Emma Pyrah

• Managing the internal design workflow for the websites, promotions and events through effective schedule and stakeholder management - including SEO specialists, printers and colleagues - to deliver all campaigns and POS on time.

• Devising, delivering and tracking all social media and Google ad campaigns using Meta and GA4.

• Designing and managing all digital campaigns, competitions and promotions, including Hart's annual Easter Baking competition.

• Leading marketing and social media strategy development and execution. Established a database of over 10k active subscribers and quadrupled the number of Instagram followers.

• Initiating, planning, promoting and ensuring the smooth running of 50 oversubscribed events, including Beauty Masterclass and Afternoon Tea events with Clarins and Charlotte Tilbury, Wine Tasting evenings and Christmas Wreath Making.

• Developing and maintaining successful relationships with local partners, including The Theatre Royal and Nottingham Playhouse, Visit Nottingham and Nottingham Castle.

Presenting monthly marketing reports to the company directors at head of department meetings.

• Producing the annual marketing and design budget and tracking spend monthly.

• Managing email marketing platforms and monitoring SEO-optimised content for Harts and Hambleton Bakery while ensuring GDPR compliance.

• Introducing the sale of merchandise to the hotel by collaborating with a local company.

• Recruiting and managing freelance photographers to capture visual content for the website, social media and printed campaigns.

• Maintaining awareness of current trends by attending workshops and networking events. For example, introducing recyclable packaging and increasing the use of local suppliers.

• Creating and designing various printed and digital collateral inc. menus and other media across the group, from full-scale menu redesigns and guest literature to food packaging and labelling.

• Developing creative content and working with external PR agencies to manage and maintain company presence in local, regional, and national press.

• Marketing and design freelance work – currently one day per week.
• Creating websites and designing marketing material for a range of small businesses.
• For example, one client went from £0 to £12000 per annum on-line sales over a 3-month period
• Designing and developing brand identities.
• Designing printed marketing material for a variety of businesses, including brochures, menus, invitations, business cards, gift vouchers, posters, and signage.
• Delivering marketing campaigns through digital and printed channels to increase customer base and sales value.
• For example, creating monthly digital newsletter campaigns for a global fashion styling business which is delivered to over 2000 clients, with an average of 75% open rate and 10% click rate.
• Designing and maintaining websites including SEO management.
• Social media management for clients, through different channels, including Instagram, Facebook, Twitter and Mailchimp.

• Supervising a team of 5 and organising staff rotas for the store.
• Visual merchandising and sales for Reiss concessions within 3 John Lewis stores.
• Organising and managing fashion shows across a range of venues within a budget
• This included liaising with selling partners, recruiting, and managing models, designing marketing material, and promoting via social media.
• For example, achieved sales of 200 ticket sales for an event.
• Proactively finding and working with local partners to increase Reiss exposure to a wider clientele.
• For example, organising seasonal fashion events
• Recruiting, inducting, and training staff in sales, visual merchandising and technical systems.
• Hosting staff training sessions with the Store Manager
• Weekly admin work, including financial reports and product sales analysis.
• Liaising with head office staff to ensure stock availability in the Nottingham store and John Lewis, by analysing sales and requesting stock on a weekly basis.

• Market research and competitor analysis to proactively manage trends and benchmark performance.
• Product Development for a range of accessories.
• This included initial competitor shopping, assisting with design, concepts, range building, negotiating with suppliers and ensuring samples are delivered on time to specification.
• Managing photography and packaging samples management.
• Delivering presentations at Buyers' meetings.