelor's Degree II High Honor - Fashion and Textile Design
Yeditepe University
2019.09 - 2023.06
High School -
TAKEV Anadolu ve Fen Lisesi
2015.01 - 2019.01