Erik Magnus Ellison
Summary
Accomplished professional with extensive expertise in Commercial Sales, Partnership Development, and New Business Development. Proven track record in Business Improvement, Tender and Proposal Writing, and Business Strategy. Adept at Project Management, Online Marketing, and Sales Planning. Demonstrated success in Account Management, Communication, Collaboration, and Relationship Building. Skilled in Sales Team Training and Development, Sales Strategy Development and Execution. Experienced in Financial Services Sales, Engineering Sales, Design Sales, Energy Business Development, Team Management, Educational Sales Management. Strong focus on active listening to drive team development and achieve business goals.
Overview
23
23
years of professional experience
8
8
years of post-secondary education
Work history
Member of Board of Advisors
Inverness Thistle FC
07.2023 - 12.2024
- Providing insightful strategic oversight and effective governance to the club as a dedicated member of the board
- Contributing valuable insights to critical decisions regarding financial sustainability, impactful community engagement, and grass roots football for all
- Actively collaborating with other board members to ensure the club's continued long-term success
- Participating proactively in innovative fundraising initiatives, strategic sponsorship acquisition, compelling marketing campaigns, and results-oriented sales strategies to drive significant revenue growth and enhance the club's prominent brand presence
- Playing an instrumental role in helping secure the club's successful application to the Northern Caledonian League for season 2025/2026
Business Partnership Developer
Springvale Learning
05.2023 - 12.2024
- Developing and implementing a winning sales and marketing team strategy that enhance and develop Springvale Learning’s, Apprenticeship and Training course offerings to businesses across Northern Ireland to increase profitability
- Developing and enhancing the organisational reputation within the business community through a variety of sales and marketing methodologies such as social media, running commercial events, meetings direct sales developing effective relations with business partnerships
- Building the apprenticeship commercial side of the organisation from a negative position within the business community to a positive by creating winning strategies developing commercial partnerships and building a highly motivated sales and marketing team from scratch that is exceeding expectations daily
- Organised, implemented, and executed the largest careers fair in Springvale Learning's recent history that raised and improved our profile as a training provider across businesses, schools and within the wider community
- Thus, increasing enrolment figures and revenue this year with an additional 120 students enrolling in one day for training courses which ultimately increases our revenues
- Writing clear and concise bid winning proposals that have enabled working business partnerships, adding lifelong value to the business
- Collaborated with external parties, agencies, and investors to secure funding and enhance training facilities and course offerings, while simultaneously developing the core business and achieving a 65% month-over-month increase in revenue compared to the previous year
Board Member & Treasurer
Ligoniel Improvement Authority
05.2023 - 12.2024
- Actively participating in the planning and execution of community improvement projects, such as educational, environmental and horticulture that directly enhanced the quality of life for Ligoniel residents
- Worked collaboratively with fellow board members and key stakeholders, including our CEO, Councilors, community leaders, government officials to allocate funding and resources strategically and achieve the authority's long-term goals
Freelance Business Development
TVM Logistics
06.2022 - 05.2023
- Collaborated with a logistics start-up to develop and implement sales and business development strategies that drove revenue growth while maintaining profitability
- Developing a pipeline of commercial and domestic sales with new existing customers, taking ownership, and developing the business relationship while ensuring the customer satisfaction
- A temporary role and a slight change in direction which helped expose me to the nature of implementing sales and business development strategies and systems within start-up business
Business Development Manager
Rutledge Training
03.2018 - 06.2022
- Leading a team of 8 business developers within the training and apprenticeship sector with responsibility for managing over 30 key accounts and additional field business development duties such as events, promotions, and large business acquisitions: reporting directly to CEO
- Advancing the reputation of Rutledge through developing key business partnerships to achieve rapid growth in a competitive market increased sales and profit by 35%
- Implemented Zoho CRM across the sales functions creating positive organisational change that streamlined the entire sales process, enhanced sales teams’ effectiveness, account management which ultimately improved results across entire region
Solidworks Territory Manager
Pentagon Solutions
09.2016 - 03.2018
- Responsible for territorial account development of the SOLIDWORKS software suite to designers, engineers and manufacturers across Ireland clients included Maximus, Saint Gobain, DIT, UCD, Lennox Laboratories
- Communicating complex technical solutions through a variety of mediums such as presentations, onsite demonstrations, webinars, and marketing events
- Project managed one of our most prestigious data management implementation projects with Dublin Institute of Technology total project value circa £60,000
