Erica Maher

Wilmington Healthcare is a market leading provider of healthcare data, education, news and information resources with outstanding analytics capabilities. We provide our clients with market leading insights into local health economies and NHS data, complemented by increased access to senior health stakeholders and the wider NHS, enabling improved outcomes for patients. Our leading insight, events and news service, the Health Service Journal, (HSJ) provides the most influential people in health with vital intelligence, analysis, clinical trial data, and advice.

• Responsible for annual and monthly target achievement related to an assigned portfolio of Key Pharmaceutical, Biopharm, and life science companies (incl. Largest Top 50 Global Pharmaceutical accounts.)
• Achieved 120% monthly target, every month. (£60K OTE achieved) on target to achieve 120% annual target of £3.9M
• Lead and manage the sales process for leads generated and leads received from internal and external sources.
• Lead the proposal development process for all opportunities and the assigned team to ensure that the strategy, budget and proposal language and timelines matches the expectations of the client.
• ·Orchestrate the overall client account planning and sales activities with internal business lines (Information services, Technology, Consulting, Clinical Research (CRO), Multichannel marketing, Client service and offering. Develop and maintain a deep and wide knowledge of the assigned accounts, able to understand their priorities and needs, turning them into business opportunities.
• Anticipate clients’ needs and develop and present bespoke proposed solutions to RFP's and client's complex business issues.
• Effectively manage contract renewals and subscriptions.
• Originate and manage the development of large deals with clients and lead the assigned team providing guidance and supervision to team. (Multi Year Agreements – over £600K)
• Mentor sales team on selling, account management presentation and negotiation skills and sales training
• Prepared reports and presentations detailing business development activities, ensuring team CRM is kept up to date
• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
• Formulated and deployed business transformation strategies to increase performance, profitability and business growth.
• Facilitated and managed business plan development based on market and industry research.
• Continually built new client business within markets by pursuing strategic targets.
• Recommended product changes to enhance customer interest and maximize sales.
• Collaborated with small teams to design and implement enhancements for projects which resulted in revenue increases.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Provided market feedback to company leaders regarding competitive offerings, prospect needs and product development ideas.
• Kept meticulous client notes and updated account information in company databases.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Negotiated client contracts and agreements to cultivate profitable business transactions.
• Translated customer needs into solution requirements using powerful value propositions and negotiation skills.

Cegedim is an innovative technology and services company with extensive experience in the SAAS market, Cegedim combines unrivalled global expertise and customer insights to apply shared knowledge in technology solutions and data management. The Cegedim Group is an innovative Technology, Services and RWD, RWE Company that has specialised in the healthcare field for more than 50 years.

• Accountable for developing existing business and meeting or exceeding sales goals. (£495K PA) Made up of £360K upfront new business + £135K reoccurring revenue / renewals.) Achieving quarterly revenue goals set
• Fostered relationships with customers to expand customer base and enhance loyalty and retention
• Created presentation materials for sales, customer relations, and management purposes
• Demo'd all solutions (SAAS)
• Planned and developed strategies to increase sales and territory. Led sales planning, development and account management team.
• Revitalised business plans and realigned company objectives to increase overall profits.
• Consistently exceeded quotas through penetration of new accounts.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
• Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
• Analysed market trends and customer needs to identify new business development opportunities.

• Implemented strategies to develop and expand existing customer base.
• Facilitated and managed business plan development based on market and industry research.
• Prepared proposals, negotiated contracts and connected with clients to drive consistent sales.
• Exceeded sales goals by 20% for two consecutive years by establishing and cultivating lucrative relationships with customers.
• Implemented professional sales presentations and SAAS demos of RM Plus to creatively communicate product quality and market comparisons.
• Increased portfolio of area by 40%. New business 30% Existing business 70%. KPI’s overachieved; 12 existing businesses visited per week.

• Identified profitable business leads and built pipeline of prospective customers.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Resolved complex problems to positively impact sales and business direction.
• Brought lapsed accounts back to active status and providing additional revenue.
• Identify new business opportunities, present, pitch and close with bespoke IT digital advertising solutions, including marketing, display advertising, sponsorship and designing targeted marketing email campaigns.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Communicated by phone, email and traveled for face to face contact for over 500 accounts.