Emma Pearcy

Responsible for driving top line performance, with full profit and loss accountability across five diverse and challenging markets in the Middle East. Managed the strategic development of the brands across new and existing territories, maintaining strong and effective relationships with key internal and external stake holders to achieve business targets and manage costs.

• Management of retail, wholesale, operational and marketing plans within existing and new territories to develop a long term brand strategy
• Development and execution of 5 year store opening objectives inline with brand expectations and franchise business plans
• Identifying new standalone and SIS locations with a 360 view of the market, demographics and brand mix and undertaking complete feasibility analysis
• Managing contracts with brands and negotiating terms of lease and tenancy agreements with shopping malls and department stores
• Overseeing market entry and new store opening projects including all aspects of design ensuring compliance with local legislation while meeting brand requirements and commercial needs
• Identifying commercial objectives specific to each market to manage, deliver and present measurable brand awareness and seasonal trade related and promotional opportunities
• Setting and delivery of operational standards for all stores including VM, operations and customer service whilst ensuring brand integrity
• Adapting visual merchandising and trade strategies for each location according to requirements and demographics
• Constructing, implementing and monitoring budgets and operational costs Driving cost saving initiatives and efficiencies
• Frequent and transparent communication with brand directors and other key stakeholders maintaining a strong working relationship and solid partnership
• Ensuring all team members were trained and developed to deliver business plans and sales targets

• Worked within manufacturing matrix to ensure factory source base in Southern Europe and Northern Africa supported global sourcing requirements
• Communicated and monitored forecast needs against factory capacities
• Analyzed factory capacities, lead times and MOQ's and lead pricing negotiations
• Worked with department costing managers and merchandisers to ensure target margins achieved FOB and and retail price levels
• Conducted frequent factory visits to review production and quality assurance issues
• Built strong relationships with factory personnel and account managers
• Carried out regular audits and inspections

• Dealing with initial client enquiries and liaising with consultants
• Obtaining and summarising open market quotations
• Dealing with transfer of funds from existing provider to new provider
• Ensuring that policies are successfully activated and all relevant documentation is issued
• Market analysis of annuity rates
• Monitoring amendments to industry compliance matters