Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Life Experiences
Timeline
Generic

Emma Wilkinson

Stockport,Greater Manchester

Summary

Committed manager with exceptional leadership, organisational skills and communication abilities leads high-performing cross-functional teams. Leads projects, company operations and business growth.

Overview

25
25
years of professional experience

Work History

Marketing and Events Coordinator

John Lewis & Partners
Cheadle, Stockport
05.2024 - 01.2025
  • Worked with brand representatives to increase retail theatre and support brand presence for key events
  • Conducted meetings across departments to maintain transparency in planning for marketing activities and events
  • Achieved successful event planning by coordinating logistics, vendors and promotional materials.
  • Developed strong client relationships for increased brand loyalty and repeat business.
  • Produced effective marketing campaigns with strategic targeting and customer segmentation.
  • Utilised digital platforms to enhance brand visibility and market reach.
  • Facilitated team meetings for improved departmental collaboration and efficiency.
  • Drove customer engagement through creation of innovative promotional events, increasing sign ups to MyJL
  • Liaised between sales teams and clients, fostered productive business relationships.
  • Budget management, ensuring cost-effective use of resources.
  • Handled event logistics, contributed to seamless execution of corporate functions.
  • Organised staff training sessions to improve overall productivity levels and creating greater efficiency to support sales/overall customer satisfaction
  • Contributed creative ideas during brainstorming sessions; boosted campaign effectiveness.
  • Planned and implemented logistics to develop timeline and requirements of events.
  • Formulated and distributed surveys to gather feedback of event experience.
  • Oversaw cost and expenditures to manage event budget.
  • Managed team to implement priority tasks and deadlines.
  • Created flyers, banners and brochures for promotions of marketing events.
  • Designed marketing strategy to define goals, objectives and target demographics.
  • Communicated with caterers to select food and beverage choices for events.
  • Drafted post-event reports to inform and plan for future events.


Brand Sales and Marketing Consultant

Top Floor MCR Ltd / SWS Agency
Manchester, Greater Manchester
01.2010 - 04.2024
  • Direction and support to grow SWS Agency by putting in place strategic Sales and Marketing objectives to drive brand awareness for: Havaianas, Chrome Industries, Reef, Vans, Westbeach, Pro-Tec and SWS trade/sales and skateboard events.
  • Brand Management and Sales Direction
  • Budget Management
  • Sponsorship and multi-channel marketing support for retail clients and SWS Agency


Co-founder and Company Director

UK Art Club Ltd
Stockport, Greater Manchester
01.2018 - 01.2022
  • Co-founder of community art focused business start-up
  • Planning, Events, Research, Sourcing, Environmental awareness and generating sustainable projects based on recycle / reuse / reinvent.
  • Cultural and historic education through use of art techniques and gaining interactions with influential artists specific to each field.
  • Achieved sustainable growth by developing effective business strategies.
  • Identified market opportunities for business expansion.
  • Drove innovation with the implementation of creative ideas.
  • Established brand identity through effective marketing campaigns.
  • Optimised online presence by building and managing company website and social media accounts.
  • Made strategic decisions to guide company's growth and expansion.
  • Launched new, innovative projects based on customer demand.
  • Oversaw budgeting, purchasing and maintenance of art inventory supplies.
  • Planned marketing campaigns for enhanced brand visibility.
  • Oversaw budget management to keep to financial targets.

Marketing and events manager

Canvas Life
London
05.2015 - 08.2017
  • Direction on Canvas Life agency projects for Endomondo, MyFitness Pal, Under Armour, EnergyLab:LDN, J Shoes, Lipcote, Browcote, The Vintage Cosmetic Company, The Painted Lady London, NJoy and The Nomad Barber.
  • Team management
  • Boosted brand awareness by organising and executing effective marketing campaigns.
  • Developed creative strategies for product launches, leading to increased market engagement.
  • Liaised with influencers for promotional partnerships, boosting product awareness among target audiences.
  • Planned events and activations to enhance brand presence and customer engagement.
  • Brainstormed ideas with clients and stakeholders to maximise project potential.
  • Managed cross-functional teams, ensuring effective collaboration and high productivity levels.
  • Tailored marketing approaches to meet unique client needs, resulting in improved satisfaction rates.
  • Communicated with caterers to select food and beverage choices for events.
  • Managed team to implement priority tasks and deadlines.
  • Coordinated with speakers to submit presentations and documents for events.

Creative, Marketing and PR specialist

Free-lance
London / Manchester
01.2006 - 01.2013
  • Worked free-lance in projects for: Dust Cooperative PR (Farah Golf and Farah/Oki-Ni Collab,) Angie Klien (Kirk Original Eyewear and J Shoes,) BBC Costume Designer Scott Langridge (BBC Costume Department Coordinator - Citizen Khan,) Sports Vision (Newquay Boardmasters Festival,) Oxbow (UK Longboard Touring Art Exhibition) and Circus Distribution (Paul Frank and Globe Footwear)
  • Maintained consistent brand voice and style across content.
  • Spearheaded new product launches, boosting brand visibility.
  • Orchestrated PR campaigns for enhanced company reputation.
  • Secured media coverage with strategic press releases.
  • Improved customer engagement through social media channels.
  • Achieved visual consistency in performances by overseeing costume continuity during shoots.

