EWAN TURNEY
Reigate
Summary
Highly accomplished, experienced and award winning leader in the sports industry. Creative, innovative and data driven marketing expert across digital, content, brand, CRM, sponsorship, broadcast and fan experience.
Excels in building and developing teams to deliver strategies to grow awareness, engagement and revenue.
Renowned for strategic vision and collaborative leadership. Consistent record of delivering high impact results.
Overview
21
21
years of professional experience
1
1
Certification
Work history
The Rugby Football Union
Marketing Director (21- Present)
Twickenham
08.2014 - Current
- Lead Marketing including Brand, Content, Live Content, CRM, Campaigns, Digital Sponsorship Rights and Matchday Fan Experience
- Lead role on RFU Digital Transformation delivering new website, Salesforce implementation, Single Sign On, digital rights strategy and enhanced content strategy
- Built a high performing team with clear goals and responsibilities
- Unprecedented growth in digital engagements reaching over 1 billion per season
- Grown attendances at international England women's matches from 5,000 to a world record 58,000 inside three years
- Over £10m attributable revenue driven through CRM and over £8m in media value from branded content
- Grown first party database contacts by over 1m over past three years
- Delivered high profile music acts at matches including Rag'n'Bone Man, Sophie Ellis Bextor and Sugababes - 91% rated atmosphere at Twickenham as good or excellent
- Award wins for Wear The Rose documentary, Event of the Year (England Women v France 2023) and Campaign of the Year (Women's Rugby World Cup 2022)
- Senior leader in organisation advising on strategy, targets and culture
- Previous roles at RFU: Head of Marketing (2019-21), Head of Content & Campaigns (2017-19), Head of Content (2016-17), Digital Content Manager (2014-16)
Global Content Manager
Unilever
London
10.2011 - 08.2014
- Established first in house content team as part of Unilever's global operations
- Led content creation for key global campaigns such as the Unilever Sustainable Living Plan
- Produced mini documentaries including from Kenya highlighting the importance of handwashing to combat preventable diseases
- Lead video expert for senior leadership communications including CEO
Head of Digital, Hospitality
William Reed
Crawley
06.2004 - 09.2011
- Responsible for online news, adverts, social media strategy and email campaigns
- Led re-platforming of key digital products
- Previous roles – Deputy Editor (2009), Web Editor (2007), Money Editor (2005), Reporter (2004)
Education
Diploma of Higher Education - Journalism
Journalism Training Centre
London2003
BA (Hons) - History and Politics
University of Warwick
Warwick2001
Skills
Champ Rugby, 2025-present
- Board member for Champ Rugby
- Focus on fan growth, brand, engagement and revenue growth
- Overall league strategy including brand relaunch
Caterham School, Surrey 2017-21
Caterham School is one of the UK's leading co-educational independent schools with an annual turnover of £25m
- Advised on key strategy decisions including international expansion and mergers
- Sport, marketing and digital expert on board
Certification
ILM Endorsed Coaching Award
Timeline
The Rugby Football Union
Marketing Director (21- Present)
08.2014 - Current
Global Content Manager
Unilever
10.2011 - 08.2014
Head of Digital, Hospitality
William Reed
06.2004 - 09.2011
Diploma of Higher Education - Journalism
Journalism Training Centre
BA (Hons) - History and Politics
University of Warwick
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