Summary
Overview
Work history
Education
Skills
Interests
Timeline
Hi, I’m

Emma Jane Creasey

Sutton Coldfield,West Midlands
Emma Jane Creasey

Summary

Knowledgeable and critical thinking PR and Marketing Lead, with experience in developing PR and marketing materials, managing marketing and PR budgets and communicating brand identity. Uses creative, multi-channel data-driven approach to PR and marketing campaigns through effective management and strategy. Skilled at driving Global and Regional brand awareness through cost-effective ideas and concepts for both B2B and B2C organisations. Highly skilled technical and consumer copywriter who understands the value in strategic partnerships and media relations.

Overview

25

Years Professional Experience

Work history

RTA PR
Birmingham

PR Assistant
01.1998 - 01.1999

Job overview

  • Clients: Jet Petrol, Wood Green Animal Shelters, NFU Mutual, Exide Batteries, Evans Halshaw
  • Crafted press releases for distribution to targeted media.
  • Partnered with community groups to plan, execute and manage service projects, enhancing public profile.
  • Collaborated with marketing team to create innovative strategies for optimised campaign results.

Tom C Gough & Partners
Bromsgrove

Junior PR Manager
01.1999 - 01.2002

Job overview

  • Clients: Disney On Ice, Drayton Manor Park & Zoo, Sainsbury's Property Development, Birmingham Post Business Awards, Aer Lingus Green Shamrock Awards, Lloydspharmacy.
  • Created flyers, banners and brochures for promotions of marketing events.
  • Wrote targeted, impactful press releases for heightened brand awareness.
  • Wrote and edited in-house articles, case studies and annual reports.
  • Acted as reliable and responsive point of contact for press office, addressing both proactive and reactive measures.
  • Conferred with managers to identify trends and adapt PR strategies to stay relevant.
  • Developed and delivered cross-functional campaigns strategically aligned with company goals.
  • Protected brand image, moderating conversations, questions and comments to prevent undesirable content.

Reeves Green PR
Lichfield

PR Senior Account Executive PR Account Director
01.2002 - 01.2003

Job overview

  • Clients: Business Link Walsall, Johnsons Honda, Acordis Speciality Fibres, FireAngel Smoke Alarms, Lloydspharmacy, HomeZone, Disorder Clubwear, ROM Construction, Sapphire Health Centre Development
  • Oversaw work of communication specialists producing engaging, crisp writing for diverse PR needs.
  • Researched, developed and coordinated media campaigns to achieve clear business results.
  • Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.

Self Employed at Venture PR & Marketing Ltd
Sutton Coldfield, West Midlands

Freelance PR & Marketing Consultant
01.2003 - 01.2010

Job overview

  • Clients: PDS Management Consultants, Acordis Speciality Fibres, Llang Communications, Phoenix PR, Alison Phipps PR, Apples and Pears PR, Angel Enterprises, Wulvern Housing, Venture Properties, HummerHummer Limo Hire, Bratton PR, Fit4all.com, Mucky Pups (childrens arts and crafts classes), Central Office Of Information (COI), Your Move Murray Rogers, Authentic Tapas Group, Startwell Birmingham, Four Oaks Children's Centre, Wow Office UK, CCTV Magazine, Sutton Coldfield Town Centre BID, Sutton Coldfield Restaurant Quarter (Concept & Creation of), Cordura Brand Textiles, Chosen Home, Encore Communications, What's On Sutton Coldfield https://whatsonsuttoncoldfield.co.uk, Chosen Home
  • Developed and delivered cross-functional campaigns strategically aligned with company goals.
  • Wrote targeted, impactful press releases for heightened brand awareness.
  • Coordinated and managed logistics of media and press trips.
  • Drafted communications for routine releases and emergency response.
  • Built relationships with media personnel, bloggers and social influencers to maintain industry connections.
  • Coached client representatives on how to handle media enquiries and press interviews.
  • Managed media response to issues and crisis situations with strategic approach.
  • Created innovative, effective promotions and marketing campaigns to bespoke client demands.
  • Partnered with community groups to plan, execute and manage service projects, enhancing public profile.
  • Strategically wrote and published blog posts, company announcements and press releases, using social media channels to maximise reach.