UK Marketing Director and Athlete Team Manager

Globe Europe Plc
London, City of London
03.2004 - 04.2006
  • PR and Marketing Management
  • Budget Management
  • Brand / Marketing Strategy and Positioning
  • Advertising Schedules (Print-based)
  • Copy-writing
  • Athlete and Team Management (Retail, Skateboard, Mountain Bike and Surf)
  • In-store Communications and POS

Senior Account Manager and Associate Director

Dust Cooperative PR Agency
London, City of London
12.2002 - 03.2005
  • Oversaw strategic client relationships, strengthening company reputation.
  • Negotiated favourable contract terms with key clients, ensuring long-term business growth.
  • Identified new opportunities by closely monitoring industry trends.
  • Clients include: Penguin Original Clothing, Irregular Choice, Chiemsee, Peak Performance, Adidas Eyewear, She Active (London based Women's Retailer: Adidas, Nike, Ronhill, Pearl Izumi, Salomon, Adidas by Stella McCartney and Zoca)
  • New Product launches, Technical Sports Product PR, Copy-writing, Event Planning, Management and Execution, retail PR and Marketing, Consumer and Trade Media Relations, New Business Acquisitions.

Marketing and PR Manager / Athlete Team Manager

Circus Distribution / Carnal Couture
London, City of London
04.2001 - 12.2003
  • Established UK Press Office for Circus Distribution Ltd
  • Working alongside Product Design and Sales teams
  • Management and Coordination of all PR, Advertising and Marketing for: Mambo, Paul Frank Industries, RVCA, Mooks Clothing Co. Insight, Gallaz (female Globe Footwear), M-One-11, M-Stores, Skipping Girl and Parka Rock by Griffin Studios.
  • Brand Strategy and positioning
  • European product launch and Flag ship store opening for Paul Frank Industries UK (Covent Garden)
  • Celebrity Product Placement and Athlete Management
  • Instore communications, brand partnerships and associations
  • Retail and Wholesale Marketing
  • Office and Team Management
  • Boosted brand image by creating and implementing strategic PR campaigns.
  • Trained junior team members in effective public relations practices, fostering a culture of continuous learning and improvement within the team.
  • Formulated comprehensive public relations strategies for enhanced company reputation.
  • Enhanced brand awareness with innovative PR initiatives.

PR Manager

Uptown Enterprises
London, City of London
01.2000 - 04.2001
  • Established London Press Office for Uptown Enterprises Ltd
  • Managed all UK PR, Marketing and Product Placement for: Acne Jeans, Rude Clothing, Paul Frank Industries and HOME (London Fashion Boutique)

Education

Bachelor of Arts - Fashion Marketing and Communications

London College of Fashion
London
09.1999 - 03.2000

Skills

  • Event coordination
  • Content creation
  • Social media management
  • Data analysis
  • SEO optimisation
  • Public speaking
  • Brand development
  • Project management
  • Campaign management
  • Adobe creative suite knowledge
  • Cross-Functional collaboration
  • Product launches
  • Media relations
  • Influencer outreach
  • Web design basics
  • Budgeting and forecasting
  • Press release writing
  • Event programme planning
  • Partnership building
  • Copywriting
  • Fundraising techniques
  • SEO knowledge
  • Social media advertising
  • Brand management
  • Campaign planning
  • Budgeting skills
  • Storytelling ability
  • Influencer collaboration
  • Public relations tactics
  • Digital strategy development
  • Creative direction
  • Adobe creative suite proficiency
  • Community engagement
  • Client communication
  • Graphic design proficiency
  • Promotions planning skills
  • Campaign development experience
  • Copywriting abilities
  • Background in Beauty, Fashion, Sports and Retail marketing
  • Sales and marketing strategy

Affiliations

  • Illustration
  • Fitness
  • Travel

Languages

French
Beginner (A1)

Life Experiences

  • Volunteer support for A Tribute To Vivienne Westwood at The V&A, working alongside Carolyn Franklin (Fashion TV Presenter)


  • Art Teacher for Children and Adults, supporting confidence and growth in creativity. Using art as an outlet to enable people of all ages to find ways to grow in society.



Timeline

Marketing and Events Coordinator

John Lewis & Partners
05.2024 - 01.2025

Co-founder and Company Director

UK Art Club Ltd
01.2018 - 01.2022

Marketing and events manager

Canvas Life
05.2015 - 08.2017

Brand Sales and Marketing Consultant

Top Floor MCR Ltd / SWS Agency
01.2010 - 04.2024

Creative, Marketing and PR specialist

Free-lance
01.2006 - 01.2013

UK Marketing Director and Athlete Team Manager

Globe Europe Plc
03.2004 - 04.2006

Senior Account Manager and Associate Director

Dust Cooperative PR Agency
12.2002 - 03.2005

Marketing and PR Manager / Athlete Team Manager

Circus Distribution / Carnal Couture
04.2001 - 12.2003

PR Manager

Uptown Enterprises
01.2000 - 04.2001

Bachelor of Arts - Fashion Marketing and Communications

London College of Fashion
09.1999 - 03.2000

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Emma Wilkinson