Esme Scott Hewitt
Mile End, London
Summary
A commercially focused memberships professional with a proven track record in driving acquisition, retention, and revenue within premium membership environments. Experienced in shaping membership-led propositions, delivering high-value experiences, and building engaged communities across sport, hospitality, and lifestyle sectors.
Combines strong relationship management with data-driven insight to optimise member journeys, increase lifetime value, and deliver long-term commercial growth through partnerships and community-led strategy.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Senior Sales Executive - Memberships
Olympia Events
London, England
2025.07 - 2026.04
- Co-leading the development of a membership-led commercial model for a new premium hospitality members’ lounge at Olympia Events, launching Q4 2026
- Shaping a curated ecosystem of brands, partners, and audiences to drive pre-launch demand and founding member acquisition
- Leveraging an extensive cross-industry network to inform programming, partnerships, and high-value membership growth opportunities
- Representing the brand at key industry events to build community visibility, generate partnerships, and convert membership interest
- Designing membership-centric event formats that seamlessly integrate sponsorship, brand storytelling, and member experience
- Developing detailed audience segmentation and community profiles to support targeted acquisition, engagement, and retention strategies
- Identifying and securing partnership opportunities through market mapping and network intelligence to support post-launch membership growth
- Co-developing go-to-market, marketing, and retention strategies to ensure a successful launch and sustained member growth and retention over the first three years of operation
Debenture Sales/Accounts Executive
England Rugby
2023.07 - 2025.07
- Managed a high-value debenture membership portfolio—the RFU’s primary revenue-driving membership group—focused on acquisition, retention, and lifetime value
- Designed and delivered premium, membership-led hospitality experiences for debenture holders, strengthening engagement, loyalty, and long-term retention
- Oversaw the South Stand Debenture Lounge across all major fixtures, including the Six Nations Championship, ensuring a best-in-class member experience and consistent brand delivery
- Enhanced the member journey and in-venue experience by implementing strategic improvements to lounge layout and operations, increasing engagement and unlocking upsell opportunities
- Developed and presented tailored membership and partnership propositions, clearly articulating value, exclusivity, and commercial benefits to prospective debenture members
- Built and maintained strong relationships with high-value members, corporate clients, and brand partners, driving renewals, referrals, and incremental revenue
- Produced data-led performance reports with actionable recommendations to optimise member satisfaction, engagement, and revenue per member
- Generated £2.6M+ in new debenture membership revenue (Apr–Jun 2024) and sustained a 70%+ renewal rate, contributing directly to the £31M Rugby Football Union debenture programme
Associate Consultant
Concilium Search
2022.09 - 2023.07
- Executed international meetings for business development/onboarding new clients.
- Instigated contact, and developed communications and relationships, with potential C-suite candidates.
- Strategically managed the negotiations of terms and conditions with new clients to develop KPIs and ensure their effective delivery.
- Qualified new positions and collected detailed briefings from clients' HR teams and position-specific hiring managers.
- Conducted market trend analysis, as well as competitor benchmarking to inform strategic planning to increase the efficiency of the hiring processes within the Pharmaceutical vertical.
- Managed 3 direct accounts (Vitaris - Ireland, Genmab - Netherlands, FoxEss - UK/Germany). With 20 indirect accounts within each company.
- Conducted weekly statistical reports to monitor delivery and output, ongoing for all clients.
- Conducted strategic A/B testing to increase the number of clients opening digital communications.
- Developed existing relationships with clients to guarantee repeat business and overall revenue.
- 11 deals completed between January and June accumulating revenue profit of £92K.
- Was the youngest biller to achieve top 10 standings for 6 months in a row in a company of 45
Student Ambassador
The Transition Phase
2021.09 - 2022.09
- Developed client relations to increase business revenue streams.
- Delivered informative talks to increase knowledge and awareness of the struggle athletes feel when transitioning from sports into professional working environments.
- Effectively supported various company initiatives with a range of timelines.
- Gained a thorough understanding of the requirements of an ambassador for a highly-networked brand.
- Communicate with internal and external stakeholders to ensure campaigns were released at the correct time and day to ensure effective outreach.
