Emily Leefe
London
Summary
Strategic, energetic and dedicated Senior Account Director with 11+ years in strategy led creative agency roles. Proven track record of developing and executing highly successful client retention and growth strategies within the commercial and not for profit sectors. A highly respected and versatile leader, I conduct a human first approach in my role for peers and clients alike, believe that fluidity and innovation are primary keys to success and seek to never stop learning.
Overview
11
11
years of professional experience
Work History
Senior Account Director
Consider Creative Ltd.
London
07.2023 - Current
- Led strategic direction as a senior advisor across a portfolio of 15+ key accounts within the agency's roster of clients such as the British Red Cross,National Trust ,ACCA,CIPD ,NSPCC, Mind, and Crisis resulting in consistent achievement of client retention and growth goals.
- Drove high level business change for one client by implementing an overarching business value proposition, resulting in improved efficiency and integration of communication and value messaging for both B2B and B2C teams.
- Built and managed client relationships to enhance collaboration, streamline processes, and foster a culture of efficiency across all levels.
- Managed the facilitation of annual and quarterly strategic reviews, incorporating budget reconciliations, campaign wrap-ups, and horizon scanning, with a focus on upselling the agency.
- Ensured future proofing of the agency through continuous research on industry trends, competitor analysis, identifying areas of improvement, and exploring new business prospects.
- Led and developed a team of senior account managers and account managers, overseeing their daily campaign and project management responsibilities. Guided the growth of their talents, confidence, and skills through continuous mentoring and individual career development plans.
- Played a vital role alongside the Client Services Director in executing key elements of the agency's sales and marketing strategy, including target setting and business planning for each financial year.
- Qualified new business opportunities, successfully coordinating agency pitch processes. Recent achievements included securing three-year fundraising partnerships with the NSPCC and Crisis. Additionally, won a strategic creative pitch for the Internet Watch Foundation, achieving 'Think Before You Share' as the most successful audience engagement campaign to date.
- Developed successful partnerships with media, digital and production agencies, resulting in expanded business opportunities.
Account Director
Consider Creative Ltd.
London
12.2020 - 07.2023
- Successfully executed large-scale multi channel campaigns across multiple client accounts, strengthening expertise in workload management and efficient project delivery.
- Managed a team of account and project managers, delegating day-to-day tasks and campaign responsibilities.
- Successfully sold and implemented new ventures for clients, empowering them to push boundaries. In two cases, secured long-term investment for an agency-owned digital product.
- Successfully oversaw and grew key agency accounts, in one instance, facilitating a 300% increase in financial growth within a three-year period from initial pitch appointment
Senior Account Manager
Consider Creative Ltd.
London
05.2019 - 12.2020
- Managed and owned key agency accounts including the British Heart Foundation, UN World Food Programme, ACCA, St John Ambulance, and UCL.
- At the peak of the pandemic, oversaw successful execution of agency’s debut above-the-line TV campaign for the BHF, effectively collaborating with internal strategy and creative teams, media and production agencies, while ensuring compliance with strict timelines and budgets.
- Implemented digital innovation strategies to drive account growth for clients like St John Ambulance and ACCA through cross selling and upselling agency ideas.
- Developed strong connections with both internal team members and external stakeholders, infusing the agency's traditional offline approach with innovative digital solutions.
Senior Account Manager
Undercurrent Live
London
07.2018 - 05.2019
- Managed a diverse range of clients including Samsung, Carphone Warehouse, Western Union, TalkTalk, Young Minds, WWF, and Vodafone.
- Successfully led nationwide experiential marketing campaigns for B2B and B2C audiences, overseeing all aspects from inception to completion.
- Developed key skills in stakeholder management, relationship building and workload plate spinning while working in a fast paced and high pressured agency environment
Account Manager
Undercurrent Live
London
08.2016 - 07.2018
- Successfully facilitated the implementation of multiple experiential product launch campaigns, including 2-month long B2B roadshows on behalf of Samsung's channel teams.
- Managed B2B incentive campaigns, organising and acting as Samsung client representative on incentive holidays. Oversaw groups of up to 20+ competition winners employed by mobile networks including Carphone Warehouse and Three.
Senior Account Executive
Undercurrent Live
London
10.2015 - 11.2016
- Managed budgets and projects across various digital, social, and experiential initiatives. Led creative briefings, production, and client management.
Account Executive
Undercurrent Live
London
01.2014 - 10.2015
Education
Bachelor of Arts - History And Philosophy
University of Leeds
06-2012
Some College (No Degree) -
Oakham School
UK05-2009
Skills
- New and existing business development
- Communication
- Stakeholder management
- Team leadership and empowerment
- Creative strategic planning
- Multi channel campaign delivery
- Sector expertise (Not for profit, Membership)
Volunteering
Age UK Islington 'The Friendship Network' (2016-present)
- Proud befriender to local elderly residents in the area. Passionate in combatting loneliness in our most vulnerable and often bereaved older community
References
References available upon request.
Timeline
Senior Account Director
Consider Creative Ltd.
07.2023 - Current
Account Director
Consider Creative Ltd.
12.2020 - 07.2023
Senior Account Manager
Consider Creative Ltd.
05.2019 - 12.2020
Senior Account Manager
Undercurrent Live
07.2018 - 05.2019
Account Manager
Undercurrent Live
08.2016 - 07.2018
Senior Account Executive
Undercurrent Live
10.2015 - 11.2016
Account Executive
Undercurrent Live
01.2014 - 10.2015
Bachelor of Arts - History And Philosophy
University of Leeds
Some College (No Degree) -
Oakham School
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