Emma Coghlan
London ,United Kingdom
Summary
Energetic Public Relations Assistant with knack for building strong media relationships and crafting compelling press releases. Leveraged solid communication skills to enhance brand visibility and generate positive media coverage. Proven success in managing social media campaigns, engaging audiences, and increasing followership, contributing to overall company growth and positive public perception.
Overview
2
2
years of professional experience
2025
2025
years of post-secondary education
Work History
Public Relations Assistant
EVIL TWIN PR
Sydney, NSW
06.2024 - 02.2025
- Pitched and secured media coverage: Wrote and pitched tailored email campaigns to media outlets, building relationships with journalists to secure press coverage, including features for Revlon Pro’s 90s-inspired haircut trends
- Drafted media releases for lifestyle campaigns: Created press releases for brands like Yo-Chi, highlighting new store openings and local events to generate media buzz
- Supported campaign strategy and execution: Assisted senior PR executives in creating and executing campaign strategies, managing media lists, and coordinating media outreach for beauty and lifestyle clients
- Developed engaging PR materials: Drafted and edited EDMs, press releases, and social content for various campaigns, ensuring alignment with client brand identities and target audiences
- Conducted trend research and media monitoring: Researched industry trends and competitor campaigns to support data-driven strategies for beauty and lifestyle clients
- Managed client communication and reporting: Prepared weekly reports and WIPs, ensuring timely updates for clients and smooth project management across campaigns
- Distributed press kits at trade shows, sparking interest from potential clients.
- Assisted in developing annual PR plan, which led to consistent messaging across all channels.
- Coordinated successful product launches, generating massive media coverage.
Marketing & Public Relations Consultant (Freelance)
BOUJEE BOARDS
Sydney, NSW
12.2022 - 06.2024
- Developed and managed various successful campaigns and collaborations: Our partnership with Fromage d’Affinois
- My role involved crafting pitches, securing media coverage, and maintaining strong relationships with journalists and influencers
- These efforts have significantly enhanced our brand visibility and customer engagement by 23%
- One of the notable campaigns I managed was the #GrazeForGood initiative
- We raised awareness for Endometriosis Australia and other charities
- Managed social media platforms: Created engaging content, and ran targeted ad campaigns
- When launching the Boujee boards store, we posted multiple tik toks and some became viral with 154.5k views and more
- Manage media outreach efforts: Securing significant coverage in top-tier media outlets like Daily Mail and News.com
- Lily Avery, Owner of The Boujee Boards, recently appeared on Channel 9 TV show Celebrity Apprentice, where she represented the brand
- Monitored media coverage: Created reports to track campaign performance and brand sentiment, increased media coverage by 18%
- Researched industry trends to keep PR strategies relevant and effective.
- Built strong relationships with media personnel for increased coverage opportunities.
- Maintained up-to-date knowledge of PR tools and trends-kept strategies innovative and competitive.
Media Agency Intern
Max Media Lab
Alexandria, NSW
10.2023 - 02.2024
- Amplified brand voices across diverse client portfolios in various industries, crafting engaging content, scheduling posts strategically, and fostering vibrant online communities
- Assisted senior staff in data analysis tasks to inform strategic decisions.
- Mined valuable social media trends and audience insights, providing data-driven recommendations to senior professionals
- Mastered the art of organisation and time management, juggling multiple client needs within a fast-paced agency environment
- Supported senior PR professionals in research, content development, and event planning, ensuring successful execution
- Handled incoming calls and emails, ensuring prompt response.
Education
Bachelor of Media and Communications - Specialising in Social Media & PR
MACQUARIE UNIVERSITY
Macquarie, NSWSkills
- Interpersonal Skills
- Communication Skills
- Organizational Skills
- Project Management
- Strategic Thinking
- Creative Thinking
- PR Software
- Canva
- Adobe Creative Suite
- Microsoft Office Suite
- Analytical Skills
- Media Relationship Building
- Web3
- Emerging Tech
- PR software utilisation
- Canva experience
- Persuasive storytelling
- Public speaking confidence
- Influencer outreach
- Media liaison
Career Highlights
- Secured significant media coverage for Revlon Pro's 90s-inspired haircut trends
- Increased brand visibility and customer engagement by 23% through successful campaigns and collaborations
- Managed viral TikTok content for Boujee Boards, achieving 154.5k views
- Increased media coverage by 18% for Boujee Boards
- Supported Boujee Boards' appearance on Channel 9 TV show Celebrity Apprentice
Timeline
Public Relations Assistant
EVIL TWIN PR
06.2024 - 02.2025
Media Agency Intern
Max Media Lab
10.2023 - 02.2024
Marketing & Public Relations Consultant (Freelance)
BOUJEE BOARDS
12.2022 - 06.2024
Bachelor of Media and Communications - Specialising in Social Media & PR
MACQUARIE UNIVERSITY
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