Esther XU

• Acted as the first point of contact for prospective international students and families, managing a high volume of enquiries across the recruitment and admissions cycle.
• Supported 30+ students in 2025 alone through programme selection, admissions documentation, scholarship guidance, visa processes and pre-arrival arrangements.
• Maintained accurate applicant records and tracked application progress using digital tools, handling sensitive personal data with a strong focus on confidentiality, accuracy and compliance.

Key Achievements

Secured a £15,000 University of Glasgow scholarship for a student in a competition awarding only four scholarships.

Supported a student in obtaining a 50% Newcastle University scholarship with only eight awards available globally.

Advised a student from a non-target institution with a below-average academic profile, resulting in an offer from Leeds University Business School.

• Engaged with alumni through outbound telephone campaigns to gather career updates, strengthen alumni relationships and maintain long-term engagement with the University of Glasgow.

• Communicated key developments, achievements and strategic initiatives of Glasgow Business School, including institutional rankings, academic developments and alumni opportunities.

• Encouraged alumni participation in fundraising and engagement initiatives, promoting the impact of alumni support on student experience, research and university development.

• Represented the University of Glasgow in a professional manner while handling sensitive information with discretion and maintaining accurate engagement records.

• Produced and delivered an end-to-end student recruitment video for the University of Glasgow, taking full responsibility for content strategy, scriptwriting, filming and on-camera presentation. The video was subsequently published on the university’s official Xiaohongshu channel.

• Featured on the University of Glasgow’s official Instagram account, sharing personal study-abroad experiences and scholarship insights, generating over 1,000 engagements from prospective students.

• Leveraged personal experience as an international student and scholarship recipient to create engaging content that supported student recruitment and brand awareness initiatives.

• Delivered structured history lessons aligned with curriculum requirements.
• Monitored student progress and maintained accurate academic records.
• Coordinated a student-led history drama project, demonstrating organisational and coordination skills.

• Conducted over 50 engaging guided tours for diverse visitors, enhancing their understanding and appreciation of exhibits.
• Tailored communication style to promote positive visitor engagement and facilitate enjoyable museum experiences.
• Supported daily museum operations and addressed visitor enquiries, contributing to seamless visitor experiences.