EMMA PLUMRIDGE
Summary
With three decades of experience in the housebuilding and property industry, I am passionate about creating safe and sustainable developments that people aspire to live in. Drawing from my industry knowledge, I recognise the challenges of the cost of living and rising energy bills, as well as the evolving construction landscape marked by increased material costs, resource issues in the planning environment, and a shortage of skilled trades. This awareness drives my focus on energy-efficient home design and construction methods that not only reduce costs for the end user but also benefit developers. Having a clear plan is essential, but I also understand the importance of being agile and adaptable to changing circumstances. My focus is on understanding financial implications and achieving business objectives to ensure success while still being able to support buyers-whether pursuing homeownership or rental options-on their journey to finding a property they are proud to call home. Ultimately, I believe that creating environmentally enhancing communities contributes to long-term change, improving social values and quality of life for all residents.
Overview
3
3
years of post-secondary education
30
30
years of professional experience
Work history
Sales & Marketing Director
Boklok UK
2022.09 - 2025.12
- After working closely with the team for 2 years, the role I was initially employed to undertake has changed dramatically, this is not just a result of the challenges faced in the market but also difficulties that have faced the modular industry, in addition we have also had to navigate numerous legacy issues.
- Sitting within the senior leadership team I have been instrumental in the 'Turnaround' of the business, working to identify key areas to focus the strategic pathway for the business, implementing the rightsizing of the team and responsible for the closing of the Southwest region and divestment of the land portfolio.
- I have introduced a CRM system into the business, developed an App, and worked up a new range of homes for the changing production strategy.
- In addition, I am responsible for Customer Care, PR and Communications internally and externally, to stakeholders including Skanska and IKEA, HA partnerships along with Land Divestment, which has been critical to the business plan.
Director
Stubbings Property Marketing
2009.12 - 2022.09
- Responsible for all aspects of a New Homes development offering to clients, from site identification, tendering, pitching, planning and project/budget management to sales and handover.
- In addition to client liaison and account management, responsibilities included recruitment, HR for the team including role development, training, and setting KPI's with quarterly targets and commissions.
- HELP TO BUY applications, forecasting and IMS management for all clients including staff training.
- I also acted for a client's family trust on land transactions with long-term investment opportunities as well as housing associations for sales of shared ownership and equity properties alongside market research papers and aftercare including inspections.
Owner/Commercial Director
Qube Homes
2004.01 - 2009.12
- A land trade from Red Line to an overseas Investor keen to start a development company, offered an opportunity of a joint venture company with funding available and a desire to grow the business.
- With in-house expertise in legals and construction, we went on to build out schemes across the south from refurbishment of listed buildings to large, detached family homes.
- Responsible for land acquisition, planning, letting build contracts, budget control, setting and sourcing product specifications, collating marketing collateral, instructing agents to sell homes, managing handovers and aftercare.
Owner
Red Line Developments
2002.01 - 2014.04
- I left Thirlstone to start my own development firm, negotiated terms with landowners, had planning granted and secured funding from Cala Finance.
- Later that year, whilst 9 months pregnant, I began construction on my first development of detached family homes.
- Being responsible for all aspects of development from conception and viability through planning, to sale, handover and adoption of sectional agreements.
Development Manager
Thirlstone Homes
2000.04 - 2002.01
Land Manager
Crest Homes
1998.02 - 2000.03
Land Manager
David Wilson Homes
1996.04 - 1998.01
Assistant to Land Manager
Trencherwood Homes
1995.10 - 1996.04
Education
BA HONS - GEOGRAPHY
ANGLIA RUSKIN UNIVERSITY
1992.10 - 1995.06
2 A level's - undefined
WILLINK SCHOOL
Skills
- Land disposal/acquisition
- Viabilities
- Sales/CRM
- Customer Care training
- Sales OMS/Retirement/Shared ownership/Equity/HTB
- Product design/specifications
- Stakeholder engagement
- Media/Crisis Management
- Business Owner
- Market research
- PR/Brand management
- Management Co's/Management Agent
Accomplishments
- Complex Negotiations, Tasked with divestment, successfully completed contracts on a parcel for 350 homes, simultaneously renegotiating existing contracts to facilitate the sale with ongoing obligations with the grant of planning. In addition, sourced a buyer and completed contracts to a global investment fund for sale of 73 homes under construction within a strict timeframe to meet year end requirements.
- Funding Success, Secured grant funding for Homes England First Homes pilot scheme, demonstrating an ability to find solutions and navigate complex landscapes, whilst meeting client needs effectively to overcome a challenging market. Implementing the marketing strategy so successfully that additional funding/promotion was obtained.
- Creativity, Took the company's 'Ballot' sales strategy used in the European markets and molded it to fit the UK market, creating urgency, whilst aligning company values resulting in selling out all 48 homes within 72 hours.
- Leadership Program Participation, Recognised and selected for a leadership program within a few months of joining team, collaborating with 24 peers across Europe to tackle strategic assignments presented to senior leaders, showcasing commitment to personal growth and organisational excellence.
- Market Diversity, Developed extensive experience across a wide range of markets, including shared ownership, shared equity, rental, open market, and retirement - I have successfully collaborated with housing associations, both for-profit and not-for-profit entities, as well as SME's, PLC's, contractors and local authorities. My work has involved delivering tailored housing solutions that meet a wide range of community needs while fostering partnerships that enhance service delivery and accessibility understanding construction challenges. Additionally, I have focused on understanding the unique challenges faced by each stakeholder, ensuring an approach aligns with their goals and regulatory frameworks.
- Customer Centric, Working with clients to deliver excellence, taking onboard feedback, understanding customer needs and challenges, engaging with homeowners, tenants and setting up working groups to provide safe, sustainable environments.
Timeline
Sales & Marketing Director
Boklok UK
2022.09 - 2025.12
Director
Stubbings Property Marketing
2009.12 - 2022.09
Owner/Commercial Director
Qube Homes
2004.01 - 2009.12
Owner
Red Line Developments
2002.01 - 2014.04
Development Manager
Thirlstone Homes
2000.04 - 2002.01
Land Manager
Crest Homes
1998.02 - 2000.03
Land Manager
David Wilson Homes
1996.04 - 1998.01
Assistant to Land Manager
Trencherwood Homes
1995.10 - 1996.04
BA HONS - GEOGRAPHY
ANGLIA RUSKIN UNIVERSITY
1992.10 - 1995.06
2 A level's - undefined
WILLINK SCHOOL
Time Out
- Travel
- Socialising
- Paddleboarding
- Padel
Custom
Living in a busy household with my husband, three adult children and dog, I appreciate the importance of quality time and enjoy spending time socialising and being with family and friends. Walking my crazy, over-active cockapoo Brian is a key part of the weekend and a fantastic opportunity to catch up with everyone or just taking time out to reflect. I love to travel and visit new places, taking the opportunity to whenever possible. My role and leadership programme have enabled me to visit many new places across the Nordics which has been an unexpected bonus for the position and added new location stamps to my passport! My passion is my Peloton. It is a wonderful way to exercise but as good as it is, it cannot beat getting out in the fresh air, I also love to ski and get out on the water on a paddleboard.