Summary
Overview
Work history
Education
Skills
Languages
Timeline
CustomerServiceRepresentative
Emily Wheeler

Emily Wheeler

London

Summary

Passionate leader in data and technology seeking new challenges in London working on an Ancestry Visa with full working rights and no sponsorship requirements.

Skilled in leveraging data to solve business problems, optimize performance, and find innovative solutions. Experienced in driving results, fostering collaboration, and bridging the gap between data and business objectives.

Overview

7
7
years of professional experience

Work history

Senior Analytics & Automations Manager

HelloFresh
Sydney
11.2021 - 02.2023
  • Managed the analytics team (3 Business Intelligence Analysts) and the marketing automation team (2 Full Stack Developers)
  • Provided analysis and insights on a variety of growth and marketing topics including; customer acquisition, marketing mix, retention and monetisation
  • Developed processes, analysis methodologies and dashboards to increase efficiency and consistency within the wider growth functions
  • Conducted hypothesis testing and enabled marketing experimentation focusing on discount strategy, channel performance, and creative while ensuring statistical significance
  • Identified growth opportunities: analysed business performance to identify opportunities to invest marketing budget more efficiently
  • Managed internal automation tool that supported over 200 global users with SQL queries, cost reporting, and in box marketing activities

Analytics and Insights Manager

Healthy Life, Woolworths Group
Sydney
05.2021 - 11.2021
  • Managed the creation and implementation of the analytics and insights function with a focus on digital analytics, customer insights, and e-commerce reporting
  • Configured and implemented Google Analytics for comprehensive data analysis and reporting.
  • Configured Google Tag Manager, deployed tags, and created events for tracking customer journeys
  • Creating key reporting for each business function including; marketing, e-commerce (Shopify), merchandising, and content on Google Data Studio (Looker), G-sheets and Google Analytics
  • Generating meaningful insights on customer demographics, customer behavior, and customer journey mapping
  • Conducted A/B testing on website using Google Optimize to improve click through rates and conversions

Strategic Insights Specialist

Prospa
Sydney
05.2020 - 05.2021
  • Collaborated with co-founders and C-suite to craft Prospa's long-term business strategy for the next three years, focusing on customer acquisition, increasing market share, channel strategy, and capability development.
  • Utilised customer bank transaction data, loan repayment behavior, and external statistical sources to develop a robust market and customer segmentation model.
  • Generated market assessments and analysis, providing a concise view of the market size and share.
  • Assessed direct and in-direct competitors, their market share, and their capabilities
  • Supported the product team in developing new financial products through utilising qualitative and quantitative data, conducting workshops,
  • Managed the roll-out and communication of the strategy to the wider business

Marketing Insights Specialist

Prospa
Sydney
01.2019 - 05.2020
  • Supported the marketing department through the development of meaningful customer insights, market insights, and robust reporting
  • Derived actionable customer insights that formed the basis of national above-the-line campaigns, encompassing TV, radio, out-of-home (OOH), and targeted direct marketing
  • Created a high value customer segmentation that lead to an increase in average order value of over 20% and significantly improved return on marketing spend
  • Led qualitative customer research that improved customer experience strategy, product management, and customer communications
  • Created tableau reporting dashboards to provide real-time insights to marketing team
  • Conducted in-depth analyses and hypothesis testing using a diverse range of analytics techniques

Customer Solutions Team Leader

Prospa
Sydney
05.2016 - 01.2019
  • Built and managed the Customer Solutions function at Prospa
  • Developed collections department from 1 agent to 10 agents internally and set up international team of 5
  • Maintained a minimum of 85% staff engagement on monthly pulse surveys
  • Created collections strategy and segmentation to drive operational effectiveness, improve revenue, and reduce costs
  • Implemented automatic collections system that generated over $1 million annually with no additional head count
  • Created learning and development programs for agent training, onboarding, and upskilling

Education

Programming for Data Science with Python- NanoDegree -

Udacity

Advanced Google Analytics Certification -

Google

Business Analytics Nano Degree -

Udacity

Foundations of Business Strategy - Certificate -

University of Virginia

Rise - Leadership Course -

Prospa

Skills

  • SQL
  • Excel & Google Sheets
  • Tableau
  • Data Studio (Looker)
  • Hypothesis Testing and Experimentation
  • Statistics
  • Google Analytics
  • Python
  • Data collection and analysis
  • Generating Insights
  • People Leadership
  • Problem Solving
  • Market Research
  • Project Management

Languages

English
Native
Hungarian
Beginner

Timeline

Senior Analytics & Automations Manager

HelloFresh
11.2021 - 02.2023

Analytics and Insights Manager

Healthy Life, Woolworths Group
05.2021 - 11.2021

Strategic Insights Specialist

Prospa
05.2020 - 05.2021

Marketing Insights Specialist

Prospa
01.2019 - 05.2020

Customer Solutions Team Leader

Prospa
05.2016 - 01.2019

Programming for Data Science with Python- NanoDegree -

Udacity

Advanced Google Analytics Certification -

Google

Business Analytics Nano Degree -

Udacity

Foundations of Business Strategy - Certificate -

University of Virginia

Rise - Leadership Course -

Prospa

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Emily Wheeler