EMMA SWAIL

Accountable for delivering the vision and business priorities across my region, ensuring they are tailored to local needs . Leading a large team of Store Managers. Focus on enhancing the customer shopping experience while fostering a positive culture and driving colleague engagement to achieve the best results for the business.

Achievements

• Implemented strategic business initiatives across half of the Northern Ireland retail portfolio, driving a 7% year-on-year increase in market share
• Delivered significant improvements in the customer shopping experience, achieving a 9% year-on-year growth in the customer Net Promoter Score
• Drove a 4.7% sales growth and managed profitability performance, resulting in year-on-year improvements across the region
• Implemented a colleague experience improvement plan across my region, which led to the biggest company-wide improvement in colleague absence levels and further improved the colleague engagement score by 2%.

Key Responsibilities

• Leading the vision for the region, delivering the plan for our customers and cascading this in a compelling way to my Store Managers
• Lead the region to ensure all health, safety, and legal due diligence is consistently met
• Leading, inspiring and developing a team, building highly motivated and capable people to manage our stores
• Bringing leading edge thinking, that gives a competitive advantage, through continually reviewing store performance to improve the customer experience
• Establishing and maintaining a strong presence in the local community
• Coordinated regional training programmes to boost employee productivity.

Accountable for the development and execution of the Strategic Customer Business Plan to deliver great Ranges, Customer Events, and trade plan for customers and stores that delivered LFL sales growth across the Northern Ireland Tesco portfolio.

Achievements

• Successfully delivering a recruitment and talent plan to create a highly competent Commercial Product Team in Northern Ireland
• Creating and implementing the Commercial Customer Plan for Tesco Northern Ireland
• The plan has delivered an improved customer proposition, delivering strong year-on-year sales growth and market share growth.

Key Responsibilities

• Leading the team to deliver financial targets, accurate sales, and profit budgets for the area
• Owning the overall presentation of the Category Offer across retail stores, creating a market-beating customer offer for the category
• Developing the strategic customer plan
• Collaborating with the Categories, Marketing & Retail to ensure this is delivered through great ranges and a great trade plan that delivers a meaningful customer proposition
• Collaboration with Marketing insight & Customer Marketing to ensure we have the most up-to-date insight on promotional & event performance, missions & trends

Accountable for the strategic leadership of Operational Security across the portfolio of all UK-based Tesco Stores, One Stop Stores, Distribution Centres and Customer Fulfilment Centres.

Achievements

• Successfully delivered a nationwide management restructure, incorporating 260 managers to create a highly competent, trained, and agile security field team across the UK.
• Devised and implemented an improved risk management strategy for robbery and burglary, resulting reduction of 33% over four years.
• Created the transformation strategy to reduce violence against retail colleagues, which year on year is delivering a 20% reduction in assaults in retail stores
• Developed and delivered the operational strategy and implementation of the national security operational remote monitoring centre.
• Successfully leading the UK's largest retail Security Operation response during the COVID pandemic.

Key Responsibilities

• Creating the vision, turning this into a strategy for all UK security services to maintain exceptional safety and security of people, products, and property
• Engaging senior stakeholders up to and including board level to buy into the vision and support with investment
• Managing and facilitating projects, programmes, and products to support in managing risk to ‘as low as reasonably possible' (ALARP)
• Leading a team of over 260 security professionals across the UK, engaging with teams and employees to support individual career development and skill growth, driving a positive approach to internal progression and knowledge enhancement
• Developing a highly skilled team to lead and manage incident investigations and provide detailed outcome reports and recommendations to mitigate risk
• Financial accountability for a multi million pound budget, including Capex investments and Opex cost controls

• Responsible for the delivery of UK business plans and multichannel development across the convenience store portfolio in Northern Ireland
• Motivational leadership of a team of 1000+ employees including development, and performance management
• Implemented strategic business development and growth plans and worked with individual store management teams to deliver a market leading service culture
• Devised and delivered the Northern Ireland convenience strategy to incorporate appropriate product ranges to meet the needs of localised customer base
• Achieved a year-on-year improvement of cost to service through effective management of cost lines
• Drove sales and profitability performance growth across the multi-million store portfolio often exceeding required performance returns
• Worked collaboratively with project teams to successfully open new stores across the area

• Became the youngest Store Manager in the UK retail business leading a store with a team of 250 FTE and an annual turnover of £50 million
• Successfully turned an underperforming store at threat of closure to a highly profitable location delivering excellent customer service
• Accountable for full operational and strategic management of store to ensure continued profitability while achieving store and regional targets and KPI's
• Devised and implemented strategic business development plans to enhance store achievements and drive revenue improvements
• Led store teams to drive customer centric ethos and store profitability and utilised a collaborative management style to empower individuals to work towards their own career goals while meeting the needs of the business