Enaara Chadha

Expertise in strategic and performance marketing, content creation, customer insight data gathering, brand engagement, client sales ,and paid and organic content mapping.

Current clients include Raven House Hospitality in Goa (Felix Anjuna, Kung Fook, Felix Beach) - Food and Beverages / Cocktails / Nightlife and Concept Consilio Pvt Ltd and Zu_hause 7 - Interior Design and Architecture.

Key Accomplishments:

• Proven ability to produce high-quality, impactful content to strict deadlines and consistently meet brand standards.
• Increased website and social media traffic by 80% through dynamic graphics and consistent content creation.
• Developed catchy phrases for social media content.
• Successfully hosted 10+ shows for 300-500 pax each, promoting electronic dance music and showcasing domestic and international artists.

Experience:

• Co-founded an event company in March 2020 that hosted 300-500 pax across 10+ shows of domestic and international artists to promote electronic dance music.
• Worked on previous brands such as Whatsup Goa (Magazine) and Hypnotic Horses (Events), Worldway Migrations (Migrations & PR)

Adroit Marketing and Event Management skills.

Proven expertise in domestic and international artist tour management, campaign and budget management, customer relations, and content creation.

Ability to conceive, develop, and execute innovative and successful marketing campaigns that drive brand awareness, engagement, and sales.

Key Skills:

• Set standards for outgoing content, producing templates and examples.
• Coached and mentored public relations staff to maintain leading company reputation.
• Monitored team budgets and forecasts to deliver against annual targets.
• Established industry contacts and relationships with media.
• Planned daily operations to focus team efforts on current priorities.

• Event planning and management: Proven ability to plan, execute, and manage successful small and large scale events with the team, from conception to completion.
• Marketing strategy and execution: Expertise in developing and implementing effective marketing strategies to achieve desired targets and promotional objectives.
• Devised marketing strategies, defining goals, objectives, and target demographics.
• Created engaging marketing materials that drove campaign and brand awareness.
• Secured sponsorships to help fund events.
• Collaborated with graphic designers and writers to establish the theme and tone of event content.
• Managed multi-channel advertising campaigns to support sales objectives along with on-ground promoters, photographers, and ticket platforms to execute marketing campaigns successfully.
• Registered and updated guest lists and information to maintain accurate event management data.

Social Media Marketing (Instagram, Facebook) & Communications for Alaya India Business

• Social media marketing: Instagram, Facebook, Facebook Marketplace) and website for Himalaya Yoga Valley and launched Alaya Yoga in Ireland and India, creating and posting engaging content for specific audiences.
• Customer relations: Strong customer-centric focus and ability to build and maintain positive relationships with customers.
• Optimised landing pages, social media posts, and online copy to improve user experience and conversion rates.
• Coordinated A/B testing to compare the impact of different marketing materials and inform decision-making.
• Edited and proofread written documents to ensure accuracy and clarity.
• Wrote marketing articles, product descriptions, and blog posts for clients, tailoring the content to their specific needs and goals.
• Increased Instagram engagement through strategic interaction with hashtags and follower comments.

• Meticulously curated seasonal and color-specific collections to enhance visual appeal and organisation.
• Attended high-profile fashion events, including Lakme Fashion Week, Elle India Fashion Week, and trend forecast seminars, to stay abreast of cutting-edge fashion trends.Proficiently prepared detailed reports and fulfilled various ad-hoc responsibilities with precision.
• Assisted styling for celebrities like - Kareena Kapoor Khan, Saif Ali Khan, Karishma Kapoor, Kajol, Anushka Sharma, and Abishek Bachan for Isha Ambani's Wedding in 2018.
• Demonstrated sales prowess, achieving a remarkable INR 2,500,000 in sales within a brief three-month tenure.
• Orchestrated collaborations with photographers to provide guidance and direction to models during photoshoots
• Regularly attended fashion shows, events, and trade fairs to assimilate the latest trends in styling.
• Expertly managed visual merchandising budgets of up to £2500.

• Engaged in weekly collaborative ideation sessions, proffering inventive concepts to fuel forthcoming marketing campaigns and brand enhancement endeavours.
• Oversaw the strategic scheduling of social media content, ensuring a swift and attentive response to customer inquiries.
• Proficiently maintained the integrity of database and customer management system applications, preserving accurate records.
• Conducted in-depth analysis of competitor marketing strategies and digital content to inform the formulation of the next strategic move.
• Conducted market analysis and research to stay at the vanguard of the latest trends, thereby broadening the horizons of our marketing efforts.

GPA: 7.56

• Elected Captain of Annual Dance Team - Year 1
• External Diploma Course in Fashion Styling - Year 2
• Employed twice as an intern in 2 companies for a span of 6 months between semester exams. - Year 3