Emma Gadsdon

Responsible for a high-volume portfolio of 156 accounts across Italy, the Caribbean and Turkey, serving as the primary point of contact for client relationships, main duties include:

• Analyse client needs and performance data to deliver customized sales solutions, consistently exceeding KPIs in revenue, retention, and client engagement.
• Provide expert guidance, resolve queries, recommend solutions, and coach clients on best practices during regular review meetings.
• Balance account retention with growth initiatives to optimize and increase portfolio performance.
• Collaborate with internal teams to share insights and drive service improvements.
• Proactively identify and pursue new business opportunities to drive portfolio growth.

• Generated $6M annually through management of 200 EMEA channel partners across various sales streams.
• Consistently surpassed KPIs in revenue, margin, retention, and customer satisfaction.
• Conducted Quarterly Business Reviews with top 20 accounts to enhance collaboration on AST's offerings.
• Contributed extensively to the development and commercialisation of in-house SaaS solutions.
• Created accurate CRM proposals and quotations to maintain robust sales pipelines.
• Hosted educational webinars for partners on new products and services.
• Analysed sales data for trend identification, guiding partner discussions and campaigns.
• Provided regular reports to senior management on forecasts and competitive landscape insights.
• Formulated growth strategies to expand share of wallet within existing accounts.

• Managed daily operations to ensure seamless retail store functionality.
• Assisted in setting KPIs and conducting performance reviews for a seven-member sales team.
• Participated in recruitment process, contributing to building an effective workforce.
• Delegated tasks efficiently, enhancing overall productivity.
• Ensured compliance with health and safety standards, safeguarding staff well-being.

• Addressed customer complaints promptly, improving customer satisfaction levels.
• Contributed innovative ideas during strategy meetings that led to business expansion.
• Implemented effective staff training programmes for improved performance.
• Facilitated staff meetings, leading to improved collaboration.