Summary
Overview
Work history
Education
Skills
Websites
References
Timeline
Generic
EMMA SYMONDS

EMMA SYMONDS

UK

Summary

Strategic education and publishing executive with nearly 20 years’ experience leading international curriculum innovation, digital product expansion and large-scale organisational transformation. Proven track record of owning multi-market portfolios, securing global endorsement, and driving subscription growth across complex education and publishing ecosystems.

Trusted advisor to executive leaders and governing bodies across 300+ institutions internationally, delivering governance reform, inclusion strategy and performance improvement at system level. Architect of globally implemented assessment frameworks aligned to Cambridge standards and adopted across thousands of schools in over 120 countries.

Recognised for combining commercial acumen with educational integrity, leading cross-functional teams across editorial, digital, marketing and product functions to deliver scalable, high-impact solutions. Operates confidently in high-stakes environments, aligning risk governance, operational discipline and innovation to achieve sustainable growth.

Overview

2026
2026
years of professional experience
6
6
years of post-secondary education

Work history

Head of International & Special Projects

Kapow Primary
2025.01 - 2026.02

Own and lead international curriculum strategy and product expansion across global markets.

  • Secured full Cambridge International endorsement for Primary Art & Design (0067), strengthening brand authority and international market positioning
  • Lead cross-functional teams across content, product, video and marketing to deliver scalable subscription-based curriculum solutions
  • Directed cross-functional teams across editorial, product, marketing and video to deliver scalable, subscription-based international programmes
  • Oversaw portfolio alignment, pricing strategy and product-market fit to support revenue growth
  • Oversight of portfolio performance, product alignment and international growth strategy
  • Direct cross-functional teams across content, marketing, video and product functions
  • Oversaw daily operations to achieve high productivity levels.
  • Applied critical thinking to analyse problems, evaluate solutions and select best decisions

Senior Education Consultant & Award Lead

Optimus Education
2019.01 - 2026.02

Executive lead across national and international school improvement frameworks, advising senior leaders, governing bodies and executive teams on inclusion, governance and organisational performance.

  • Lead consultant across SENDIA, BPTAA, EPDA, WAS, LPPA and Impact Award frameworks, shaping implementation strategy across diverse educational contexts
  • Advised hundreds of schools nationally and internationally on governance reform, inclusion strategy, workforce deployment and performance culture
  • Partnered directly with Headteachers, Executive Heads and Trust-level leaders to translate framework standards into long-term organisational transformation
  • Influenced system-wide improvement planning across both private and state education sectors
  • Directed high-stakes accreditation processes, ensuring strategic alignment rather than compliance-led implementation
  • Recognised for strengthening accountability structures and embedding sustainable improvement within frameworks
  • Appointed Judge, MENA School Excellence Awards, evaluating high-performing international schools against executive-level standards
  • Trusted advisor to senior international leaders, with positive customer feedback across review cycles

Senior editor - Digital Strategy & EdTech

Kapow Primary
Manchester
2023.01 - 2025.01

Directed strategic development of multi-subject curriculum portfolio across foundation subjects.

  • Streamlined publishing processes to meet deadlines
  • Reviewed submitted manuscripts to ensure compliance with numerous style guides
  • Creation of promotional materials for product launches
  • Facilitated training workshops for junior editors to develop skills
  • Utilised digital publishing and project management ecosystems such as WordPress CMS and subscription-based content systems
  • Assisted in integrating curriculum content into digital delivery platforms
  • Collaborated with editorial, product, and technical teams to enhance user experience
  • Utilised data analytics and A/B testing to inform content positioning and product improvement
  • Oversaw digital workflow systems to enhance production efficiency
  • Applied knowledge of online learning environments
  • Improved overall content quality with meticulous proofreading practices
  • Employed rigorous fact-checking procedures, upheld publication integrity
  • Leveraged educational technology to expand international product reach and customer retention

Senior Consultant & Assessment Author

Cambridge University Press & Assessment
2023.01 - 2024.01

Senior consultant responsible for the strategic design and international deployment of primary assessment frameworks.

