Summary
Overview
Work history
Education
Skills
Certification
Personal Interests
Accomplishments
Affiliations
References
Timeline
Generic
Emma Williamson

Emma Williamson

Newton Abbot,Devon

Summary

Results-driven professional with extensive expertise in implementation and project delivery, business readiness, and operational change management. Demonstrates proficiency in CRM implementation and migration, customer journey mapping, and telephony solutions, leveraging platforms such as Salesforce, Kraken CRM, and AWS. Skilled in agile and waterfall methodologies, stakeholder management, process improvement, and cross-functional team collaboration to ensure seamless feature delivery and release coordination. Adept at leading user acceptance testing (UAT), managing third-party integrations, and driving transformation initiatives across wholesale systems. Committed to delivering impactful solutions through meticulous requirements gathering, training documentation development, and knowledge management.

Offering strong organisational and communication skills, with background in project coordination and team collaboration. Knowledgeable about streamlining processes, problem-solving, and fostering client relationships. Ready to use and develop project management, leadership, and strategic planning skills in implementation, project management and delivery.

Overview

24
24
years of professional experience
1
1
Certification

Work history

Implementation Manager

Cuckoo Fibre (formerly Jurassic Fibre)
Exeter
2022.09 - 2026.05
  • Joined during a period of rapid growth and transformation, helping scale the business from a startup environment into a multi-brand telecommunications operation following the merger of five businesses into two operating entities. Led operational and system implementation programmes aligning CRM platforms, customer data, billing processes and operational workflows across multiple brands, while helping establish scalable processes, governance and delivery structures to support business growth.
  • Delivered key customer, telephony and payment functionality within the Kraken Industries CRM platform, including Direct Debit and one-time payment solutions, customer self-service portal enhancements (“My Account”), VoIP rollout and the industry-first implementation of One Touch Switching. Owned end-to-end delivery across multiple concurrent projects and releases, including requirements gathering, stakeholder management, UAT leadership, defect resolution, deployment coordination and post-release support, successfully delivering more than 140 system features and operational improvements.
  • Acted as the key link between technical teams and operational stakeholders, translating business requirements into scalable operational solutions while driving business readiness through training, process documentation, knowledge management and go-live support. Worked within Agile delivery environments to coordinate releases, support sprint planning and prioritisation, manage incidents and maintain operational stability during periods of significant organisational change and growth.
  • Led cross-functional teams including UAT testers, implementation coordinators, incident analysts and business process analysts, while driving operational improvements that increased Trustpilot scores to 4.7, reduced Average Handling Time (AHT) from 444 seconds to 385 seconds and improved First Contact Resolution through reduced manual intervention, automation and enhanced knowledge tools.

Implementation Manager

Jurassic Fibre
Exeter
2021.12 - 2022.09
  • Managed end-to-end implementation of field systems and CRM Salesforce. Created user cases, coordinated testing cycles, and supported system releases, including first online sales function.
  • Worked with operational teams to embed scalable processes and tools, including training and knowledge share.

Field Sales Manager

Jurassic Fibre
Exeter
2019.09 - 2021.12
  • Built the field sales department from inception in a startup environment. Recruited, trained and managed a team of 20 sales representatives.
  • Supported testing and rollout of sales systems and mobile apps. Collaborated with development teams providing user feedback and test cases.
  • Winner of ‘Most Valuable Person’ award in 2021.

Sales Manager

Oakwood Specialist Services LTD
Torquay
2015.07 - 2019.09
  • Generated and managed profitable B2B sales across multiple sectors including Professional Services, Education, Health & Care, Tourism & Leisure, and Building & Renovation. Managed the full sales lifecycle from lead generation and site visits through to quotations, closing deals and ongoing customer relationship management.
  • Worked closely with operational teams to coordinate delivery, schedule works and ensure profitability through effective costing, margin management and resource planning.

