Hard Working Senior General Manager who brings proven success in overseeing administrative areas and budgets. Knowledgeable about best methods for managing resources, schedules and personnel to achieve company objectives. Tech-savvy and always looking for improvement opportunities.
I apply myself with utmost dedication and hard work to every challenge set. I can work well as part of a team, or as an individual without supervision. Professional and punctual I am committed to the end.
Overview
29
29
years of professional experience
Work history
Senior General Manager
Everyone Active - Rickmansworth Golf Course
2022.11 - Current
With Everyone Active successfully winning their tender for the St Albans contract I was tuped across as part of the process
This also involved a site move due to the difference in staffing structure in the tender proposal for the contract
The Rickmansworth site consists of the following services, 18-hole golf course, Par 3 9- hole course, Footgolf, Virtual golf simulator, Golf retail area, Function rooms and a fully licensed bar
Responsible for the management of all the services including the maintenance and standards of the golf course and working with the golf club to facilities matches and society bookings also attending their committee meetings and client meetings to ensure we are delivering the required standards.
Management and running of various events held in the function and meeting rooms from parties and weddings to corporate meetings and events
Also responsible for supporting the delivery of the Color Path Golf Academy and the Hertfordshire Community Foundation Happy programme
Planned revenue generation strategies designed for growth.
Monitored health and safety measures for guaranteed compliance.
Organised financial and operational data to help with yearly budgeting and planning.
Translated senior management directives into actionable front-line policies and implemented changes with staff.
Designed and implemented training to further develop staff based on business goals.
Coordinated hiring, recruitment and training strategies to build successful administrative team.
Oversaw facility maintenance and allocated needed resources to meet standards.
Oversaw selection, supervision and performance of centre staff to keep adequate staffing levels.
Generated short and long-term marketing strategies and coordinated internal teams to implement them.
Maintained smooth-running business operations by delegating priorities to staff abilities.
Led and managed administrative staff to maintain smooth daily operations.
Senior General Manager
1 Life - Batchwood Golf & Sports Centre
2022.07 - 2022.11
Site change within the St Albans contract to a new challenge at Batchwood Golf and Sports Centre
This leisure center consists of a variety of facilities including a golf course, gym and fitness studios
It also has 5 indoor tennis courts and 3 x outdoor courts and is an LTA Centre of excellence
Other facilities include a Judo Dojo and Bowls Green and club
Responsible for management and operation of all aspects of the centre including the golf course, working with third parties and the client to deliver the required programmes and service to the local community
Also, responsible to support the delivery of the LTA performance pathway programme
As with the previous site my role still required me to assist the Contract Manager on specific projects and to support the contract in their absence.
Set and managed budgets, controlling expenditure and keeping efficient use of resources.
Coordinated maintenance and cleaning work to keep facility in good condition.
Answered queries and handled complaints to provide outstanding customer service.
Senior General Manager
1 Life - Harpenden Leisure Centre
2021.07 - 2022.07
Opening of the new 20-million-pound leisure centre post Covid ensuring a smooth and successful opening event for the community and client
Some key performances were driving fitness membership numbers to over 4500 and swim school membership to just under 2000 which were an increase on pre covid numbers
I was responsible for the financial and operational performance of the facilities and centre as a whole, including delivering the clients service specification
Working with the partners and clients, ensuring excellent customer service is being delivered and increasing participation at the centre
Also, to support and manage 1Lifes Community programme, centred on meeting population needs, promoting positive behaviour change and supporting Harpenden residents to lead a healthy & active lifestyle
Also responsible for assisting the Contract Manager on specific projects and to support the contract in their absence.
Drafted proposals to request for funding of new projects.
Organised events and activities to enhance projects.
Submitted periodic reports to inform management regarding status and progress of centre projects.
Generated short and long-term marketing strategies and coordinated internal teams to implement them.
Senior/Cluster General Manager
The Gym Group
2019.02 - 2021.07
Manage all aspects of my home site The Gym Group Luton and support additional 2-5 The Gym Group sites to exceed financial targets, deliver facility operations whilst supporting team development
Provide support and coaching to exceed financial targets
Monthly visits to support and coach the management team on delivering net membership growth through sales management, planning and organization
Delivery of quarterly member satisfaction scores through management of customer service
Feedback to Regional Managers on any management concerns or observations relating to operational responsibilities
Effective communication to support General Managers, including feedback and agreed action plans from site visits
Liaise with Regional Managers on site targets and any other gym feedback
Participate in Assistant General Managers and General Managers development across the regions as and when required.
Achieved business objectives and benchmarks through strategic planning.
Deployed promotional campaigns to complement regional activities
General Manager
The Gym Group
Luton
2013.04 - 2021.07
The primary objectives of the role are to manage all aspects of The Gym Group site including financial targets, facility operations, customer service and team development
Ensure club achieves budget EBITDA on monthly and annual basis, through successful revenue management, keeping in line with all costs
To drive front end sales on a daily basis and ensure strong weekly and monthly plans are put in place and are adhered to
Fully responsible in ensuring that the gym complies with all Health and Safety and HR policies including The Gym Group processes and procedures
Recruit and manage team of staff to ensure sufficient gym floor cover and member satisfaction and service
To communicate to all employees, members and 3rd parties in a professional and effective manner
During my time here I have grown the membership by over 2000 members, refurbished the gym and refit of equipment to meet members needs, increased price and also grew EBITDA by over 225%.
