Summary
Overview
Work History
Education
Skills
Key Achievements
Personal Information
Certification
Languages
Extracurricular Activities
Timeline
SalesManager
Evelyn Hsiao

Evelyn Hsiao

Twickenham, Greater London

Summary

Dynamic and results-driven logistics and sales professional with 5 years of experience in air, sea, and rail freight, covering both import and export. Proven ability to drive business growth, optimise costs, and deliver end-to-end solutions, from sales and quoting to operations and customs clearance. Skilled in dangerous goods handling, supplier management, negotiation, and high-quality customer service. Strong knowledge of parcel and freight forwarding processes, with hands-on experience in system operations and providing solutions aligned with client requirements.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Sales Manager

SF Express (Europe) Ltd
London
03.2025 - Current
  • Independently built and scaled the UK air export operation, establishing end-to-end processes for diverse cargo types.
  • Secured £4.4M worth of contracts within one year, including specialised medical laboratory shipments to Southern China hospitals.
  • Held IATA Dangerous Goods Air Export Licence, ensuring compliance and safe handling of hazardous materials.
  • Quoted overseas offices from SF Express group and agents promptly and ensured solutions provided were fully aligned with their requirements.
  • Onboarded and negotiated with multiple suppliers, enabling the company to handle diverse cargo requests while reducing costs by 30%.
  • Enhanced the company’s pricing competitiveness, resulting in profit growth of 20–50%.
  • Hands-on experience with import/export operations, customs clearance, documentation, and multi-modal logistics (air, sea, rail), ensuring smooth delivery and compliance.
  • Developed deep knowledge of express operations, system workflows, and consumer service standards, ensuring high-quality service delivery.

Sales Executive

Freight Connect Services
Maidenhead
09.2024 - 03.2025

Impact / Outcome:

  • Establish a robust export/import network across air and sea logistics.
  • Expand the company’s footprint in the Asia-Pacific market.
  • Deliver measurable business growth by onboarding new clients and enhancing service capacity.

Business Development Manager

NV Cargo
New Malden, Kingston upon Thames
09.2023 - 08.2024
  • Spearheaded the identification and cultivation of strategic opportunities in e-commerce parcel and cross-border logistics across Asia and Europe, leveraging extensive industry networks to drive growth.
  • Coordinated business trips to exhibitions and trade shows, signing a contract with a new warehouse on the Netherlands border, bringing on board one of China’s largest e-commerce companies, generating €16K in gross profit per month and expanding the company’s footprint in the European market.
  • Demonstrated expertise in e-commerce, courier services, and international business to support the General Manager in implementing the UK strategy through case studies, presentations, and customer promotions.
  • Brought in a new sea freight container client within three months on boarding, generating £10K/month in profit, boosting business profitability and expanding the maritime logistics portfolio.
  • Maintained a thorough understanding of costing structures to develop competitive tariffs, ensuring profitability while conducting ongoing analyses of customer, service, and trade lane profitability.
  • Negotiated favourable contract terms with suppliers, improving profit margins by 15% and reducing operational costs by 10%.
  • Managed key accounts for last-mile delivery suppliers (DPD, Royal Mail, DHL, UPS, XDP), improving delivery service performance by 50% through effective relationship management.
  • Drafted SOPs for the operations team, enhancing workflow efficiency by 50%, and conducted market research to identify trends, driving a 20% increase in new leads.

Business Development Account Manager

Customs Clearance Ltd
Feltham, London
02.2023 - 08.2023
  • Helped the company to set up Export SOPs by bringing in know-how
  • Negotiated contracts with hauliers, leading to a 50% increase in profit per container and a 15% reduction in overall logistics costs.
  • Scheduled regular client meetings, improving client retention by 10% and identifying upsell opportunities that increased revenue by 5%.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Provided professional and prompt customer service, reducing response times by 75% and increasing positive feedback from clients.
  • Influenced key decision-making and established trust with stakeholders.

Business Development Manager

Globexair
Southall, London
11.2021 - 02.2023
  • Managed aircraft parts exports, generating £10K GP/month and contributing 20% to monthly revenue.
  • Secured a high-end Taiwanese tea/chocolate powder exporter, adding £36K annual GP and expanding the international client base by 15%.
  • Oversaw Dangerous Goods air shipments, achieving £50K annual profit with a 98% on-time delivery rate.
  • Resolved NCH inspection issues, cutting shipment delays by 50%.
  • Improved air export documentation accuracy by 100% through efficient AWB management and Customs declarations.
  • Increased the client base by 25% via strategic networking and converting leads into long-term partnerships.
  • Mentored five new team members, enhancing their performance by 80% within six months.

Education

Master of Science - BUSINESS ANALYTICS: OPERATIONAL RESEARCH AND RISK ANALYSIS

University of Manchester
United kingdom
09.2021

Bachelor of Business Administration - BUSINESS ADMINISTRATION

National Chung Cheng University
Chiayi, Taiwan
06.2020

Exchange Certificate - INTERNATIONAL MANAGEMENT

Rennes School of Business
Rennes, France
12.2018

Skills

  • International Air, Sea & Rail Freight Sales & Operations
  • Import & Export Processes, Customs Clearance
  • Dangerous Goods Handling & Compliance (IATA Licensed)
  • Supplier Sourcing & Negotiation
  • Cost Optimisation & Profit Growth
  • Express & Parcel Logistics Operations
  • Client Quotation & Solution Alignment
  • Customer Relationship Management (CRM systems, including Microsoft Dynamics)
  • Microsoft Office: Excel, Word, PowerPoint
  • Fluent in English & Mandarin
  • SQL/Power BI/ Tableau/ Google Analytics

Key Achievements

  • Built UK air export infrastructure from scratch, winning high-value international contracts.
  • Successfully negotiated supplier contracts, achieving 30% cost reduction and increasing profit margins.
  • Led specialised cargo projects, including medical and laboratory shipments, ensuring compliance and client satisfaction.
  • Quoted agents promptly and delivered solutions aligned with client requirements, fostering repeat business.
  • Gained end-to-end expertise in sales, operations, customs, and multi-modal logistics, bridging client needs with operational delivery.

Personal Information

Certification

  • IATA Dangerous Goods Handling in Air
  • Google Analytics power user
  • Bowtie (CGE) Risk Management
  • SAS (data processing)

Languages

English
Fluent
Chinese (Mandarin)
Native
French
Beginner

Extracurricular Activities

  • London Winter walking- half marathon 21km
  • Gym • Playing the flute • Badminton • Swimming • Traveling
  • Cheered patients up by playing the flute in the hospitals
  • Helped elders clean their houses

Timeline

Sales Manager

SF Express (Europe) Ltd
03.2025 - Current

Sales Executive

Freight Connect Services
09.2024 - 03.2025

Business Development Manager

NV Cargo
09.2023 - 08.2024

Business Development Account Manager

Customs Clearance Ltd
02.2023 - 08.2023

Business Development Manager

Globexair
11.2021 - 02.2023

Bachelor of Business Administration - BUSINESS ADMINISTRATION

National Chung Cheng University

Exchange Certificate - INTERNATIONAL MANAGEMENT

Rennes School of Business

Master of Science - BUSINESS ANALYTICS: OPERATIONAL RESEARCH AND RISK ANALYSIS

University of Manchester
Evelyn Hsiao