Emma Anthoney

As the director of a successful holiday let business, I am responsible for overseeing the strategic, financial and operational aspects of the company. I ensure that we deliver exceptional guest experiences and maintain long term growth in this highly competitive market. My expertise is recognising trends and translating these insights into actionable strategies.

• Identified and capitalised on growth opportunities in the market.
• Led team to streamline operations by implementing new strategies.
• Instituted cost control measures, mitigated financial risk.
• Implemented company policies and legal guidelines.
• Formulated business plans to increase growth and minimise cost for company.

I have successfully established and ran my own home-based salon for 8 years, offering a range of holistic therapies and nail treatments. I built and maintained a loyal client base through high quality service, professionalism, and a warm friendly environment. I am passionate about creating a relaxing, safe and comfortable space where clients are able to unwind.

Here is a list of other skills I have developed throughout the 8 years,

• Kept up-to-date with industry trends in order to offer the most current treatments.
• Consulted with clients to understand their individual needs, allowing me to provide a treatment completely tailored for them.
• Streamlined appointment booking system for more efficient operation and better time management.
• Developed innovative marketing strategies for increased bookings and exposure on google/local services.
• Handled financial transactions accurately, ensuring transparency in business operations.
• Managed daily operations efficiently ensuring smooth functioning of salon services.
• Enhanced customer satisfaction by maintaining a clean, comfortable salon environment.
• Resolved customer complaints promptly, enhancing overall customer satisfaction levels.
• Catered to diverse client needs with personalised treatment plans resulting in improved customer experience.
• Ensured compliance with health regulations by enforcing strict sanitation practices within the salon premises.
• Carried out thorough client consultations to meet exact aesthetic requirements.
• Established strong relationships with clients for repeat business.

During my time studying for my Spa Management degree, I gained valuable paid work experience at the Hilton Hotel and Ainscow Hotel in Manchester. Both were busy city centre spas, where I was able to develop hands on experience in delivering high quality treatments, maintaining professional standards and supporting day to day spa operations in a fast paced environment.

• Assisted receptionist with scheduling appointments when necessary for smooth business operations.
• Maintained clean, hygienic work area by following established cleaning protocols.
• Demonstrated flexibility whilst adapting to changing schedules or last-minute bookings.
• Delivered exceptional customer service for repeat business and positive reviews.
• Promoted wellness through education about self-care techniques and healthy lifestyle habits.
• Ensured client satisfaction with spa services by addressing concerns or complaints promptly.
• Displayed empathy towards clients dealing with physical discomfort or emotional stress through attentive listening skills.