ERICK MASSEY
Birmingham
Summary
Results-driven professional with expertise in social media management, digital subscription growth, and marketing communications. Skilled in crafting compelling digital storytelling and implementing effective public relations strategies to enhance brand visibility. Adept at report-writing and delivering data-driven insights to support strategic decision-making. Committed to leveraging innovative communication techniques to drive engagement and achieve organisational goals.
Overview
9
9
years of professional experience
Work history
Digital News Editor
Economic Times
Delhi, India
2022.12 - 2024.03
- Led a small team to create engaging multimedia content around startups, AI, technology, resulting in increased web traffic.
- Managed editorial calendar, ensuring timely publication of news articles.
- Planned for coverage of large events by assigning reporters and photographers.
- Implemented real-time analytics tools to monitor audience behaviours.
Assistant News Editor
Outlook India
Delhi, India
2022.02 - 2022.12
- Led a small team to refine magazine content and embody brand voice.
- Covered current events and breaking news stories on AI, EVs, technology, gadgets, cryptocurrency, and startups.
- Implemented SEO strategies in articles, improving online visibility and website traffic.
Assistant News Editor
Business Standard
Delhi, India
2018.04 - 2022.02
- Wrote engaging gadget reviews and tech stories. Contributed to podcasts, videos, and other multimedia products.
- Oversaw strategies for growth of online traffic and social media handles.
- Utilised social media platforms to disseminate news stories and engage with audience.
- Connected with key public figures in business and politics to enrich stories with unique details and insights.
Copy Editor
Press Trust of India
Delhi, India
2016.01 - 2017.11
- Conducted interviews, gleaned insightful information.
- Maintained an active social media presence, broadened reach of news stories.
- Covered breaking news swiftly, provided timely updates to the audience.
- Covered live events, providing real-time reporting and updates.
Social Media Producer
Asian News International
Delhi, India
2015.08 - 2015.12
- Utilised data visualisation tools, simplified complex topics for readership.
- Utilised social media platforms to disseminate news stories and engage with audience.
Education
Master of Business Administration - Marketing and Business Strategy
Aston University
Birmingham, United Kingdom 2024.09 -
M.A. - Journalism and Mass Communication
Guru Jambeshwar College
Delhi, India 2015.01 - 2016.01
PG Diploma - Journalism and Mass Communication
Indian Institute of Mass Communication
Dhenkanal, India 2014.01 - 2015.01
B.Sc Programme - Physical Sciences
University of Delhi
Delhi, India 2009.01 - 2014.01
Skills
- Social media management
- Digital subscription growth
- Report-writing
- Marketing communications
- Public relations strategies
- Digital storytelling
Affiliations
- Music
- Writing
- Photography
- Travelling
Languages
English
Fluent
Hindi
Native
Timeline
Master of Business Administration - Marketing and Business Strategy
Aston University
2024.09 -
Digital News Editor
Economic Times
2022.12 - 2024.03
Assistant News Editor
Outlook India
2022.02 - 2022.12
Assistant News Editor
Business Standard
2018.04 - 2022.02
Copy Editor
Press Trust of India
2016.01 - 2017.11
Social Media Producer
Asian News International
2015.08 - 2015.12
M.A. - Journalism and Mass Communication
Guru Jambeshwar College
2015.01 - 2016.01
PG Diploma - Journalism and Mass Communication
Indian Institute of Mass Communication
2014.01 - 2015.01
B.Sc Programme - Physical Sciences
University of Delhi
2009.01 - 2014.01