I was also a nominated finalist for GM of the year and club of the year in 2017
Most recently post Covid I grew the membership base by 50% in the first 8 weeks of opening after lockdown
In doing so this has taken Luton into the top 30 clubs for The Gym Group and have a record April/month with just under 1900 joiners.
Assistant GM - Sales and Commercial Manager
Nuffield Health
Letchworth
2009.03 - 2013.04
As Commercial manager I was responsible for all revenue coming into the club from the Café bar,Elemis health and beauty spa, PT income and Swim school income.
Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
To ensure all heads of departments are on track to hitting their departmental budgets so that the club hits its total budget
Holding regular HOD and team meetings to promote the Nuffield Health brand and ethos throughout the staff and encourage them to pass this onto the members
Communicated with marketing team to provide effective campaigns.
Implemented packaged sale programmes for various products to increase profits.
Analysed competitor markets and reviewed trends.
Supported front-line sales teams with well-coordinated administrative operations.
Established budgets for programme activities and controlled expenditure to meet targets.
Oversaw planning and execution of targeted sales and marketing strategies.
Assistant General Manager
Nuffield Health
St Albans
2008.02 - 2009.03
I was responsible for member retention and customer service at one of the busiest club in the group just under 10,000 members
Ensuring high customer service is delivered across the club, holding member forums to see what the client wants
Renewals of Pre paid memberships and 12 month DD contracts sometimes numbers of 200-250 membership renewals per month
Dealing with all club complaints and making sure they are resolved quickly and efficiently
Responsible for chasing debtors and members who try to leave their contracts early.
Motivated management and staff teams to consistently deliver high quality, customer-focused service, consistently maintaining customer satisfaction scores.
Won best club retention for the whole Nuffield Health Group 2008 based on percentage against budget
Various Management Roles
Fitness First Regents Park & Camden
2005.12 - 2008.02
Health and Fitness Manager
Studio and Events Manager
Dual Site Manager both above roles
Future Leaders - Acting GM
Liaised with senior management and provided ongoing reports to share business performance.
Coordinated maintenance and cleaning work to keep facility in good condition.
Managed finances and administrative requirements to keep centre operating according to targets.
Management of studio timetable, classes and instructors
Monitoring class occupancy and adjusting timetable to the needs of the members.
Managing teams of personal trainers to ensure revenue targets are achieved.
Offering business support, training and mentoring to personal trainers.
Overall management of the site
Personal trainer
Self employed
London
2004.11 - 2021.08
Grew customer base through referrals based on customer satisfaction and results.
Consulted with clients to define goals and fitness capacity.
Designed and executed individual and small group exercise fitness classes and regimens.
Managed diary to maximise client bookings.
Built clients confidence and ability through unrelenting motivation and dedication.
Trained clients to practise proper form, posture and technique.
Devised specific workout systems for individual clients based on performance ability.
Evaluated clients' abilities and tailored recommendations accordingly.
Developed nutrition plans to complement exercise.
Royal Marine Commando
Ministry of Defense
1999.11 - 2004.11
Ministry of Defence World wide
I had a varied career in the Royal Marines serving around the world in units of 3 Commando Brigade
After successfully completing Commando training, I attended a specialist signals course for which I received a distinguished pass
During my career in the Marines I also achieved the Marksman badge for shooting and gained all licenses from motor cycle to HGV C + E
I was also awarded 3 medals for Operational Service in Sierra Leone 2001, Northern Ireland 2002 and Iraq 2003.
Defended human rights and supported peacekeeping efforts.
Led military operations, directing troops by giving battle commands.
Supported key decision makers using military combat expertise.
Devised and executed military tactics to support overall operation strategy.
Maintained weaponry, supplies and equipment in optimal operating condition for immediate use.
Fitness Instructor Apprenticeship
Henlow Grange Health Farm Bedfordshire
1998.08 - 1999.08
Delivered inductions for new members, ensuring confidence and competence in using the equipment.
Supported members in improving physical health and wellbeing through thorough assessment and achievable training programmes.
Built positive relationships with clients to encourage continued class attendance.
Planned and delivered engaging group and one-to-one fitness programmes.
Demonstrated safe equipment use for minimised risk of injury or damage.
Duty manager/Gym Instructor
Beadlow Manor Golf Bedfordshire
1997.11 - 1999.09
Worked closely with clients to devise personal workout programmes in line with unique fitness goals.
Demonstrated safe equipment use for minimised risk of injury or damage.
Monitored participants closely to maintain safe exercise practices.
Prepared premises and supplies for arriving guests.
Sold and served refreshments to customers, promoting fun atmosphere and driving revenue gains.
Maintained visitor and personnel compliance with rules and safety procedures, minimizing liability and injury risks.
Trainee Marketing & Graphic Designer
Promoter Graphics
1996.11 - 1997.08
Created quality, high-res digital image files for use in digital and traditional printing methods.
Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
Designed engaging brochures, banners and signs for printing.
Created corporate branding, designing cohesive looks from logos to letterheads.