Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
Generic

Erin Wotherspoon

Fife,United Kingdom

Summary

Organised Marketing Coordinator with expertise in project administration, stakeholder management, and financial tracking. Proven ability to coordinate complex projects, produce detailed reports, and deliver high-quality documentation under tight deadlines. Seeking transition to Project Coordinator role at SSE, leveraging strong organisational skills and attention to detail to support successful project delivery.

Overview

9
9
years of professional experience
2018
2018
years of post-secondary education

Work history

Marketing coordinator

Robertson Homes
Stirling
03.2025 - Current
  • Coordinated multiple housing development marketing projects for timely, budget-compliant launches.
  • Managed purchase orders and supplier communications to ensure financial accuracy.
  • Organised key meetings by preparing agendas and distributing action points to stakeholders.
  • Produced comprehensive reports, sales summaries, and market analyses for senior management.
  • Maintained communication with sales teams and external agencies to meet tight deadlines.
  • Oversaw maintenance of Robertson Homes website and social media platforms.
  • Developed engaging content and promotional materials to enhance brand visibility.
  • Conducted market research analysis to better understand target audience.

Marketing Manager

Scaramanga
Cupar, Fife
07.2024 - Current
  • Developed marketing strategies for effective brand positioning across various channels.
  • Analysed competitors' activities to stay informed on industry dynamics.
  • Delegated tasks to enhance team productivity and project outcomes.
  • Coordinated cross-functional teams, agencies, and suppliers to deliver projects on time and within budget.
  • Planned and executed multiple product launch campaigns, ensuring adherence to deadlines and quality standards.
  • Produced comprehensive campaign reports and performance analyses for informed management decisions.
  • Managed purchase orders and tracked expenditure across advertising, SEO, and PR activities.
  • Scheduled project meetings, prepared agendas, documented minutes, and outlined follow-up actions.
  • Increased meta interaction by 100% and increased clicks by 30%
  • SEO management result in a 90% increase in organic traffic.

Marketing executive

Simplicity Marketing
Dunfermline, Fife
05.2023 - 07.2024
  • Developed and implemented comprehensive digital marketing strategies for Simplicity Marketing and 41 clients.
  • Managed SEO, PPC, email marketing, and social media channels to boost brand visibility.
  • Analysed performance metrics and KPIs to enhance campaign effectiveness for clients.
  • Created approximately 120 social media posts monthly for diverse client accounts.
  • Designed, developed, and analysed email campaigns across platforms like MailChimp and GetResponse.
  • Collaborated with graphic designers to produce brand-aligned imagery for clients.
  • Compiled monthly reports detailing performance across various marketing channels for 41 clients.

Marketing and Communications Manager

Edinburgh Marina
, Edinburgh
01.2022 - 05.2023
  • Organised logistics for marketing and proposal strategy meetings.
  • Authored engaging marketing copy to attract target consumers and drive sales.
  • Created press releases, newsletter articles, and website copy.
  • Coordinated production of videos, social media posts, and other marketing collateral.
  • Developed event strategies and tactical plans to achieve marketing objectives.
  • Conducted market research to explore new products and refine campaign planning.
  • Established comprehensive materials libraries with updated imagery and graphics.
  • Reviewed historical data to inform strategic campaign direction.

Marketing executive

Muir Homes
03.2019 - 01.2022
  • Assessed marketing copy and designs against established specifications.
  • Researched industry trends to develop innovative marketing solutions.
  • Boosted brand awareness and generated leads through effective campaign management.
  • Prepared comprehensive Sales Particulars to enhance property marketing efforts.
  • Uploaded property details to various platforms for increased visibility.
  • Generated reports on campaign performance and customer engagement metrics.
  • Executed search engine marketing and public relations campaigns to drive sales leads.
  • Transformed corporate website and social media to improve customer engagement.

Email marketing executive

S1 Jobs
Glasgow, Glasgow City
08.2018 - 03.2019
  • Developed reporting dashboard to illustrate campaign effectiveness based on gathered results.
  • Executed weekly A/B testing of email campaigns, focusing on content, design, and timing.
  • Brainstormed content marketing strategies aligned with client business objectives and key performance indicators.
  • Planned and executed integrated web, SEO, database marketing, and social media advertising campaigns.
  • Utilised Google Analytics to monitor content success and identify improvement opportunities.
  • Analysed market and competitor metrics to enhance digital marketing strategies.
  • Implemented promotional and editorial strategies weekly to boost customer engagement across channels.
  • Created targeted email blast campaigns for key customer segments.

Marketing executive

Glenalmond Tweed
Perth, Perth and Kinross
01.2017 - 09.2018
  • Executed marketing programmes and business solutions, increasing company exposure and customer traffic.
  • Developed technical and non-technical presentations, public relations campaigns, articles, and newsletters.
  • Identified industry benchmarks to measure success of key digital strategies.
  • Communicated marketing strategies and campaign performance to ensure alignment with corporate sales objectives.
  • Planned and executed targeted marketing campaigns within community and broader areas.
  • Established social media targets that reflected business objectives and enhanced engagement.
  • Launched marketing initiatives for new product lines, facilitating market penetration.
  • Analysed consumer patterns to identify trends, driving targeted demographic outreach.

Education

Bachelor of Arts - Business

Robert Gordon University
Aberdeen

Skills

  • Google adwords expertise
  • Email marketing expertise
  • Brand management understanding
  • Marketing project leadership
  • Consumer behaviour understanding
  • Influencer outreach expertise
  • WordPress website management
  • Decision making capacity
  • Budgeting oversight

Affiliations

  • Spare time is spend competing, training and caring for my horse

Timeline

Marketing coordinator

Robertson Homes
03.2025 - Current

Marketing Manager

Scaramanga
07.2024 - Current

Marketing executive

Simplicity Marketing
05.2023 - 07.2024

Marketing and Communications Manager

Edinburgh Marina
01.2022 - 05.2023

Marketing executive

Muir Homes
03.2019 - 01.2022

Email marketing executive

S1 Jobs
08.2018 - 03.2019

Marketing executive

Glenalmond Tweed
01.2017 - 09.2018

Bachelor of Arts - Business

Robert Gordon University

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