Emma Fisher

• Define and execute in store/high street activations and experiential events aligned to key calendar and cultural moments, creating engaging brand experiences that drive footfall, sales, brand awareness, brand consideration and customer engagement.
• Lead planning and delivery of high impact retail activations aligned to commercial and brand objectives, delivering measurable uplifts in awareness and consideration.
• Apply brand guidelines to create compelling in store campaigns across windows, AV, POS and experiential activations.
• Translate trading requirements into creative briefs, managing agencies and internal teams from concept to delivery.
• Collaborate with commercial and trading teams to deliver promotional campaigns that generate sales, awareness and engagement.
• Amplify sponsorship assets from Chelsea FC, Live Nation and media partners to create impactful in store experiences.

Key Achievements:

• Delivered four consecutive years of disruptive, festival inspired high street activations, increasing music association by two percentage points, boosting brand awareness and driving significant footfall growth.
• Launched Chelsea FC flagship store with alumni, local artists and influencer involvement, securing five pieces of national PR coverage and raising brand consideration.
• Delivered multiple seasonal in store activation weekends, including Black Friday, Christmas, student events and major brand campaigns, driving increased footfall and customer engagement.
• Developed and executed student sector strategy resulting in 10% growth and market leadership in twelve-month SIMs.
• Delivered national Home Broadband campaign achieving 8% year on year growth and the highest ever Retail Home Broadband sales quarter.
• Designed and delivered five regional Home Broadband campaigns, doubling the customer base, increasing awareness by four percentage points year on year and improving consideration scores.
• Secured partner investment from Samsung, Xiaomi, Google, Razer, Microsoft, OnePlus and Paramount to elevate flagship activations.

• Directed retail campaign delivery to support brand and commercial strategies, integrating ATL and BTL with in store execution.
• Led communications launch strategy for £1.7 million flagship store, managing creative delivery across all touchpoints and achieving 2018 Team Superstar Award.
• Managed high profile collaborations including Three with Central Saint Martins and Chelsea FC, Fashion East and Nike.
• Negotiated incremental funding from Samsung (£60k), Google (£120k) and OnePlus (£100k) for strategic activations.
• Led ten national Apple iPhone launches in retail, earning number one UK telco retailer recognition for Apple and Beats attachment rate.

• Managed end to end retail marketing campaigns across more than 350 stores, delivering brand consistency and commercial impact.
• Rolled out communications for two year digital store refit programme, introducing paperless in store marketing.
• Planned and executed integrated monthly brand and tactical campaigns (ATL and BTL) to drive KPIs including volume, margin and NPS.
• Played a key role in brand relaunch #makeitright and campaigns including Sing it Kitty, Feel at Home Holiday Spam and Dance Pony Dance.
• Led iPhone 5, 6 and 7 launches, achieving significant market share within two weeks and Apple recognition.
• Co developed retail segmentation framework to improve targeting and campaign relevance.
• Delivered Ultrafast 4G rollout in retail following regional pilot programme.