Sutton Coldfield Business Improvement District BID
Sutton Coldfield, West Midlands

Marketing Director
01.2013 - 01.2019

Job overview

  • Brand creation
  • Collected business requirements at all levels to set effective policies and make strategic decisions.
  • Created and implemented traditional marketing campaigns.
  • Maximised branding exposure, customer traffic and sales by developing and executing effective marketing programmes.
  • Put together leading-edge digital marketing, social media and SEO strategies.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Introduction of social media channels
  • Creation of events to increase footfall

INVISTA CORDURA(R) Brand Textiles
Remote

Marketing and PR specialist North America & Europe
01.2019 - 06.2023

Job overview

  • Negotiated improved advertising prices to bring campaign costs under budget.
  • Compiled content for various communication channels.
  • Arranged cost-efficient advertising campaigns to maximise media representation.
  • Built positive, productive relationships with media outlets to maximise brand exposure.
  • Boosted public image for target audiences using multiple engagement platforms.
  • Introduced process changes resulting in improved communication metrics.
  • Monitored team budgets and forecasts to deliver against annual targets.
  • Established industry contacts and relationships with media.
  • Improved brand coverage across various platforms through strategic advertising campaigns.
  • Developed communication strategies to support business direction.

Education

Middlesex University
London

Bachelor of Arts from English Literature With History of Ideas
09/1995 - 05/1998

Matthew Boulton College

Advanced Diploma from Communication, Advertising & Marketing Studies (CAM)
09/1999 - 05/2002

University overview

Communication, Advertising and Marketing Studies (CAM)

Sutton Coldfield College of Further Education
Sutton Coldfield, Birmingham

A-Levels
09/1993

Sutton Coldfield Grammar School For Girls
Sutton Coldfield, Birmingham

GCSEs
09/1987

Skills

  • Global remote PR & Marketing lead
  • Working with worldwide Marketing team - North America, Europe, Brazil, EMEA
  • Media planning and buying
  • Performance metrics
  • Campaign management
  • Influencer relations
  • Budget development and management
  • Accomplished manager
  • Strong time management
  • Exceptional copywriter
  • Special events planning
  • Corporate messaging
  • Social media engagement
  • Digital marketing
  • Thought leadership content development
  • Strategic marketing
  • Marketing plan development
  • Strategic thinker
  • Publishing expertise
  • Market positioning
  • Persuasive
  • Relationship building
  • Product marketing specialist
  • ROI analysis
  • Organised and efficient
  • Team player
  • Positive supplier relations
  • Exemplary communication
  • Budget analysis
  • Print and Digital Media
  • Media activity planning
  • Professional business writing
  • PR strategy development
  • Branding
  • Technical writer
  • Media relations
  • Social media expertise
  • Strategic corporate guidance
  • Partner proposal development
  • Negotiation
  • Budgeting
  • Copywriting abilities
  • Marketing communications expertise
  • Brand messaging
  • Marketing and advertising strategies
  • Editing and review
  • Articulate communications
  • Content Strategy
  • Public Relations Campaigns
  • Storytelling
  • Copywriting

Interests

A mum to three daughters, yoga and pilates enthusiast, dog walker and creative cook.

Timeline

Marketing and PR specialist North America & Europe

INVISTA CORDURA(R) Brand Textiles
01.2019 - 06.2023

Marketing Director

Sutton Coldfield Business Improvement District BID
01.2013 - 01.2019

Freelance PR & Marketing Consultant

Self Employed at Venture PR & Marketing Ltd
01.2003 - 01.2010

PR Senior Account Executive PR Account Director

Reeves Green PR
01.2002 - 01.2003

Junior PR Manager

Tom C Gough & Partners
01.1999 - 01.2002

PR Assistant

RTA PR
01.1998 - 01.1999

Middlesex University

Bachelor of Arts from English Literature With History of Ideas
09/1995 - 05/1998

Matthew Boulton College

Advanced Diploma from Communication, Advertising & Marketing Studies (CAM)
09/1999 - 05/2002

Sutton Coldfield College of Further Education

A-Levels
09/1993

Sutton Coldfield Grammar School For Girls

GCSEs
09/1987
Emma Jane Creasey