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Highly skilled and results-oriented Social Media Marketing Manager with a strong background in digital marketing. Demonstrated expertise in developing and implementing comprehensive digital strategies that drive brand awareness, engage audiences, and deliver measurable business growth. Proven track record of leveraging social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to effectively reach and engage target audiences.
Extensive experience in utilizing social media analytics tools to track campaign performance, identify trends, and optimize marketing strategies. Proficient in conducting market research and competitor analysis to identify opportunities and stay ahead of industry trends. Skilled in utilizing data-driven insights to develop targeted content strategies that resonate with customers and drive engagement.
In addition to social media management, possesses a broad understanding of various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. Well-versed in utilizing these channels to enhance brand visibility, drive website traffic, and generate leads.
Strong communication and leadership skills, with a collaborative approach to working with cross-functional teams and external partners. Proven ability to lead and manage successful digital marketing campaigns from concept to execution, while maintaining a keen eye for detail and ensuring brand consistency across all channels.
Seeking a challenging role as a Social Media Marketing Manager, leveraging a deep understanding of digital marketing strategies and tools to drive impactful campaigns, foster brand loyalty, and achieve organizational objectives. Driven and resourceful administrative professional with 4+ years of experience assisting with work of high-achieving executives. Track record supporting professional needs with well-organized precision. Successfully manages high-volume workloads in rapidly changing environments. Executive Assistant skilled at offering high-level administrative support to senior-level staff. Expert in travel management, expense tracking and schedule coordination. Expertly assists executive team using exceptional communication and organizational skills.

With a deep-seated commitment to combating climate change, I currently lead GRNFuels and AirGenNrg, leveraging strategic thinking and entrepreneurship to innovate in renewable energy. At GRNFuels, my team and I develop technologies that vastly reduce GHG emissions, addressing urgent global threats and advancing clean energy solutions. At AirGenNrg, we focus on portable energy generation, striving to meet the increasing demand for sustainable power sources. With a passion to drive renewable energy projects with detail knowledge of the reports, studies required to obtain Planning Permits, EPA Works Approvals and engaging with EPC companies to conduct FEED studies prior to Construction. My role encompasses PMO development, where I ensure project milestones align with our mission to deliver accessible and affordable energy. As a Certified Project Executive, I apply a strategic approach to foster growth and operational efficiency. Through collaboration with diverse stakeholders, we've successfully prototyped groundbreaking technologies, contributing to a greener future and sustainable community development. Lubey has worked as a strategy and business consultant for over 30 years across diverse industries and sectors with some of the largest corporations in Australia and the Asia Pacific, and over the last 7 years as a Renewable Energy & Fuels consultant. Lubey has worked in a number of large consulting firms including Coppers & Lybrand, PricewaterhouseCoopers (PwC), Deloitte and IBM, where he provided strategic consulting advice across Finance, Supply Chain, Procurement, Human Resources, Customer Experience and Marketing. Lubey's experience also extends to managing a delivery portfolio and business processes for leading Australian companies including Telstra, Energy Australia, Defence, Medibank, Centrelink, Woolworths, ANZ Bank. HIs Asia Pacific experience comes from working with clients like DBS Bank Singapore, Banorte Mexico and China Communication Services Corporation.

A highly organized and detail-oriented professional with extensive experience in administrative support, policy analysis, customer service, and office management. Proven ability to manage multiple tasks efficiently, including data entry, document preparation, appointment scheduling, and maintaining office operations. Skilled in handling confidential information with discretion and managing both personal and professional calendars. Adept at building strong relationships with clients, visitors, and team members while maintaining a professional and welcoming office environment. Strong communication skills and a commitment to enhancing workflow processes and customer satisfaction. Capable of adapting to new systems and challenges, ensuring smooth operations in fast-paced environments.

Bilingual Executive Administrative Assistant and Office Manager skilled in high-level management and client support. Proficient in office operations, calendar management, event coordination, facilities management, vendor relations, and project management. Resourceful problem-solver improving operational efficiency and leading team members to meet deadlines and surpass goals.

ERICA ADDO

Summary

Overview

Work history

Executive Assistant

Administrator

Customer Service Officer

General Manager

Education

Master of Science - MSc Financial Technology and Banking

Bachelor of Science - Finance

Skills

Custom

Timeline

Master of Science - MSc Financial Technology and Banking

Customer Service Officer

Executive Assistant

Bachelor of Science - Finance

Administrator

General Manager

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