EMMANUEL AGU

• Managed the yearly door-to-door representative quantitative City Survey, collecting attitudinal data from Westminster residents and Key Performance Indicators of Council performance. Provided insights to elected members, the CEO, and service leads across the council.
• Piloted key drivers regression analysis on City Survey data, under the supervision of the Lead Data Scientist, to assess residents' perceptions of value for money and satisfaction with council services. Key drivers were used in Mid Term Financial Planning documents.
• Collaborated with business intelligence developers to create Power BI dashboards based on 20 years of trended City Survey data.
• Represented the Insight function at consultation networks, enhancing the quality of consultations, focus groups, and surveys across the council. Upskilled non-researchers on good research practices.
• Developed extensive focus groups and discussion guides for various policy initiatives and consultations across the council.
• Responsible for procurement panels, selecting shortlists and successful awards from tender submissions in response to briefs written by the Chief Analyst and Research and Insight Lead.

Financial Services Research Team:

• Conducted desk research to enhance proprietary survey data.
• Synthesized secondary and primary data to produce quarterly thought leadership reports on products such as home insurance, mortgages, and Buy Now Pay Later loans.

Market Branding and Strategy Team:

• Leveraged extensive experience in low emission vehicles to support directors in establishing a quarterly tracker with a leading fuel company on electric vehicles.
• Led secondary research on market sizing and consumer barriers to electric vehicle acquisition.
• Created primary research questionnaires and conducted weekly client progress sessions.
• Produced the final report and developed weighting measures to control for sample/instrument bias.

Specializing in Financial Services and Public Sector Research:

• Upskilled team members in quantitative research skills, broadening the company's market research offerings.
• Expanded advanced statistical analysis skills gained in my MChem (e.g., multilevel regression, logistic regression), introducing new techniques such as topic modeling and dimensionality reduction using Python, RStudio, SPSS, and Q.
• Led the development of a bespoke regression framework to assess financial literacy in the North American market for an insurance broker.
• Took over day-to-day responsibilities of fieldwork management and client liaison.

Prepared a variety of written communications, reports, and documents to address client challenges:

• Recommended appropriate research methodologies based on brief and budget.
• Drafted discussion guides and designed full surveys; moderated focus groups.
• Led analysis and reporting for quantitative and qualitative data.
• Utilized advanced methods such as Gabor Granger, Van Westendorp, Conjoint, and MaxDiff.
• Managed project timelines and created Gantt charts.
• Presented insights and moderated regular check-in meetings with clients.

• Managed a proprietary online research panel of 40,000 members and data tables.
• Independently wrote and managed a white paper on electric vehicles and e-mobility for a petrochemical giant, establishing a position as a subject leader within the agency.
• Created original thought leadership on race, racism, and equality.
• Designed extensive questionnaires and qualitative discussion guides.
• Managed debriefs independently for senior and C-suite level staff.
• Converted 70% of all pitched projects, generating nearly £200,000 in revenue.

Principal Consultant for Brands such as Tesco, Lidl, Paddy Power, Betfair, and Graze:

• Conducted research across various sectors, including FMCG, Education, Fashion, Technology, and Media.
• Took complete ownership of multiple research projects from inception to reporting.
• Created research proposals, qualitative discussion guides, and performed regression modeling.
• Led research fieldwork, including quantitative eye-tracking lab exercises and qualitative discussion groups.
• Collaborated with the Managing Director on multiple proposals and conference presentations.
• Sole manager of an online eye-tracking research panel with hundreds of participants.
• Reduced knowledge gaps through ongoing training and close mentoring of new and less experienced team members.