Emma Walker

• Develop and execute strategic marketing plans to achieve company objectives
• Update and manage the WordPress-based Trans-Sport.tv website, including SEO optimisation.
• Create content and manage social media platforms including, LinkedIn, Facebook, Instagram, Twitter and further explore TikTok implementation
• Create compelling campaigns across various channels including email marketing via Mail Chimp, then monitor and track performance
• Analyse market trends and consumer insights to identify opportunities for growth
• Work alongside our Operations Department to streamline processes and enhance customer experiences and satisfaction
• Collaborate with our Finance Department to ensure marketing budget allocations are optimised for maximum ROI
• Partner with HR to develop employer branding initiatives and attract top talent
• To work with Management to improve systems
• Engage in ongoing training to enhance skills and knowledge
• Be willing to undertake any other tasks as required to support business objectives

• Freelance Photographer - Commercial | Events | Headshots | Products | Family Portraits (Not studio based)
• Digital content creator
• An unwavering drive to succeed through continuous learning and commitment
• A creative mindset with a keen eye for design and visual aesthetics
• 1:1 & 2:1 Photography trainer to aspiring photographers and also a provider of comprehensive advanced training and workshops for professional photographers.
• Adept in using Adobe Photoshop & Lightroom
• Proficient knowledge of Adobe Illustrator, Bridge & Stock as well as confident use of Microsoft 365.
• Advanced digital image editing/retouching
• Marketing - the design and editing of social media campaigns to increase brand visibility and optimise engagement.
• Social media page management including knowledge of their best practices and current trends.
• Website development, maintenance and management, ensuring that the content is up-to-date, engaging and aligned with the business's branding.
• Familiarity with SEO, keywords and web analytics tools.
• Digital content creation and sale - the creation of stock images and digital backdrops using real props in the studio and also by the utilisation of Artificial Intelligence to create more complex imagery. These are sold within my Etsy shop and via the international backdrop supplier, Graceland Designs.

I owned and managed an award-winning commercial photography studio, located at the Pattern Store within the Marshall's Yard Shopping Complex in Gainsborough, Lincolnshire. I specialised in capturing newborn and family portraits. Additional sessions offered included:
Maternity, milestones, cake smash, pets, products, headshots, child and teen model portfolios, events and weddings.

I provided 1:1 & 2:1 photography training and mentoring to aspiring photographers and also comprehensive advanced training and workshops for professional photographers.

It was an honour to collaborate with Sony
UK to create and present a series of webinars during the lockdowns, which covered a range of industry-related topics including studio design, product design and sales, advertising and marketing, lead generation, customer service and retention.

Skills

• An unwavering drive to succeed through continuous learning and commitment
• A creative mindset with a keen eye for design and visual aesthetics
• Ability to work collaboratively with industry leaders
• Styling, posing and photographing clients using a variety of equipment and lighting techniques to create high-quality images
• Adept in using Adobe Photoshop & Lightroom
• Proficient knowledge of Adobe Illustrator, Bridge & Stock as well as confident use of Microsoft 365.
• Advanced digital image editing/retouching
• Marketing
• The design and editing of social media campaigns to increase brand visibility and optimise engagement.
• Social media page management including knowledge of their best practices and current trends.
• Website development, maintenance and management, ensuring that the content is up-to-date, engaging and aligned with the business's branding.
• Familiarity with SEO, keywords and web analytics tools.
• Digital content creation and sale - the creation of stock images and digital backdrops using real props in the studio and also by the utilisation of Artificial Intelligence to create more complex imagery. These are sold within my Etsy shop and via the international backdrop supplier, Graceland Designs.
• Demonstrates professionalism in dealing with clients to achieve total customer satisfaction.
• Invoicing, print and product ordering

• Liaised with customers to determine cake requirements, building long-lasting relationships to generate repeat business.
• Consistently adhered to strict Food and Hygiene standards
• Assembled and decorated cakes using advanced techniques
• Produced display cakes for shop windows, utilising exceptional visual merchandising skills to increase sales.
• Used moulds to create confection shapes and textures.
• Developed and produced allergen-free cakes according to customer needs, employing strict attention to detail.
• Inspected finished cakes for quality assurance purposes, ensuring compliance with customer requirements.
• Marketing via social media pages and my website
• Customer Services
• Administration
• Invoicing
• Stock ordering
• Website management and development

