Erin Roberts
Chirk,Wrexham
Summary
A skilled media professional with extensive expertise in media relations, fluent in multimedia platforms, and a strong understanding of Google Analytics. Adept at designing effective social media strategies, writing and planning email newsletters, and conducting subject interviews. Demonstrates proficiency in creative writing, editing, questioning, story development, and investigative research. Possesses a deep understanding of media operations and excels in researching and writing compelling content.
Overview
5
5
years of professional experience
Work history
Catering staff member
University of York
York, North Yorkshire
2024.09 - Current
- Achieved customer satisfaction by promptly serving food and beverages.
- Maintained high hygiene standards for a clean and safe kitchen environment.
- Assisted chefs in preparation of meals, enhancing efficiency in the kitchen.
- Delivered exceptional service to customers, contributing to repeat business.
- Operated cash registers accurately, ensuring correct transactions for customers.
- Mastered skills across various kitchen roles, providing support in alternative positions during staff absences.
- Boosted customer satisfaction by preparing dishes to exact dietary needs.
- Served high volumes of guests in fast-paced service environments with exceptional customer care.
Head of Social Media
Derwent College
York, North Yorkshire
2024.01 - Current
- Developed compelling content for improved customer engagement.
- Increased digital footprint with targeted online promotions.
- Initiated influencer partnerships to boost product awareness.
- Steered company's digital transformation with a focus on social media channels.
- Utilised analytics tools to monitor and adjust strategy effectiveness.
- Adapted social media plan based on market research and customer data.
- Evaluated social media insights to improve reach during and after campaign delivery.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Onboarded social media influencers to raise awareness of client products and services within target demographics.
Waitress assistant
Castle Bistro
Chirk, Wrexham
2023.07 - Current
- Enhanced customer service by promptly taking orders and delivering food.
- Maintained cleanliness in serving and dining area for hygienic environment.
- Assisted in menu planning, contributing to variety and innovation.
- Collaborated with the team to provide efficient service during peak hours.
- Performed bar closing duties, thoroughly cleaning, sanitising and replenishing stock.
- Received complaints and offered remedial action to help improve customer experiences.
- Reduced complaints by 80% by proactively responding to customer concerns and implementing remedial action.
Social media manager
Derwent College Netball Club
York, North Yorkshire
2024.03 - 2025.03
- Increased brand visibility by developing and implementing strategic social media campaigns.
- Developed engaging online content for improved customer interaction.
- Boosted customer engagement with effective management of all social media platforms.
- Enhanced digital presence through the creation of compelling visual designs.
- Planned daily operations to focus team efforts on current priorities.
- Built positive, productive relationships with media outlets to maximise brand exposure.
- Set standards for outgoing content, producing templates and examples.
- Monitored team budgets and forecasts to deliver against annual targets.
- Created engaging press releases to gain print and broadcast coverage.
- Coached and mentored public relations staff to maintain leading company reputation.
Waitress assistant
The Hand Hotel Chirk
Chirk, Wrexham
2020.07 - 2022.12
- Enhanced customer service by promptly taking orders and delivering food.
- Maintained cleanliness in serving and dining area for hygienic environment.
- Assisted in menu planning, contributing to variety and innovation.
- Collaborated with team to provide efficient service during peak hours.
- Facilitated smooth operations by setting up tables and booths.
- Alleviated workload of wait staff through diligent assistance.
- Ensured customer satisfaction by addressing queries and complaints promptly.
- Enhanced dining experience through friendly interaction with customers.
- Supported inventory management by maintaining accurate stock records of supplies.
Education
Bachelor of Arts - English Language and Linguistic Science
University of York
York 2022.09 -
GCSEs -
Ysgol Dinas Bran
Llangollen, Denbighshire 2015.09 - 2020.03
A-Levels -
Ysgol Dinas Bran Sixth Form
Llangollen 2020.09 - 2022.06
Skills
- Media relations expertise
- Fluent in multimedia platforms
- Google analytics understanding
- Social media strategy design
- Email newsletter writing and planning
- Subject interviewing
- Creative writing
- Editing
- Questioning
- Story development
- Researching
- Media operations understanding
- Investigative research
- Writing
Affiliations
- Theatre
- Performing
- Running
- Swimming
- Writing
- Reading
Languages
English
Proficient (C2)
Welsh
Advanced
Spanish
Upper intermediate
References
References available upon request.
Timeline
Catering staff member
University of York
2024.09 - Current
Social media manager
Derwent College Netball Club
2024.03 - 2025.03
Head of Social Media
Derwent College
2024.01 - Current
Waitress assistant
Castle Bistro
2023.07 - Current
Bachelor of Arts - English Language and Linguistic Science
University of York
2022.09 -
A-Levels -
Ysgol Dinas Bran Sixth Form
2020.09 - 2022.06
Waitress assistant
The Hand Hotel Chirk
2020.07 - 2022.12
GCSEs -
Ysgol Dinas Bran
2015.09 - 2020.03