Esther XU
GLASGOW
Summary
Dynamic professional with expertise in admission support and student-facing communication, leveraging bilingual communication skills in English and Chinese to enhance student recruitment efforts. Proficient in records management and video content production, contributing to effective student recruitment and communications strategies. Committed to fostering an inclusive educational environment while pursuing opportunities to further develop skills in educational administration.
Overview
5
5
years of professional experience
1
1
Certification
Work history
Student Content Creator
University of Glasgow
GLASGOW
2025.12 - Current
- Shared a student-led scholarship application story on the University of Glasgow’s official Instagram platform following the award of the Global Leadership Scholarship, generating 1,000+ engagements and supporting prospective international students’ understanding of funding opportunities and study pathways.
- Contributed to institution-facing digital communications by creating short-form video and social media content showcasing academic life, student experience and campus culture for international audiences.
- Supported China-facing recruitment and engagement activities through culturally appropriate content creation for platforms such as Rednotes (Xiaohongshu), enhancing visibility among prospective Chinese students.
Founder & Education Consultant
Zheyi International education Consultancy
China
2025.07 - Current
- Acted as a first point of contact for prospective international students and families, responding to a high volume of enquiries and providing clear, accurate guidance on UK university programmes, admissions requirements and application timelines.
- Supported students throughout the full application lifecycle, including university selection, scholarship guidance, documentation preparation, visa processes and pre-arrival arrangements, ensuring a smooth and well-informed applicant experience.
- Maintained accurate applicant records and tracked application progress using digital tools, handling sensitive personal data with a strong focus on confidentiality, accuracy and compliance.
- Delivered international recruitment–focused online communications via a China-based digital platform, disseminating up-to-date information on UK universities and scholarships and supporting sustained enquiry engagement.
student caller
University of Glasgow
Glasgow, Glasgow City
2026.01 - 2026.04
- Engaged alumni through telephone communication to relay university updates and collect feedback.
- Delivered professional calls, showcasing excellent spoken English and active listening skills.
- Represented university positively while ensuring confidentiality of alumni and donor information.
- Adapted scripted dialogues to enhance real interactions, managing scheduled calling tasks effectively.
Histroy teacher
Hengfeng NO.3 Middle school
china
2024.07 - 2024.09
- Delivered structured history lessons, aligning with curriculum requirements and fostering student understanding.
- Monitored learning progress, ensuring academic engagement and personal development support.
- Coordinated award-winning student-led history drama project, showcasing organisational skills.
- Maintained accurate student records, utilising Excel for performance analysis.
Museum educator
Hengfeng County Museum
China
2021.07 - 2022.02
- Delivered over 50 guided tours to visitors of different ages and backgrounds.
- Answered visitor questions and supported positive visitor experiences.
- Assisted with daily operations in a public-facing cultural environment.
- Adapted tour content and communication style to suit different audience groups.
Education
Master of Arts - History
University of Glasgow
2025.09 -
Bachelor of Arts - International Relations
Liverpool John Moores University
Liverpool 2023.01 - 2023.07
Bachelor of Arts - History Education
Suzhou University Of Science and Technology
2021.09 - 2025.06
Skills
Admission Support
Stuent-Facing Communication
Bilingual Communication (English & Chinese)
Records Management
Video Content Production (Student Recruitment & Communications)
Affiliations
- PHOTOGRAPHY
Certification
Senior Secondary School History Teacher Qualification (China)
Languages
English
Advanced (C1)
Chinese (Mandarin)
Native
Japanese
Elementary
Timeline
student caller
University of Glasgow
2026.01 - 2026.04
Student Content Creator
University of Glasgow
2025.12 - Current
Master of Arts - History
University of Glasgow
2025.09 -
Founder & Education Consultant
Zheyi International education Consultancy
2025.07 - Current
Histroy teacher
Hengfeng NO.3 Middle school
2024.07 - 2024.09
Bachelor of Arts - International Relations
Liverpool John Moores University
2023.01 - 2023.07
Bachelor of Arts - History Education
Suzhou University Of Science and Technology
2021.09 - 2025.06
Museum educator
Hengfeng County Museum
2021.07 - 2022.02