Summary
Overview
Work history
Education
Skills
Interests
Timeline
GeneralManager

Emma Waugh

CAMBRIDGE,England

Summary

An accomplished and motivated manager with over 15 years' experience of leading teams and overseeing projects to maximise profitability, streamline processes and ensure the highest level of customer satisfaction in retail management and hospitality. Strong perceptive, organised, thorough and adaptable, identify needs and requirements for any given project and implement strategies to ensure these are achieved.

Overview

15
15
years of professional experience

Work history

General Manager

Red Bull
Newnham , England
11.2014 - Current
  • A vibrant food-led pub which serves the local community as well as being a destination dining venue
  • Boosted average weekly turnover by 56% from £7.1k to £11k within one year.
  • Reduced wage percentage from 31% to 27% over the same period
  • Introduced a new induction and training process to engage staff, minimise waste and errors and improve customer experience
  • Successfully rebranded the pub from a wet-led ‘boozer' to a family friendly food-led to cater for the local demographic
  • Curated and implemented a fresh ‘experience' to appeal to the desired audience
  • This involved interior design, features and events for children, changing the food and drink offering, as well as diplomatically making the pub less attractive for the former clientele
  • Forged relationships with local businesses and community groups ranging from the neighbouring church to various university departments and colleges
  • Oversaw the implementation of Covid-19 measures to comply with the restrictions at any given time
  • Used in-site visual messaging along with social media to communicate new protocols with to customers
  • Styled, furnished and promoted the short-let rental above the site
  • Introduced stock control and ordering systems to minimise waste, lost sales and provide accountability
  • Nominated for Superstar of the Year at Charles Wells Annual Awards 2019.

General Manager

Dune
Cambridge, England
04.2005 - 09.2014
  • To General Manager in the Cambridge store
  • As General Manager successfully pushed average weekly revenue from £14.8k to £19.2k within 2 years
  • Reduced staff churn - full and part-time - from almost 30% to below 15%
  • Attended London Fashion College to complete a comprehensive Visual Merchandising course
  • This dealt with both interior and exterior elements, lighting, layout, customer perception and overall ‘look and feel'
  • Approached by senior management about moving into a trouble-shooting Area Manager role
  • As Area Manager responsible for 6 sites across the southern UK, as well as a handful of concessions in John Lewis
  • Responsible for store audits, staffing, training, ‘Managing the Manager', streamlining processes from delivery procedures and staff break protocol to stock control and minimizing financial loss from underperforming SKUs
  • Became a company lead for Visual Merchandising
  • Presented best practice advice and tips at the bi-annual Management Conference on numerous occasions
  • Contributed to company-wide strategy for stock clearance sales and trained stores nationwide (42 in total) on how to implement this strategy.

Retail Assistant Manager

GB's
Cambridge, Cambridgeshire
05.2000 - 02.2005
  • 2005
  • Learned the fashion retail industry from the basics upwards
  • Earned promotion into a management role overseeing four stores
  • Developed team management skills
  • Introduced store-specific incentives to boost sales and team morale
  • Involved in target setting and rolling out promotions to minimize dead stock.
  • Coached and developed a team of 5 sales assistants to consistently exceed sales target KPIs.

Education

GCSEs -

The Netherhall School
Cambridge

Skills

  • Managing projects on both macro and micro basis to set timescale
  • Recruitment, training and ongoing development and mentoring of teams
  • Driving improvement in team culture and overcoming resistance to change
  • Implementing processes to increase efficiency and accountability
  • Providing aesthetic and style input for customer-facing environments
  • Ownership of key business performance metrics
  • Organised and efficient

Interests

Other skills and Interests , Style and Design - my main focus is on interiors, both residential and retail. Various projects completed both for myself and others. Travel - have both lived abroad as well as travelled widely. Food and wine - buying, cooking, eating and drinking great things both at home and in restaurants.

Timeline

General Manager

Red Bull
11.2014 - Current

General Manager

Dune
04.2005 - 09.2014

Retail Assistant Manager

GB's
05.2000 - 02.2005

GCSEs -

The Netherhall School

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Emma Waugh