James Newall
Lincoln,Lincolnshire
Summary
I have extensive experience as a marketing and communications strategic lead for large and complex organisations.
I have a strong track record of formulating and implementing successful communications, public affairs, marketing, stakeholder management, income generation and recruitment strategies.
I regularly deliver multi-channel communications and marketing campaigns utilising digital, social media, print, broadcast and out of home channels.
My experience covers PR, media management, brand management, income generation, reputation management, crisis management, change management and public awareness .
I have delivered several website builds, integrating management of information systems to manage demand and find back-office savings.
My expertise also covers direct public engagement campaigns, event management and experiential marketing.
I have successfully developed and delivered successful stakeholder mapping and engagement strategies to deliver key objectives on major projects.
I am a natural networker nd collaborator who has built string relationships with business leaders, third sector stakeholders and local and national government.
I have taken these specialisms and identified further product and service potential to develop income generation models across a number of organisations.
I am a fair and collective leader who believes in building high performing teams that are effectively performance managed, with an emphasis on health and well being and meaningful reward and recognition.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work history
Director of Marketing and Communications
Lincoln College Group
07.2015 - Current
- I am responsible for internal and external communications, brand, reputation management and recruitment marketing across three UK colleges, two colleges in
- Saudi Arabia and a virtual college in China
- As a member of the Group Exec Team I have collective responsibility for group strategic direction
- I have management responsibility for three direct reports and 20 indirect reports
- I own the departmental budget and report by period and quarterly to the Financial Director
- Key achievements:
- An organisational re-brand
- Hull
- The introduction of a new website
- Significant uplift in recruitment conversion rates and associated income
- Significant uplift in commercial income
- A 25 per cent increase in website unique visitors
- A 30 per cent increase in social media followers and 25 per cent increase in social interactions
- The introduction of an Alumni Association
- Savings via the introduction of lean systems and processes
- Winning Exporter of the Year at the Lincolnshire Business awards with a submission written by myself
- The introduction of Workplace - transforming internal communications across the organisation
Head of Corporate Communications, Humberside Police
02.2014 - 07.2015
- I was responsible for external and internal communications for the Force
- Subject matter related to; crisis management, major incident management, change management, demand management, major crime and community safety
- The role also included responsibility for a campaign-led approach to positive PR and crime reduction
- I acted as the Force spokesperson in media interviews
- Key achievements
- A 3 per cent increase in public trust and confidence (independent survey)
- Appointed Chair of the Humber Resilience Forum Communications Cell
- A 15 per cent increase in social media followers and a 28 per cent increase in social engagement
- The introduction of a new force website focused on demand management, providing back office pay savings
- The successful execution of internal and external communications strategy in relation to the rape trial in which the defendant was a serving senior officer
- This achieved positive coverage in terms of anti-corruption effectiveness
- A highly successful cultural change campaign designed to changes officers' attitude to repeat juvenile offenders
- The successful execution of a communications strategy in relation to a significant reduction in front-line policing.
Communications Manager
Lincolnshire Police
06.2008 - 02.2014
- I was responsible for operational delivery of external and internal communications in relation to major incidents, crime, change management, demand management and community safety
- I was also responsible for proactive positive PR across print, broadcast and digital
- I took responsibility for all print, broadcast and digital output across my division and acted as a spokesperson for the force in broadcast and print interviews
- Key achievements:
- The implementation of the force's first ever social media accounts (Twitter and
- Leading the the communications strategy for the 2012 Olympics torch procession through Lincolnshire
- Managing the communications strategy for the investigation and trial of an international criminal gang who distributed hundreds of thousands of child abuse images online
- Lincoln
- Nottingham
- Newcastle
- Being the force communications lead in the Lincolnshire Resilience Forum for an 18- hour shift during a major flooding incident in Lincolnshire.
Senior Crime Reporter
Lincolnshire Echo
01.2004 - 06.2008
- I was responsible for for the production of crime, magistrates and crown court and general news and feature articles on a two edition daily newspaper
- Key achievements:
- Being named the 2005 Northcliffe Newspapers' Journalist of the Year
- Being promoted to the Lincolnshire Echo's Crime Correspondent position.
Education
Master of Arts - Journalism
Nottingham Trent University
09.2002 - 08.2003
BA - English Literature
University of Newcastle
09.1997 - 07.2000
Skills
- Corporate communications strategy
- Crisis communications strategy
- Marketing strategy
- Brand strategy
- Stakeholder engagement strategy
- Developing high performing teams
- Change management
- Media coaching
Interests
HOBBIES
, Cooking, gardening,
reading, travel
Timeline
Director of Marketing and Communications
Lincoln College Group
07.2015 - Current
Head of Corporate Communications, Humberside Police
02.2014 - 07.2015
Communications Manager
Lincolnshire Police
06.2008 - 02.2014
Senior Crime Reporter
Lincolnshire Echo
01.2004 - 06.2008
Master of Arts - Journalism
Nottingham Trent University
09.2002 - 08.2003
BA - English Literature
University of Newcastle
09.1997 - 07.2000
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