Emma White
London
Summary
I'm an experienced creative project manager with a focus on strategic storytelling and brand strategy. A strong relationship manager, I'm experienced in leading teams to shape thoughtful, impactful campaigns and content that connect with audiences and drive change. I’m tackle challenges creatively, value collaboration, and care deeply about equality and inclusion - not just in what I do, but how I do it.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work history
Communications and Marketing Manager
Ovarian Cancer Action
London
2024.03 - Current
- I serve as the key brand champion at OCA, leading the development and refinement of brand identity.
- I drive brand visibility through strategic communications and consistent application of brand guidelines.
- I lead the organisation’s storytelling programme - sourcing impactful stories, stewarding storytellers, and overseeing the use of lived experience content.
- I plan and deliver brand activations across campaigns, partnerships, and creative initiatives.
- Manage ambassador and VIP programmes, strengthening relationships and enhancing brand presence
- Support the Head of Brand and Marketing across media relations, internal communications, campaign delivery, and email marketing, ensuring cohesion across all channels.
Senior Communications Account Officer
Mind
London
2021.03 - 2024.02
- As a senior comms lead, I provided expert communications advice and support to colleagues across Mind. I supported teams in putting audiences first and thinking creatively about reaching them, framing messages, and producing content to achieve our strategic goals while remaining on brand.
- I managed the new brand photography framework, overseeing a £30k budget and supervising one Multimedia Officer.
- I managed a rapid and complex content production schedule ranging from design, video, podcasts and stunts.
- I was the team’s strategic lead for our young people's work. Within this, I managed our integrated Bupa marketing campaign, which surpassed its target of reaching 2.5 million young people.
- I managed two Communications Account Officers. I set objectives in collaboration with them, conducted regular 121s to assist in workload management and prioritisation, and worked with them to develop them professionally.
Senior Marketing Officer (Young People)
Mind
London
2019.07 - 2021.03
- Led the development of Mind’s youth communications strategy, auditing existing content and co-creating a new programme with young people at its core.
- Launched Mind’s TikTok channel during the pandemic, developing the #SpeakYourMind campaign for Mental Health Awareness Week. It gained over 85M views and I was nominated for a staff award for my work.
Marketing Officer
Girlguiding
London
2018.07 - 2019.07
- Developed and delivered communications, marketing materials, and campaigns for key audiences across online and offline channels, using audience insights to drive strategy.
- Monitored, analysed, and evaluated marketing activities, providing results and presentations within required timeframes.
Direct Marketing Officer
British Red Cross
London
2017.03 - 2018.07
- I managed our face-to-face fundraising campaigns across multiple agencies, whilst also developing and delivering direct marketing mailings. I worked with internal data and insight teams, along with external suppliers and agencies to deliver this.
- I worked on multiple emergency appeals, including three within one summer. For this multimillion pound work I was awarded the Dunant Award for Excellence by my CEO.
Direct Marketing Executive
Save the Children UK
London
2016.05 - 2016.12
- I planned and delivered multi-channel direct marketing campaigns for up to 400,000 supporters.
- I managed the autumn upgrade campaign for regular givers, exceeding target upgrades and more than doubling ROI and annual income.
- Collaborated with CRM, Data, and Analysis teams to ensure effective data processes, test-driven campaign strategies, and thorough evaluation of results.
External Relations Assistant
Parkinson's UK
London
2015.10 - 2016.05
- I coordinated projects for the external relations directorate by logging the creative briefs received, and negotiating between internal teams to reach project objectives and timescales.
Graduate Trainee
Charityworks Development Programme
London
2014.09 - 2015.10
- Placed at the Royal College of Physicians.
- A competitive and prestigious development scheme endorsed by the Institute of Leadership and Management. I participated in practitioner-led training alongside self-learning. I was trained in PRINCE2 project management.
Education
Bachelor of Science - Psychology
University of Southampton
2011.09 - 2014.06
Timeline
Communications and Marketing Manager
Ovarian Cancer Action
2024.03 - Current
Senior Communications Account Officer
Mind
2021.03 - 2024.02
Senior Marketing Officer (Young People)
Mind
2019.07 - 2021.03
Marketing Officer
Girlguiding
2018.07 - 2019.07
Direct Marketing Officer
British Red Cross
2017.03 - 2018.07
Direct Marketing Executive
Save the Children UK
2016.05 - 2016.12
External Relations Assistant
Parkinson's UK
2015.10 - 2016.05
Graduate Trainee
Charityworks Development Programme
2014.09 - 2015.10
Bachelor of Science - Psychology
University of Southampton
2011.09 - 2014.06