- Produced research-backed reports on social media account optimisation for clients, advising on optimal posting times across various platforms.
After School Nanny
Koru Kids
2021.09 - 2022.09
- Maintained up-to-date CPR and First Aid Certifications.
- Effectively problem-solved to contribute to a happy and safe environment.
- Remained flexible, adaptable, and punctual.
- Developed relationships with school teachers, parents and other nannies to ensure the most effective support could be provided to the child.
Database Manager
OPRO
2021.06 - 2021.09
- Managed the redevelopment and restructuring of the onboarding procedure for new clients through updating on internal database and communication methods.
- Developed relationships with existing clients to ensure effective and punctual delivery of mouthguards to professional sports teams.
- Handled queries, and complaints from customers and clients through effective communication via phone and email.
- Worked closely with Unit Manager to ensure timely completion of administrative and operational tasks.
Charity Officer
Newcastle University Netball Club
2020.08 - 2021.07
- Organised and managed delivery of in-person and virtual charity events (Miles for Minds, 24hr Cycle for The British Heart Foundation, Bake Sales).
- Developed new relationships and manage existing relationships with charities to ensure an effective understanding of their needs and wants.
- Utilized excellent deductive reasoning and logical thinking skills to ensure charity events were able to happen during COVID-19.
Laboratory Technician
OPRO
2020.07 - 2020.08
- Conducted quality assessments to ensure ultimate productivity.
- Brought forth strong attention to detail and the ability to work with complex systems.
- Collaborated with colleagues to achieve continuous improvement of machines and systems.
- Lead team initiatives to improve the efficiency and functioning of the production line.
Recruitment Officer
Newcastle University Netball Club
2019.08 - 2020.06
- Oversee all internal athlete recruitment for the netball club via LinkedIn and social media channels.
- In charge of organizing all netball club trials for new recruits - increased internal recruitment for the club by 57%.
- Part of the senior community and aided the organisation of pre-season training - organised housing and mentors for new recruits and booked venues for both fitness and social occasions.
Seasonal Sales Assistant
The White Company
2017.09 - 2017.12
- Worked to ensure a neat and attractive sales environment and assisted in the setup of visual displays.
- Identified and maximised sales opportunities and increased customer retention rates.
- Maintained up-to-date knowledge of all retail promotions.
- Developed weekly schedules per payroll guidelines while accounting for employee and store needs.
Education
MSc - Applied Sports Psychology
St. Mary’s University, Twickenham
London 2021.09 - 2022.09
BSc - Sport and Exercise Science
Newcastle University
2018.09 - 2021.06
A-Levels - Physics, Geography, PE, and EPQ
St. Albans High School For Girls
9 GCSEs -
St. Albans High School For Girls
St AlbansCertification
Level 2 Ski Instructor – CSAI (Canadian Ski Instructor Alliance)
Carbon Literacy Training - The Carbon Literacy Project
EFAW - Emergency First Aid at Work
References
References available upon request
Timeline
Senior Sales Executive - Memberships
Olympia Events
2025.07 - 2026.04
Debenture Sales/Accounts Executive
England Rugby
2023.07 - 2025.07
Associate Consultant
Concilium Search
2022.09 - 2023.07
MSc - Applied Sports Psychology
St. Mary’s University, Twickenham
2021.09 - 2022.09
Student Ambassador
The Transition Phase
2021.09 - 2022.09
After School Nanny
Koru Kids
2021.09 - 2022.09
Database Manager
OPRO
2021.06 - 2021.09
Charity Officer
Newcastle University Netball Club
2020.08 - 2021.07
Laboratory Technician
OPRO
2020.07 - 2020.08
Recruitment Officer
Newcastle University Netball Club
2019.08 - 2020.06
BSc - Sport and Exercise Science
Newcastle University
2018.09 - 2021.06
Seasonal Sales Assistant
The White Company
2017.09 - 2017.12
A-Levels - Physics, Geography, PE, and EPQ
St. Albans High School For Girls
9 GCSEs -
St. Albans High School For Girls