Eren Aluf
Sariyer,Istanbul
Summary
Innovative New Product Strategist, skilled in crafting and launching market-leading products. Led cross-functional teams to bring multiple products from concept to successful market entry, enhancing brand presence and driving revenue growth. Known for strategic mindset and ability to turn insights into actionable plans that resonate with customers.
Overview
4
4
years of professional experience
8
8
years of post-secondary education
Work History
New Product Development, Marketing & Sales
Doğan Makine İç ve Dış Ticaret LTD. ŞTI.
Istanbul, Perpa Ticaret Merkezi B Blok Kat: 11 No: 1974
10.2020 - Current
- Product Development: Led the introduction of advanced industrial packaging and woodworking products, including pneumatic staplers, strapping machines, and shrink guns, by conducting comprehensive market research and coordinating with engineering teams to meet client specifications.
- Marketing Initiatives: Developed and implemented targeted marketing campaigns that increased brand awareness and product adoption across key sectors, utilizing both digital platforms and traditional channels.
- Sales Performance: Achieved a 25% increase in annual sales by expanding the customer base and enhancing relationships with existing clients, focusing on sectors such as industrial manufacturing and woodworking.
- Client Engagement: Established and maintained strong relationships with key clients, providing tailored solutions and ensuring high levels of customer satisfaction and retention.
- Team Collaboration: Worked closely with cross-functional teams, including engineering and customer service, to ensure seamless product launches and post-sales support.
- Key Achievements: Successfully launched the ARTEMİS 50 Fully Automatic Strapping Machine, resulting in a 15% market share increase in its category within the first year.
Education
Bachelor of Science - International Business and Economics
Università Commerciale Luigi Bocconi
Milan, Italy 09.2016 - 07.2020
High School Diploma -
Hisar Schools
Istanbul 09.2012 - 06.2016
Skills
- Sales and marketing strategies
- Project Management
- Innovation management
- Budgetary control
- Market research analysis
- Commercial acumen
- Team collaboration and leadership
- Integrative negotiation
- Client presentations and negotiations
- Clear and professional communication
Accomplishments
Participated in Jewish Olympic Games (Maccabi Games) in Berlin for the Turkish National Futsal Team. (July, 2015)
Languages
English
Fluent
Turkish
Native
Timeline
New Product Development, Marketing & Sales
Doğan Makine İç ve Dış Ticaret LTD. ŞTI.
10.2020 - Current
Bachelor of Science - International Business and Economics
Università Commerciale Luigi Bocconi
09.2016 - 07.2020
High School Diploma -
Hisar Schools
09.2012 - 06.2016
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