Emily Brouder

As the client's main point of contact, I worked closely with them and our internal Client Relationship, Creative, Content, Production, Resourcing, Finance and Senior Leadership teams to lead projects from start to finish, including:

• project scoping
• setting and managing budgets and timelines
• briefing and managing internal creative, content and production teams
• allocating resources
• ensuring delivery on time, on budget and to client specifications.

Examples of key projects I was responsible for managing include:

The roll-out of a major European re-brand to the UK, for a leading provider of medical devices and care solutions to patients and healthcare institutions.

• In addition to managing the production of branded marketing materials (from internal posters to fleet livery), PR and internal comms, this culminated in 7 consecutive internal launch events over 10 days, at separate locations across the UK.
• The events required efficient co-ordination with the client's European Leadership and UK teams, third-party suppliers, and our internal teams to successfully deliver engaging, motivational and memorable content (pre, during and post event) across digital and printed materials, speaker presentations and overall onsite attendee experience.

The delivery of 3 x advisory boards in Europe and the US for a global-leading medical technology company

• Responsibility for co-ordinating and project managing: all attendee travel logistics, venue finding and location management; the creative team in the production of event branding and materials; and the medical writing team, client and KOLs in the development of all content and agenda.

As the only dedicated Events Specialist within the Client Services Team, I was responsible for all end-to-end project management for a multi-national pharmaceutical alliance's annual portfolio of European congresses. Core responsibilities included:

• Day-to-day client engagement to maintain strong customer relationships, build trust and manage deliverables and expectations.
• Briefing and co-ordination of internal creative and production teams and third-party suppliers (e.g Stand builders, freight/logistics, congress organisers, caterers, venues and speakers) in the development of all pre, during and post event content and experience.
• Development and ongoing management of budgets and timelines, including monthly reporting and forecasting to client and senior leadership team.
• Post-event de-briefs (internal and client) and budget reconciliations.

• While working for this global experiential event agency, I was responsible for project managing and executing product launches, congresses and networking events (in the UK and Europe) for global-leading clients such as Proctor & Gamble and IBM.
• Managing day-to-day relationships with clients and key stakeholders, third-party suppliers and internal cross-functional teams, I collaboratively delivered full end-to-end event project management, on-site execution, budget, timeline and logistics management and post-event analysis to ensure continued success for future events.

• During my contract, I was responsible for the full end-to-end organisation, production and on-site execution of an overseas event in a chateau in Belgium for a major pharmaceutical client.
• Accountable for all pre-event planning, logistics and on-site operations, this 2-day event for over 100 senior personnel consisted of several components including: plenary sessions; a hosted panel debate; multiple concurrent workshops; a team-building event; awards ceremony; dinner and evening entertainment

Company Overview: a leading publisher of magazines and organiser of exhibitions and events solely dedicated to the events sector. I was responsible for promoting and developing the individual portfolios, brands, titles and events (including corporate hospitality, awards ceremony and exhibitions):

• Worked on the creation, design and launch of an inaugural industry networking event for the Conference News magazine title with responsibility for the branding, definition of objectives, concept and implementation of a fully integrated marketing campaign pre, during and post-event.
• Worked with the Event Manager to successfully organise the recently acquired Office Management & PA Show, with a lead-up of just 6 weeks (including all visitor acquisition).
• Responsible for devising and managing all exhibitor, visitor and sponsor promotion (resulting in an increase in visitor numbers on prior years), and provided on-site logistics, organisation and operational support during the 2-day event.
• Managed the event re-brand and marketing campaign for the Exhibition News Awards, the leading awards ceremony for the exhibition industry with ~1000 attendees. The event received 40% more entrants into the awards than in prior years.

• Supported the business in a consultancy role following the merger of BIG and PDC (a global-leading supplier to the Healthcare, Entertainment and Events markets), with responsibility for the evaluation, analysis and implementation of an exciting vertical market segmentation project to drive organic sales growth.
• Delivered a full customer profiling analysis to identify market size, individuals' strengths, and growth opportunities within markets, and developed the implementation strategy to ensure continued sales growth, motivation and customer retention.
• Developed and supported the initial launch to the Sales Team to ensure engagement, understanding and buy-in for successful implementation.

Promoted to take over the management of a team of 12 sales executives, marketing and support staff, in addition to current marketing responsibilities in previous Marketing Manager role.

• This challenging and exciting role involved responsibility for all aspects of managing the sales and marketing team including annual and monthly target and budget setting and forecasting, regular appraisals and goal-setting, motivation, process mapping and improvement.
• Led the team to over-achieve annual sales target with 6% growth on prior year.

Approached to return after the acquisition by Brady Corporation in November 2003, with sole responsibility for strategy, planning, delivery and analysis of all acquisition, cross-sell, retention and re-activation omnichannel campaigns including direct mail; email marketing; SEO and PPC; social media; multiple corporate events and trade shows, PR and brand management.

This is where my passion for planning events began! It was the part of the marketing mix that I loved the most, so subsequently worked to develop my career in that direction.