- Implemented a new renewal strategy for license sales and customer renewals that grew, license sales, renewals, consultancy, and training revenues to goal to 132% at £950,000 per annum
Business Development Manager
Saliis Renewables
03.2016 - 09.2016
- Managing the performance of a team of 4 salesperson/surveyors across Northern Ireland
- Promoting the benefits of Solar to domestic and commercial client across Northern Ireland
- Developed renewable sales business across both residential and commercial solar sales by 20% to goal to £72,000 per month
- Researched, sourced and secured new business through a variety of sales and marketing methodologies
- Such as trade shows, networking events, hard work and determination
- Developed an additional £200,000 revenue in a 2-month period through a single marketing event networking opportunities with local business from a single event
Business Development Manager
Amber Green Energy Renewables
11.2013 - 03.2016
- Responsible for developing Amber Greens renewable energy business and consumer products and solutions-(Solar and Biomass) to businesses and consumers across Northern Ireland, Scotland, Wales and England @ 25% above goal to achieve regular annual figures of in excess of £1,500.000
- Developed and implemented the business sales and marketing strategies for entering new markets in Scotland, Wales and England with great success
- Developed solar sales team forecasting, market trend evaluation and segment strategies
Sales Team Leader
Scottish Power
08.2011 - 11.2013
- Sales Team Manager responsible for the performance of 14 FTE’s
- Developed a team of 14 sales people into one of the highest performing teams across the business through a variety of coaching, mentoring and sales methodologies
- Team achieved a run rate of around 25% above goal in the highly competitive UK energy swap market
Global Conferencing Account Manager
Regus Global
11.2007 - 08.2011
- Employed as a global conferencing manager with Regus Global responsible for the global video conferencing, Global conferencing rooms, and business lounge bookings the account management of several major and business development
- Managed several accounts on a global basis from Samsung, Cable and Wireless, Polycom and Eyenetwork and WhyGo
- Achieved an average of 20% above goal to achieve an average of £1,500,000 per annum revenue
Sales Team Leader
LBM
04.2005 - 11.2007
- Led, trained, and developed a team of 12 financial services sales advisors to sell financial service products to customers across the UK
- Supported the team in the delivery of their personal targets through coaching, mentoring, goal setting, and creating an environment conducive to producing results that increased team performance 15% against goal month on month
Performance Coach
AGEAS
09.2001 - 04.2005
- Responsible for increasing underperforming and new sales advisor’s performance in relation to targets asked with increasing advisor performance through coaching, mentoring, and monitoring the development of advisors across entire company
- Supported management team in delivery of coaching goals and individual coaching plans
- Increased average advisor’s individual performances by an average of 30% against FTE target
Education
O grades - English, Math’s, Biology and Modern Studies
Milburn Academy
01.1985 - 01.1990
Higher National Certificate - Leisure and Hospitality
University of the Highlands and Islands
01.1993 - 01.1995
SVQ’S - Communication 4, I.T Applications 1 and 2
University of Highlands and Island
01.1999 - 01.2000
Principles of Project Management - undefined
Open University
Project management: the start of the project journey - undefined
Open University
Creative Writing - undefined
Open University
Social Marketing - undefined
Open University
Solidworks certified sales professional - undefined
Skills
- Commercial Sales
- Partnership Development
- Negotiation
- New Business Development
- Business Improvement
- Tender and Proposal Writing
- Business Strategy
- Project Management
- Online Marketing
- Sales Planning
- Account Management
- Communication
- Collaboration
- Relationship Building
- Sales Team Training
- Development
- Sales Strategy Development
- Execution
- Financial Services Sales
- Team Development
- Engineering Sales
- Design Sales
- Energy Business Development
- Team Management
- Educational Sales
- Management
- Active listening
Custom
Available on request.
Timeline
Member of Board of Advisors
Inverness Thistle FC
07.2023 - 12.2024
Business Partnership Developer
Springvale Learning
05.2023 - 12.2024
Board Member & Treasurer
Ligoniel Improvement Authority
05.2023 - 12.2024
Freelance Business Development
TVM Logistics
06.2022 - 05.2023
Business Development Manager
Rutledge Training
03.2018 - 06.2022
Solidworks Territory Manager
Pentagon Solutions
09.2016 - 03.2018
Business Development Manager
Saliis Renewables
03.2016 - 09.2016
Business Development Manager
Amber Green Energy Renewables
11.2013 - 03.2016
Sales Team Leader
Scottish Power
08.2011 - 11.2013
Global Conferencing Account Manager
Regus Global
11.2007 - 08.2011
Sales Team Leader
LBM
04.2005 - 11.2007
Performance Coach
AGEAS
09.2001 - 04.2005
SVQ’S - Communication 4, I.T Applications 1 and 2
University of Highlands and Island
01.1999 - 01.2000
Higher National Certificate - Leisure and Hospitality
University of the Highlands and Islands
01.1993 - 01.1995
O grades - English, Math’s, Biology and Modern Studies
Milburn Academy
01.1985 - 01.1990
Principles of Project Management - undefined
Open University
Project management: the start of the project journey - undefined
Open University
Creative Writing - undefined
Open University
Social Marketing - undefined
Open University
Solidworks certified sales professional - undefined
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