Emma Beavon
Summary
Driven professional with knack for strategic thinking and creative problem-solving. Demonstrates strong analytical skills and clear communication, essential for managing product development and stakeholder engagement. Proven ability to translate complex data into actionable insights, fostering cross-functional collaboration. Poised to deliver innovative solutions that drive business growth and customer satisfaction.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Digital marketing strategist
Vibe Shift Studio
London, City of London
05.2024 - Current
- Owned end-to-end strategy for multiple client portfolios, translating business goals into prioritised, measurable initiatives across digital channels.
- Analysed customer funnels and behavioural data across email, web, and social to identify drop-offs, optimisation opportunities, and high-impact improvements.
- Designed and executed lifecycle email journeys, tracking open rates, CTRs, and conversions in HubSpot and Google Analytics to continuously iterate and improve performance.
- Built and tested messaging variants across email and paid channels, applying experimentation principles to improve engagement and conversion outcomes.
- Developed repeatable campaign frameworks and playbooks to improve operational efficiency and scalability.
- Partnered cross-functionally with creative and technical contributors to launch campaigns efficiently while maintaining quality and consistency.
- Produced clear, context-aware written content (emails, ads, landing pages) tailored to different customer intents and stages of the journey.
- Reported on performance using clear metrics and insights to support decision-making and demonstrate impact to stakeholders.
- Led community engagement workflows (comments, DMs), identifying common customer questions and pain points to inform messaging and self-serve content.
Product Marketing Specialist
CEPRES (PE SaaS Company)
London, City of London
11.2023 - 09.2025
- Owned positioning and messaging for portfolio management products, working cross-functionally with Product, Engineering, and Sales to align customer needs with product capabilities.
- Translated complex product functionality into clear, user-centric narratives across web, email, and sales enablement materials.
- Partnered with product teams to understand roadmap priorities and customer pain points, informing go-to-market strategy.
- Built and optimised email campaigns in HubSpot, analysing funnel performance and iterating based on engagement and conversion data.
- Conducted performance analysis across SEO, PPC, and web journeys using Google Analytics, to drive continuous optimisation.
- Created self-serve educational content to support product adoption and reduce reliance on high-touch sales interactions.
- Acted as a connective layer between commercial teams and product, ensuring feedback loops from customers informed messaging and prioritisation.
- Presented data-backed insights and recommendations to internal stakeholders to support product adoption and growth.
Digital Content Marketer
Informa Connect - Global Finance
London, City of London
11.2021 - 11.2023
- Led digital content strategies for global financial events, using audience insights to drive engagement across channels.
- Analysed engagement data to optimise content formats, messaging, and distribution.
- Created lifecycle content across newsletters, e-magazines, and event communications.
- Designed and executed social media strategies, improving reach and interaction through structured planning.
- Collaborated with sponsors and industry experts to produce high-value, insight-driven content.
- Led video initiatives by defining briefs, success metrics, and distribution strategies.
- Coordinated live event content production with videographers and journalists.
- Ensured accuracy and regulatory sensitivity in financial services content.
- Mentored junior team members on the use of various digital marketing tools.
Content Marketing Specialist
Digital Cloud
Johannesburg, Gauteng
01.2020 - 08.2020
- Produced multi-format content to drive engagement and campaign performance.
- Executed structured social media strategies aligned with business goals.
- Improved inbound traffic through SEO-optimised content.
- Translated complex topics into accessible thought leadership content.
- Managed executive social media profiles and collaborated with production teams.
Junior Content Creator
Media Update
Johannesburg, Gauteng
07.2019 - 12.2019
- Wrote industry news and thought leadership content for a broad readership.
- Managed social media channels and community engagement.
Intern Reporter
KMTV
Chatham, Kent
12.2017 - 05.2019
- Researched, interviewed, and wrote stories under tight deadlines.
- Managed live social media updates during breaking news situations.
Education
Master of Science - Global Marketing
University of Roehampton
London, England 09.2020 - 10.2021
Bachelor of Arts - Multimedia Journalism
University of Kent
Chatham, Kent 09.2016 - 07.2019
Skills
- Deep funnel analysis
- A/B testing
- Data exploration
- Experiment design
- Stakeholder communication & negotiation
- Cross functional project management
- User journey mapping
- Data driven recommendations & decision making
- Insight generation
- KPI definition, performance monitoring & reporting
- Project prioritisation
- Product roadmap contribution
- Process design and scalable framework creation
- Requirement scoping
- Technical copywriting
Certification
National Council for the Training of Journalists - Gold Standard Accreditation,
CMI Level 7 Diploma in Strategic Management and Leadership,
HubSpot Inbound Marketing,
HubSpot Content Marketing,
HubSpot Social Media Marketing,
HubSpot SEO,
HubSpot Email marketing
Timeline
Digital marketing strategist
Vibe Shift Studio
05.2024 - Current
Product Marketing Specialist
CEPRES (PE SaaS Company)
11.2023 - 09.2025
Digital Content Marketer
Informa Connect - Global Finance
11.2021 - 11.2023
Master of Science - Global Marketing
University of Roehampton
09.2020 - 10.2021
Content Marketing Specialist
Digital Cloud
01.2020 - 08.2020
Junior Content Creator
Media Update
07.2019 - 12.2019
Intern Reporter
KMTV
12.2017 - 05.2019
Bachelor of Arts - Multimedia Journalism
University of Kent
09.2016 - 07.2019