Eunpyo Hong
Liverpool,192 Erskine Street
Summary
Ambitious Sport Business student at Liverpool John Moores University with a strong passion for the sports fashion industry. With experience at Nike and a growing understanding of sports marketing, branding, consumer behaviour and retail, I am eager to build a career within the sportswear and fashion sector. I bring strong communication, teamwork and customer service skills, along with a genuine interest in how sports brands connect with consumers and shape culture.
Overview
4
4
years of professional experience
Work History
Retail Assistant
Nike
Seoul, South Korea
05.2026 - 08.2026
- Advised customers on Nike apparel sizes and fit, enhancing their shopping experience.
- Provided product details and matched items to customer needs and preferences.
- Replenished apparel stock, ensuring availability of products in correct sizes for customer convenience.
- Organised and maintained clothing displays, contributing to an inviting sales floor environment.
- Worked with team members to keep service efficient during busy periods.
- Built strong knowledge of Nike apparel collections and customer service standards.
Sergeant / APC Crew Leader
Republic of Korea Army, 8th Division
Pocheon, South Korea
11.2023 - 05.2025
- Operated and maintained armoured personnel carriers, adhering to strict safety procedures to ensure crew safety and mission success.
- Guided team members during high-pressure situations, enhancing team cohesion and effectiveness in critical operations.
- Coordinated daily military operations and training support, ensuring team readiness and operational efficiency.
Restaurant Worker
Korean BBQ restaurant
Seoul, South Korea
09.2022 - 12.2022
- Delivered friendly, efficient customer service during peak Korean BBQ periods, enhancing customer satisfaction.
- Managed multiple tables during busy periods while maintaining a high standard of service.
- Took customer orders with precision and served food promptly, ensuring a smooth dining experience.
- Responded to customer requests and resolved minor issues professionally.
- Prepared tables and maintained cleanliness to ensure a welcoming and organised dining area.
Education
Bachelor of Business Administration - Sports Business
Liverpool John Moores University
Liverpool 2023 - 2027
Skills
- Apparel merchandising
- Sales techniques
- Customer relationship management
- Customer service
- Exceptional customer service
- Team leadership
- Conflict resolution
- Social media promotion
Projects
SportVol Hub – University Project
- Developed a sports volunteering website using Wix, with a focus on SEO, digital marketing and user engagement.
Liverpool Feds Women FC – University Project
- Researched the club’s marketing and business activities and developed ideas to improve audience engagement.
Kickreel – University Entrepreneurship Project
- Developed a sports-related brand concept, including branding, target audience and marketing strategy.
Scouse E-sport- University Event project
- Planned and delivered an e-sports event as part of a university project, contributing to event organisation, promotion and on-the-day operations.
Interests
Strong interest in sports fashion, streetwear and football, particularly how brands connect with consumers through culture, marketing and storytelling.
Timeline
Retail Assistant
Nike
05.2026 - 08.2026
Sergeant / APC Crew Leader
Republic of Korea Army, 8th Division
11.2023 - 05.2025
Restaurant Worker
Korean BBQ restaurant
09.2022 - 12.2022
Bachelor of Business Administration - Sports Business
Liverpool John Moores University
2023 - 2027