Sales Manager

Richardson Group
Torquay
2013.09 - 2015.04

New Business Account Representative

Thompson Local
Exeter
2012.11 - 2013.08

Field Sales Executive

Newsquest
Wiltshire
2010.11 - 2012.11

Field Sales Account Manager

Heart FM (Global Radio)
Bristol
2009.12 - 2010.11

Field Sales Executive

Bath FM
Bath
2009.01 - 2009.12

Assistant Restaurant Manager

Toorak Hotel (TLH Leisure Resort)
Torquay
2008.03 - 2008.12

Restaurant Supervisor

Derwent Hotel (TLH Leisure Resort)
Torquay
2006.03 - 2008.03

Restaurant Supervisor

Bute Court Hotel
Torquay
2004.02 - 2006.02

Waitress/Trainee Supervisor

Devonshire Hotel
Torquay
2003.09 - 2004.02

Host/Hostess

Richmond Village Care Centre
Cheshire
2002.11 - 2003.09

Education

GCSEs - English, Maths, Science and Art

Middlewich High School
Greater Manchester

Skills

  • Implementation & Project Delivery
  • Business Readiness & Deployment
  • Customer Journey Mapping
  • CRM Implementation & Migration
  • Agile & Waterfall Delivery Methodologies
  • Stakeholder Management
  • Process Improvement
  • User Acceptance Testing (UAT) Leadership
  • Feature Delivery & Release Coordination
  • Incident Management & Triage
  • Cross-Functional Team Collaboration
  • Third Party Integrations
  • Wholesale Systems Integration
  • Operational Change & Transformation
  • Requirements Gathering & Business Analysis
  • Training Documentation & Knowledge Management
  • Telephony & VoIP Implementations
  • Customer Portal & Payment Solution Delivery
  • CRM Platforms: Kraken CRM, Creatio CRM, Salesforce, Futureproof CRM, WhatsApp, Live Chat, Spotler SMS, Sabio Voice and AWS, Swift, ServiceNow
  • Payments & Integrations: GoCardless, TransUnion, Braintree
  • Project & Development Tools: JIRA, YouTrack, Asana, Confluence
  • Operational Systems: HOBS, Fleetmatics
  • Collaboration Tools: Microsoft Teams, SharePoint, Slack

Certification

  • GCSEs – English (C), Maths (C), Science (C), Art (C)
  • ILM Academy Level 3
  • NVQ Level 3 in Management
  • Additional Training: Health & Safety, First Aid, Supervisory Skills, Managing Employee Performance, People Management
  • Myers-Briggs (ESTJ)

Personal Interests

Swimming, travel, reading and movies. Passionate about health and wellbeing.

Accomplishments

  • Highly organised with strong attention to detail and the ability to manage multiple priorities effectively
  • Led implementation activities supporting a 5-to-2 business merger, aligning customer data, CRM systems, and operational processes across multiple business units
  • Led end-to-end UAT across multiple concurrent releases, coordinating operational and technical teams to deliver successful deployments with minimal business disruption.
  • Delivered over 140+ operational products and system features for Kraken Industries CRM (Octopus Energy), including Telephony
  • Lead a team of UAT testers, implementation co-ordinators, incident analyst and business process analyst
  • Implemented Direct Debit and One-Time Payment solutions
  • Rolled out customer self-service portal (“My Account”)
  • Industry first implementation of “One Touch Switching”
  • Lead the rolled out Voice over Internet Protocol (VoIP)
  • Vulnerability & Accessibility Requirements
  • Driven operational improvements to drive Trust Pilot score of 4.7
  • Delivered operational improvements reducing AHT by 13% through automation and reduced manual intervention
  • Owned and maintained knowledge base, training guides and AI companion to drive down manual intervention and improve first call resolution from 77.5% to 68.5%

Affiliations

  • Love for the country, reading, movies and adventures.

References

References available upon request.

Timeline

Implementation Manager

Cuckoo Fibre (formerly Jurassic Fibre)
2022.09 - 2026.05

Implementation Manager

Jurassic Fibre
2021.12 - 2022.09

Field Sales Manager

Jurassic Fibre
2019.09 - 2021.12

Sales Manager

Oakwood Specialist Services LTD
2015.07 - 2019.09

Sales Manager

Richardson Group
2013.09 - 2015.04

New Business Account Representative

Thompson Local
2012.11 - 2013.08

Field Sales Executive

Newsquest
2010.11 - 2012.11

Field Sales Account Manager

Heart FM (Global Radio)
2009.12 - 2010.11

Field Sales Executive

Bath FM
2009.01 - 2009.12

Assistant Restaurant Manager

Toorak Hotel (TLH Leisure Resort)
2008.03 - 2008.12

Restaurant Supervisor

Derwent Hotel (TLH Leisure Resort)
2006.03 - 2008.03

Restaurant Supervisor

Bute Court Hotel
2004.02 - 2006.02

Waitress/Trainee Supervisor

Devonshire Hotel
2003.09 - 2004.02

Host/Hostess

Richmond Village Care Centre
2002.11 - 2003.09

GCSEs - English, Maths, Science and Art

Middlewich High School
Emma Williamson