EMMA PLUMRIDGE
Reading,West Berkshire
Summary
Accomplished professional with expertise in land acquisition, planning, disposal and sales management. Highly skilled in project development, customer care, stakeholder engagement, and crisis management. Demonstrated success in product design, value engineering, market research and brand management. Experienced business owner focused on maximising profit, sales strategies, including equity schemes and initiatives, to drive business success and growth opportunities.
Overview
30
30
years of professional experience
3
3
years of post-secondary education
Work history
Director
Boklok UK
09.2022 - 12.2025
- Responsibility for project management and sales strategies.
- Successfully negotiated planning agreements for major schemes.
- Managed divestment of land portfolio.
- Responsible for compliance/branding/promotion of MMC product.
- Implemented CRM and developed applications to enhance operational efficiency.
- Created range of homes aligned with revised production strategies.
- Supervised Customer Care, PR, and stakeholder communications with Skanska and IKEA.
- Addressed legacy challenges while adapting to market shifts.
Director
Stubbings Property Marketing
12.2009 - 09.2022
- Managed all stages of developments, ensuring timely project handover.
- Oversaw planning and budget management, driving project success.
- Facilitated client liaison and account management, fostering strong relationships.
- Led recruitment efforts and developed HR strategies for team expansion.
- Implemented initiatives while establishing KPIs with 1/4 targets.
- Advised family trust on land transactions, collaborating with housing associations to implement disposal strategies.
Owner
Red Line Developments
01.2002 - 04.2014
- Sourcing opportunities and negotiating agreements with landowners.
- Securing planning permissions and funding for construction.
- Oversaw all development aspects, including conception, viability, planning, sale, and handover as well as land disposals.
Co-Owner
Qube Homes
01.2004 - 12.2009
- Executed developments, including refurbishment schemes of listed buildings to construction of large family homes as Joint Venture.
- Oversaw land acquisition and planning processes.
- Managed letting of build contracts maintaining budget control.
- Defined and sourced product specifications to enhance project quality.
- Create marketing collateral to effectively promote properties for sale.
- Directed agents in selling homes, ensuring optimal market presence.
- Responsible for handover and aftercare to create client satisfaction.
Development Manager
Thirlstone Homes
04.2000 - 01.2002
Land Manager
Crest Homes
02.1998 - 03.2000
Land Manager
David Wilson Homes
04.1996 - 01.1998
Assistant to Land Manager
Trencherwood Homes
10.1995 - 04.1996
Education
BA HONS - GEOGRAPHY
ANGLIA RUSKIN UNIVERSITY
10.1992 - 06.1995
2 A level's & 11 GCSE's -
WILLINK SCHOOL
Skills
- Land acquisition and disposal
- Feasibility planning
- Sales and CRM management
- Project Management
- Customer care
- Sales strategy and equity management
- Product design and specifications
- Stakeholder engagement
- Media and crisis management
- Business ownership
- Market research analysis
- Public relations and brand management
- Management company oversight
- Team rightsizing
Accomplishments
- Complex Negotiations, Divestment of a parcel for 350 homes, renegotiating contracts to facilitate the sale with ongoing obligations and grant of planning. Sourced a buyer and completed contracts to a global investment fund for sale of 73 homes under construction within a strict timeframe.
- Land, Successfully assembled 15 properties and achieved planning for a scheme of 170 houses and apartments.
- Funding Success, Secured funding for First Homes pilot scheme, demonstrating an ability to find solutions, met client need to overcome a challenging market.
- Creativity, Took 'Ballot' sales strategy used in the European markets and moulded it to fit the UK market, creating urgency resulting in selling out all 48 homes within 72 hours.
- Market Diversity, Extensive experience across all tenures - Collaborated with HA's, as well as SME's, PLC's, contractors and local authorities. Delivered tailored housing solutions that meet a wide range of community needs that enhance service delivery and understand construction challenges.
- Customer Centric, Working with clients to deliver excellence, taking onboard feedback, understanding customer needs and challenges, engaging with stakeholders.
References
References available upon request.
Time Out
- Travel
- Socialising
- Paddleboarding
- Padel
Timeline
Director
Boklok UK
09.2022 - 12.2025
Director
Stubbings Property Marketing
12.2009 - 09.2022
Co-Owner
Qube Homes
01.2004 - 12.2009
Owner
Red Line Developments
01.2002 - 04.2014
Development Manager
Thirlstone Homes
04.2000 - 01.2002
Land Manager
Crest Homes
02.1998 - 03.2000
Land Manager
David Wilson Homes
04.1996 - 01.1998
Assistant to Land Manager
Trencherwood Homes
10.1995 - 04.1996
BA HONS - GEOGRAPHY
ANGLIA RUSKIN UNIVERSITY
10.1992 - 06.1995
2 A level's & 11 GCSE's -
WILLINK SCHOOL