Eric Tinca
London
Summary
Results-driven professional with over 5+ years in sales and business development and 10+ years in the drinks industry, adept at meeting sales targets through influential communication and negotiation tactics. Proficient in project management, multitasking, and leveraging product knowledge to optimise the sales cycle. Skilled in Microsoft Office Suite and committed to fostering growth through strategic planning and client engagement.
Overview
5
5
years of professional experience
Work History
Prestige Account manager - Late Night Specialist
Bacardi Martini LTD
London
06.2023 - Current
- Implemented sales strategies to win against competition, increasing the contracted account list from 9 to 32 accounts.
- Monitored competitor activity, staying ahead of the market competition by activating key calendar dates and winning exclusivity deals across multiple weekends
- Managed business relationships to ensure loyalty and long-term commitment
- Developed new strategies with a focus on customer retention
- Collaborated with key stakeholders to achieve shared objectives, such as the launch of Grey Goose Altius and Patron El Alto
- Analysed sales data to identify growth opportunities.
UK Off-trade business development manager
Bacardi Martini LTD
London
12.2022 - 11.2023
- Conducted market research to identify potential business opportunities across key cities: London, Manchester, Edinburgh
- Optimised operational procedures for improved productivity.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Negotiated new joint business plans with prestige stores to secure the best possible terms and activations
- Drove revenue growth with innovative sales strategies such as added POSM value to premium products.
UK - Customer Marketing/ Ambassador
Bacardi Martini LTD
London
03.2020 - 02.2023
- Improved brand visibility with effective marketing campaigns such as On-trade activations and Whisky shows
- Formulated impactful marketing strategies with key stakeholders utilising creative approaches to generate brand visibility and positive ROI
- Liaised closely with the PR department, ensuring alignment of sales strategies with marketing campaigns.
- Attended promotional events representing the brand, enhancing company reputation.
Education
Communication and Media Studies
Sapientia Hungarian University
Skills
- Project management certification
- Sales cycle understanding
- Multitasking efficiency
- Microsoft Office Suite proficiency
- Negotiation tactics
- Influential communication
- Meeting sales targets
- Product knowledge
- Business development
- Sales expertise
Languages
English
Fluent
Hungarian
Fluent
Timeline
Prestige Account manager - Late Night Specialist
Bacardi Martini LTD
06.2023 - Current
UK Off-trade business development manager
Bacardi Martini LTD
12.2022 - 11.2023
UK - Customer Marketing/ Ambassador
Bacardi Martini LTD
03.2020 - 02.2023
Communication and Media Studies
Sapientia Hungarian University
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