Emma - Jayne Henderson
Bottesford,Leicestershire
Summary
Accomplished marketing professional with extensive expertise in brand and marketing strategy, implementation, and product development.
Experienced in both managing FMCG and sports apparel activation campaigns, budget control, and account growth strategy. 5 Years of account director roles within brand activation agencies and nearly 10 Years working at Pentland Brands within product management and shopper marketing. Adept at data and trend analysis, providing valuable category, shopper insights, and path to purchase strategies. Proactive idea generator, problem solver and implemented.
Overview
16
16
years of professional experience
Work history
Account Director
Creatisan Ltd
Market Harborough, Leicestershire
09.2023 - Current
- Responsible for delivering sales of over half a million each year.
- Lead client liaison for key FMCG clients (such as, Kraft Heinz, McCormick, Highland Spring, Belvoir Farms) for all brand, shopper and marketing activation plans.
- Shopper marketing lead for all Creatisan clients - For Highland Spring Including creation of shopper marketing funnel messaging, campaign GTM tool kits, managing seasonal photoshoots, events, print in-store online.
- Strategy lead for challenger brands, advising on brand growth, compelling selling stories, helping them to define their goals with future back thinking.
- All project management, budget management, and liaison with suppliers to deliver on all brand activity from events, trade shows, creative, brand asset creation and delivery, whilst working at pace to tight lead times.
- Highlight - Managing the end to end event activation for the PR event with Ed Sheeran and Tingly Teds at Sainsbury's St Albans.
Account Manager
Quantum 4 / Quantum Create
Market Harborough, Leicestershire
10.2022 - 09.2023
- Developed and implemented brand strategy, direction, tone of voice, and brand identity for Quantum Create (Activation division of Quantum 4)
- Lead client liaison for all FMCG brand activation for Belvoir Farms, McCormick, and Kraft Heinz.
- Continuation of management of accounts from Clements (Clements ceased trading followed to Quantum 4)
Creative Account Manager
Clements Create
Leicester
03.2020 - 10.2022
- Account management for Symingtons, St Pierre, McCormick, Heinz
- Supported the launch and activation of Heinz to Home DTC during lockdown, to include data analysis and reporting, customer service, brand assets, personalisation and gifting.
- Project lead and implementation of Shopify Direct to Consumer trading sites for McCormick and Kraft Heinz brands - Bulls Eye and The Hot Sauce Club.
Marketing specialist
Experian
Nottingham
10.2018 - 03.2020
- B2B Financial product marketing to banks, lenders and financial institutions.
- Campaigns, round tables, blog writing, social, email marketing and asset creation.
Product Management & Trade/ Shopper Marketing
Pentland Brands
Nottingham
03.2009 - 10.2018
- Shopper marketing Manager for Speedo, Berghaus, Mitre and Canterbury across high street and grocery channels.
- Worked with Head of UK to develop the Shopper marketing strategy for the UK team, including training and support
- Trade marketing manager UK & Ireland for Speedo for 5 years for high street (John Lewis, Next), sports, grocery (Sainsbury's), and point of use (leisure) channels. Lead the activation of in-store brand campaigns for Speedo Sculpture and Get Speedo Fit across all UK channels.
- Assistant product manager for hardgoods for over 3 years - Lead the product development and implementation for Speedo learn to swim category to include NPD, refresh of existing SKUs, design briefing, liaising with Far East suppliers, product testing, packaging re-design, and full GTM toolkit.
- Swimwear category assistant leading category refresh projects across junior swimwear.
Education
Msc International Fashion Marketing - Fashion Marketing, Brand and Logistics
Heriot-Watt University
Edinburgh 2007 - 2008
Bachelor of Arts - Decorative arts - Design, surface design, textiles and 3D
Nottingham Trent University
Nottingham 2002 - 2006
Skills
- Brand and marketing strategy development & implementation
- FMCG activation campaign management
- Budget control, monitoring, time management
- Account growth strategy
- Data and trend analysis, category, shopper insights and path to purchase
- Creative and strategic approach
- Brand management and guardian for multiple brands
- Technical manufacture experience for product management, eg tooling, testing, print methods and packaging
Affiliations
- Mum of 2 (ages 7 & 8) and mum to miniature Dachshund. Creative illustration and digital drawing - Etsy shop for art prints. Latin and Ballroom dancing
References
References available upon request.
Timeline
Account Director
Creatisan Ltd
09.2023 - Current
Account Manager
Quantum 4 / Quantum Create
10.2022 - 09.2023
Creative Account Manager
Clements Create
03.2020 - 10.2022
Marketing specialist
Experian
10.2018 - 03.2020
Product Management & Trade/ Shopper Marketing
Pentland Brands
03.2009 - 10.2018
Msc International Fashion Marketing - Fashion Marketing, Brand and Logistics
Heriot-Watt University
2007 - 2008
Bachelor of Arts - Decorative arts - Design, surface design, textiles and 3D
Nottingham Trent University
2002 - 2006
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