• Oversaw social media posting on Facebook, Twitter and Instagram, to improve audience engagement
• Guaranteed campaign success by researching strategic target customer groups and key decision-makers.
• Facilitated strategic decision-making by conducting competitive analysis, monitoring price and position of offering versus competitors.
• Demonstrated excellent time management and organisational skills to meet sales deadlines.
• Kept thorough product and service knowledge, demonstrating features on client request.
• Brainstormed ideas and concepts for creative marketing campaigns.
• Delivered superior customer service by making information readily available and actively listening to customer needs and concerns.
• Researched client base to understand customer needs and requirements.
• Scheduled appointments and meetings with clients and customers to discuss requirements and solutions.
• Created marketing materials for online and offline marketing platforms.
• Purchased office supplies to maintain consistent inventory.
• Prepared meeting rooms and event spaces to achieve successful client engagements.
• Processed mail, email and phone enquiries, minimising correspondence backlogs.
• Organised personal and professional calendars, supplying timely reminders of upcoming meetings and events.
• Documented data and stored important records on database.
• Checked and opened mail, enabling prompt response to correspondence, bills and invoices.
• Professionally greeted clients and delivered friendly, knowledgeable assistance.
• Screened and directed incoming phone calls and distributed correspondence effectively.
• Kept customer records updated to aid further communications and sales opportunities, within CRM.
• Photographed cars for online listings to encourage new customer footfall.
• Highlighted product features by detailing benefits based on customer needs and personalities.
• Enhanced sales value by upselling add-ons such as extended warranties and service plans.
• Test drove vehicles with customers to sell car benefits and features.

• Provided executive administrative support to the Board.
• Built rapport and engaged with staff at multiple levels to facilitate effective communication.
• Developed database and filing system efficacy to improve ease of use.
• Took detailed, accurate meeting minutes, collating and promptly distributing to relevant staff for swift action.
• Completed ad-hoc personal errands, including laundry collection, gift ordering and restaurant reservations for well-rounded personal support.
• Updated executive diaries with daily appointments, set reminders, and added key details.
• Drafted correspondence, compiled reports and prepared presentations with keen attention to detail.
• Answered daily phone calls, directing enquiries to relevant staff and relaying detailed, accurate messages.
• Processed mail, email and phone enquiries, minimising correspondence backlogs.
• Coordinated and secured meetings for management teams, distributing relevant resources ahead of time.
• Offered continuous assistance with photocopying, scanning and basic clerical support to help staff maintain smooth workflow.
• Maximised team productivity by maintaining adequate levels of office supplies.
• Received requests for meetings and appointments, updated calendar and organised spaces and materials.
• Proofread, formatted and corrected correspondence for office staff.
• Accepted dictation from staff and created professional documents from provided information.
• Greeted guests and provided information on scheduled timelines and venue locations.
• Communicated with vendors and clients to provide status updates and facilitate event planning.
• Administration
• Junior staff management and training

• Provided executive support to the CEO.
• Assisted with the planning and implementation of a variety of event types including sporting fixtures and concerts, ensuring smooth executive support was provided.Built rapport and engaged with staff at multiple levels to facilitate effective communication.
• Developed database and filing system efficacy to improve ease of use.
• Took detailed, accurate meeting minutes, collating and promptly distributing to relevant staff for swift action.
• Completed ad-hoc personal errands, including laundry collection, gift ordering and restaurant reservations for well-rounded personal support.
• Updated executive diaries with daily appointments, set reminders, and added key details.
• Drafted correspondence, compiled reports and prepared presentations with keen attention to detail.
• Answered daily phone calls, directing enquiries to relevant staff and relaying detailed, accurate messages.
• Processed mail, email and phone enquiries, minimising correspondence backlogs.
• Coordinated and secured meetings for management teams, distributing relevant resources ahead of time.
• Offered continuous assistance with photocopying, scanning and basic clerical support to help staff maintain smooth workflow.
• Maximised team productivity by maintaining adequate levels of office supplies.
• Received requests for meetings and appointments, updated calendar and organised spaces and materials.
• Proofread, formatted and corrected correspondence for office staff.
• Accepted dictation from staff and created professional documents from provided information.
• Greeted guests and provided information on scheduled timelines and venue locations.
• Communicated with vendors and clients to provide status updates and facilitate event planning.
• Administration
• Junior staff management and training