  • Designed global assessment programmes for Years 1–6 in English and Mathematics, implemented across thousands of schools worldwide
  • Developed interactive assessment frameworks aligned to international standards and Cambridge Primary benchmarks
  • Contributed to assessment processes, question design, architecture and framework calibration for large-scale international use
  • Supported quality assurance and standards alignment across multi-country assessment delivery
  • Worked in collaboration with editorial, psychometric and digital teams to ensure validity, reliability and scalability
  • Assessment materials created are now used across more than 120 countries within Cambridge Primary frameworks, supporting over 2,300 schools globally
  • Influenced assessment architecture at the system level
  • Ensured alignment between curriculum progression and measurable learning outcomes
  • Delivered internationally scalable frameworks under strict quality and compliance standards

Headteacher (Specialist Setting)

The Orchards SEN School

Executive leader of specialist SEND provision.

  • Defined and implemented strategic vision for specialist provision aligned to regulatory and trust priorities
  • Led multi-year improvement planning with measurable performance outcomes
  • Managed delegated budgets and resource allocation to maximise specialist provision impact
  • Optimised staffing structures to improve efficiency and pupil outcomes
  • Oversaw funding streams (EHCP, high needs, etc.) to ensure compliance and sustainability
  • Led inspection readiness and quality assurance
  • Strategic transformation of specialist SEND provision, aligning curriculum, workforce and compliance systems to improve outcomes and operational efficiency within a complex regulatory environment.

Assistant Headteacher & Senior Leader

Lime Tree Primary Academy
2011.01 - 2023.01

Executive member of senior leadership team with whole-school responsibility for curriculum strategy, performance outcomes and organisational standards.

  • Improved engagement and learning outcomes through curriculum redesign
  • Strengthened quality assurance processes and performance monitoring
  • Embedded adaptive teaching and inclusion practices across the school
  • Built strong parental and community engagement frameworks
  • Directed teaching and learning strategy across Early Years to Year 6, aligning curriculum architecture with national frameworks and performance targets
  • Led multi-year school improvement planning, translating strategic priorities into measurable impact
  • Oversaw safeguarding systems and statutory compliance as Deputy Designated Safeguarding Lead
  • Reported directly to governors on standards, risk, safeguarding and performance metrics
  • Directed ITT (Initial Teacher Training) partnerships and workforce development strategy
  • Designed and implemented assessment systems to drive attainment and progress
  • Led subject leaders and the middle leadership team, building internal leadership capability through CPD
  • Spearheaded whole-school initiatives including Wellbeing Award accreditation and curriculum transformation

Education

Masters of Mathematics Specialism - Mathematics

Manchester Metropolitan University
Manchester, England
2012.09 - 2014.08

Post Graduate Certificate in Education (PGCE) - Teaching and Learning

University of Leicester
Leicester
2008.09 - 2009.08

Bachelor of Science - Psychology

University of Derby
Derby
2005.09 - 2008.08

Skills

  • Enterprise Portfolio Leadership
  • Executive decision-making in high-stakes environments
  • Risk governance and mitigation leadership
  • Inspection and compliance readiness oversight
  • International Market Expansion
  • Commercial Content & Subscription Strategy
  • Governance & Performance Reform
  • Digital Product & Platform Strategy
  • Global Assessment & Standards Architecture
  • Organisational Culture & Workforce Development
  • Culture transformation and performance enablement

References

References available upon request.

Timeline

Head of International & Special Projects

Kapow Primary
2025.01 - 2026.02

Senior editor - Digital Strategy & EdTech

Kapow Primary
2023.01 - 2025.01

Senior Consultant & Assessment Author

Cambridge University Press & Assessment
2023.01 - 2024.01

Senior Education Consultant & Award Lead

Optimus Education
2019.01 - 2026.02

Masters of Mathematics Specialism - Mathematics

Manchester Metropolitan University
2012.09 - 2014.08

Assistant Headteacher & Senior Leader

Lime Tree Primary Academy
2011.01 - 2023.01

Post Graduate Certificate in Education (PGCE) - Teaching and Learning

University of Leicester
2008.09 - 2009.08

Bachelor of Science - Psychology

University of Derby
2005.09 - 2008.08

Headteacher (Specialist Setting)

The Orchards SEN School
EMMA SYMONDS