Emma Towler-Dean

Independent Aparthotel - 1 x London

• Business Mix & Price Review
• Implementation of CRM system (salesforce) to support reporting results aligning with strategic decision-making.
• Account Management portfolio key clients - revenue generation circa £3million annually
• Devised pricing strategies which boosted profitability without corporate transient and extended stay segments.

IHG Hotels - 1 x London, 1 x Leicester

Accor Hotels - 2 x London, 1 x Nottingham

• Streamlined processes to improve sales & operational efficiency
• Fostered an inclusive workplace culture, enhancing employee morale and productivity.
• Conducted comprehensive competitor analysis for better market positioning.
• Aligned departmental goals with overall company vision and mission.
• Facilitated communication and collaboration across departments.
• Forecasted long-term business objectives.
• Executed data-driven sales and marketing strategies to boost revenue.
• Enhanced brand awareness by participating in promotional events and marketing campaigns.
• Trained new hires in product knowledge, ensuring consistent quality of service across the team.

• Enhanced company reputation by building and maintaining relationships with key business stakeholders.
• Identified potential opportunities with meticulous market research and analysis.
• Raised brand visibility through organising engaging marketing events and campaigns.
• Secured profitable partnerships for sustained business development.
• Managed complex projects, ensuring timely completion within budgetary constraints.
• Conducted comprehensive competitor analysis for superior market positioning.

• Secured 25% occupancy within opening 6 months and pipeline to be 75% occupied within 12 months
• Promoted a positive living environment for improved resident morale.
• Developed strong relationships with residents and their families, leading to increased trust in care services provided.
• Provided emotional support to residents during challenging periods - particularly during move in process
• Collaborated closely with healthcare professionals for referrals
• Conducted thorough initial assessments of new residents' needs, enabling tailored healthcare plans.
• Developed creative strategies within local community for property opening
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Hilton Hotels - 1 x Cambridge

• Launch a targeted marketing campaign that includes social media, email newsletters, and local advertising to create buzz and build anticipation.
• Host exclusive preview events for local influencers, business leaders, and potential clients to generate word-of-mouth and establish community connections.
• Organize FAM trips for travel agents and corporate clients to experience the hotel first hand and encourage bookings.
• Offer special rates or packages for the opening period to attract early guests and generate initial revenue.
• Establish partnerships with local businesses for corporate bookings, offering tailored packages for meetings and events.
• Ensure the hotel's website and booking platforms are optimized with engaging content, attractive visuals, and user-friendly navigation.
• Partner with local attractions, restaurants, and event venues to create enticing packages that promote both the hotel and the surrounding area.
• Engage local influencers to showcase the hotel's amenities and experiences through their channels, increasing visibility and interest.

During time opening the hotel in Cambridge, I was also driving sales activity in the reposition owners of other hotel in London (IHG Hotel x 1) following pandemic closure.

During period was a consultant for the opening of the following in preparation for onsite full time sales team being employed .

Residence Inn by Marriott Ghent (working for Aimbridge Hospitality). 3 x days per week spent in Ghent July - September

• Eydn Group - Locke Brand sales development for new and existing properties . 2 x day per week July - September (London) and 5 x days per week Sep - December (London/Dublin)

Specific details of responsibilities available on request

Role was for management company which included the opening of a number of new hotels during period.

IHG Hotels (2 x London, 1 x Liverpool, 1 x Newcastle, 2 x Manchester)

Marriott Hotels (2 x London, 2 x Amsterdam)

Independent Hotel (2 x London)

Hyatt Hotels (1 x London - Heathrow)

• Develop and implement comprehensive sales strategies that align with the overall business goals of the management company and individual hotels
• Lead, mentor, and inspire a diverse sales team across multiple properties, fostering a culture of high performance, collaboration, and continuous improvement.
• Conduct thorough market research and analysis to identify trends, competitive positioning, and opportunities for growth, while providing accurate sales forecasts to guide business decisions.
• Work closely with hotel revenue and marketing teams to create targeted promotional campaigns