EVANS IDAHOSA

• Integrated CRM systems with marketing initiatives on clients' websites to manage and nurture leads, advancing clients into the conversion stage.
• Enhanced data and analytical tools to track and evaluate marketing campaign effectiveness, identifying successful elements and areas for improvement to develop more potent strategies over time.
• Oversaw pay-per-click (PPC) advertising programs with conversion-focused landing pages and ad copy.
• Led marketing automation tools to create email campaigns, customizing user journeys to ensure prospective clients receive relevant offers and content at the right time, boosting conversions.

Key Achievement:

• Managed a monthly paid channel budget of $120K.
• Supervised a team of three responsible for email marketing, content creation, and traditional media partnerships.

• Implemented SEO tools (Yoast, Google Analytics, SEMrush, Search Console) to track website traffic and enhance user experience.
• Conducted a website audit to ensure technical functionality, user experience, search engine visibility, and alignment with business goals.
• Drafted SEO reports covering data collection, keyword research, and link optimization.
• Developed personalized email marketing strategies, including graphics, call-to-actions, target messages, and templates.
• Utilized SEO strategies to write compelling copy and improve search engine rankings.

• Developed and executed online customer acquisition strategies and ad campaigns for client products and services.
• Applied responsive web design for multi-channel marketing.
• Troubleshot account issues and provided recommendations to management, IT, and marketing teams.
• Key Achievement: Achieved 3% CTR and $1 CPC for each impression.
• Achieved 300% ROI through paid ads on various digital channels.
• Optimized website to improve user-friendliness from 23% to 65%, increasing mobile traffic and conversion rates.
• Attracted over half of all clients online and produced excellent leads, resulting in a 5% conversion rate in six months.
• Improved CRO by 25% and decreased website bounce rate from 90% to 45%.